Enterprise DNA


Collaborate and become an Internal Sponsor for Enterprise DNA within your teams and organisation


Working together with Corporate and Institutional Partners to grow our global reach and to impact more Power BI users 

"Sam has a very hands on approach to his training, and is always willing to help! Been apart of several different DAX classes, and Sam's training is by far the best I have come across!" - Jarrett Moore

"I just started learning MSPBI with the couses on this page and they are awesome and easy to follow and understand, even if english is not your origin language.." - Álvaro, Chile

"A wonderful resource and a community that helps. One of the best resources I have used over countless years. Well worth the investment." An incredible value, and an invaluable resource." - Peter Maloney

What is the Ambassador Program?

  • With this program, Enterprise DNA is looking to collaborate with advocates within medium to larger sized businesses.
  • For advocating and promoting Enterprise DNA’s content, events, resources and community. We are looking to award some complimentary access to our world-class education platform.
  • Enterprise DNA is looking to form some mutually beneficial relationships with Ambassadors. If there is the possibility for wider distribution of our platform within an organisation we’re interested in starting a discussion.

Why Become an Enterprise DNA Ambassador?

Power BI Training Webinar

Platform Access 

Receive complimentary membership for promoting Enterprise DNA to your network and colleagues.

Content Evaluation

With membership access, evaluate if our comprehensive content and resources fit your organisation training needs.

Community Involvement

Become part of the Enterprise DNA community and collaborate with the most valuable Power BI users around the world.

Are you Eligible to Become the Enterprise DNA Ambassador?

  • Do you have a network of Power BI users who would benefit from access to our education platform?
  • Are you looking to assess our training content before looking for wider distribution within your organisation?
  • Are you a real advocate of Enterprise DNA and our Power BI content and resources? 
  • Do you feel that a partnership with Enterprise DNA has the potential to be mutually beneficial?

Steps to becoming the Enterprise DNA Ambassador

STEP 1: Submit Application

Submit you application below with your details and your approximate Power BI network

STEP 2: Assessment

Once application is received we will complete a review and look to understand if you are a good fit to become a Ambassador

STEP 3: Successfull Applicant

We will make contact to further assess partnership potential and how we could work together in the future.

STEP 4: Official Ambassador

You will receive a complimentary membership and access to the Enterprise DNA community

Who are Enterprise DNA Ambassadors?







Become an Enterprise DNA Ambassador?

Discover Enterprise DNA Membership


"Finally found someone and a course that can clearly explain some of the more technical DAX concepts. Being able to see how it is done via the pre-built models has made a real difference to my understanding of how everything fits together within Power BI" - Tony B., California

"Enterprise DNA has greatly increase my ability to report within our company forever. I went from knowing nothing about Power BI to using it on a daily basis within 30 days simply by watching Sam's videos and executing his techniques. Thanks Sam!" - Geoff Ellis

"Enterprise DNA is a fantastic training resource. I knew what I wanted to do but could never quite understand my readings. These videos not only explain the concepts but show you how in a relaxed simple manner. Well done Sam!!" - Michael

Frequently Asked Questions

Power BI DAX Performance Summary Dashboard Blue Template
  • Is there any obligation with becoming an Enterprise DNA Ambassador? To become an Ambassador you must particpate in adding your name to our full list on our website. The only other obligation is to promote Enterprise DNA widely to your network. We are looking to become the go-to Power BI resource globally and the more ambassadors vouching for our work the better.
  • How long should I remain an Ambassador? This is up to the individual and you can opt out after a minimum of 6 months
  • Is there any opportunity to earn referral fees as an Ambassador? Yes definitely, all you need to do is sign up to our Referral Program and you can participate in earning fees for promoting membership and other Enterprise DNA offerings

Join the analytical movement with Enterprise DNA!

"My goal is to teach others that you have almost unlimited analytical power when harnessing all the features in Power BI. Come join me on this journey to rid the world of terrible reporting, instead produce amazing insights that actually create value for your organisations and yourselves. There are many ways to learn from me. Keep track of all that's going on through your most utilised social media platform. I update these almost everyday to keep you informed on everything that's happening with Power BI and with Enterprise DNA."

Sam McKay, CFA - Founder, Enterprise DNA

Sam McKay, Power BI