Enterprise DNA Membership

Creating the most valuable analytical thinkers & users of Power BI around the world

Enterprise DNA's PRE-Black Friday Deal

Over 45 Power BI & analytics courses

Unmatched Power BI showcase & resource downloads

Participate in real-world challenges & get certified

Join the world's number 1 Power BI community

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Final 200 Get

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Join an expert grouping of Analysts, Excel Users, Database Professionals & Data Enthusiasts who are mastering Power BI through comprehensive on-demand training, resources and support via an Enterprise DNA Membership


"I was beginning to use Power BI on my own and found myself struggling to properly learn and to apply the capabilities of Power BI in my organization. Using your guidance, my entire organization is now moving toward the invaluable visualization of data capable with Power BI. Your training is the best and I am a super advocate." - M. Begley - Director

"After trying to to learn Power BI in a hit and miss way for about a year I came across Sam's Enterprise DNA training material. I wish I had started with his material as it is so thorough and provides step-by-step instructions on how to use Power BI. I highly recommend Enterprise DNA's free and paid for course material." - Joan Hauff 

"Due to my learnings from Sam at Enterprise DNA I have managed to change the Domain that I have worked in for 30 Years and land my DREAM job as a Supply Chain Analyst for a Multi National. I can’t thank you enough Sam your content is amazing (nothing like it out there)." - Chris T 


Learn what's included with your Enterprise DNA Membership

With membership gain access to an unmatched offering of; on-demand training, extensive resources, virtual support, exclusive event invitations and so much more.

All dedicated to developing the most valuable Power BI users around the world.


Our Unique, Individualized Approach to Gaining Expertise

  • Over 1,000 video course modules available at novice, intermediate and advanced levels
  • New skill-building modules available at each level weekly

Structured On-Demand Training Modules

Beginner, intermediate and advanced Power BI training. On-demand modules, access anytime, on any device. Learn unique analytical concepts & development techniques. Expand your analytical thinking capabilities with real-world examples

An in depth overview of the entire Power BI suite, with a focus on using Power BI to extract compelling insights from your own data. Master the 4 pillars to developing analytical solutions in Power BI Desktop

Create advanced analytical models by learning how to harness the power of DAX calculations for use within Power BI. Master some of the most complex topics around how DAX actually works

Advanced course using Power BI & DAX to solve complex but common business problems and scenarios you'll face everyday. Learn advanced DAX measure branching techniques. Combine multiple DAX techniques

Learn how to develop complete Power BI solutions that look compelling and deeply engage your consumers in your insights. Learn best practice dashboarding tips for use across any data scenario

Data Transformations and Modeling Enterprise DNA Power BI Online Course
Scenario Analysis Deep Dive Enterprise DNA Power BI and DAX Course
Advanced Analytics in Power BI Enterprise DNA Course
Financial Reporting with Power BI Enterprise DNA Course

Learn how to clean, optimize and model data tables to develop effective, insightful and actionable Power BI reports. Learn best practice techniques when using the query editor. Apply advanced data modeling techniques to your own models

Learn how to predict and optimize for results in the future, by utilizing 'what if' parameters and scenario analysis techniques. Learn how to implement 'what if' parameters in your models. Learn - advanced modeling and DAX techniques

Implement advanced & practical analytical techniques inside of Power BI and find insights you never thought possible in an intuitive way. Learn how to utilize combinations of DAX formula for advanced insights 

Create comprehensive financial reports in Power BI that represent key insights in a compelling and dynamic way. Learn best practise model and DAX techniques across many financial reporting scenarios

Optmizing DAX Enterprise DNA Power Course Module
Mastering Report Development Start To Finish Enterprise DNA Power BI Course Module
Geospatial Analysis in Power BI Enterprise DNA Course
Advanced Visualization Techniques Part 1 Enterprise DNA Power BI Course Module

Learn the best practices for developing data models to support optimal performance of your Power BI reports and how to diagnose and resolve performance bottlenecks in your DAX measures using a variety of tools and techniques.

Learn how to provide detailed information on creating high-quality and dynamic reports that are similar to the Power BI Challenge entries submitted in the Enterprise DNA Forum.

Learn how to integrate geospatial analysis into your reports creates deeper insights into the spatial relationship of critical variables and location-based patterns and relationships, leading to a more compelling data story and better business decision.

Take your visualization skills to the next level as we show you how to utilize Power BI's native visuals in innovative ways to create stunning and compelling reports without the need for advanced DAX skills.

Advanced Visualization Techniques Part 2 Enterprise DNA Power BI Course Module
Power Automate Masterclass Enteprise DNA Power BI Online Course
Power Apps Masterclass Enterprise DNA Power BI Online Course

Learn to create your own reusable custom visuals in Power BI that greatly expands your creative options for visualization.

A step-by-step guide that will help you create, share, and deploy applications across your organization using PowerApps

Learn what Power Automate is and how it can be used to integrate Power BI with your favorite apps and services

Acquire an extensive knowledge and understanding of the Power Query and M language to help you easily transform your data from multiple sources into Power BI.

Dramatically enhance Power BI's capabilities by incorporating Python's flexible and powerful data wrangling, data analysis and data visualization functionality

Master the most powerful tool for data modeling and DAX calculations in Power BI and Analysis Services

Discover best practices and frameworks to create your own successful implementation of Power BI

Create better and timely strategic decisions with visible logistics data using Power BI

Scale up your customer service management to drive transformation of data into compelling reports with Power BI

Transform the way data are managed to provide solutions to emerging challenges the Oil/Gas/Mining industries face.

Discover how the insurance industry can leverage on Power BI's analytical and reporting capabilities to develop valuable insights that create actionable results

Upcoming Courses To Launch Soon

We're updating the curriculum with the newest features and tools around Power BI and DAX to give you the most up-to-date best practices, techniques, models, and tactics

Python II for Power BI Users
Sharepoint for Power BI Users
Intermediate Excel

Python II for Power BI Users with Gaelim

Report Development Best Practices Checklist with Greg

Sharepoint for Power BI Users with Henry

Intermediate Excel

End-to-End Report Design Walkthroughs (eDNA multi-time Data Challenge Winners)

R for Power BI Users I - Part 1 with George Mount

Powerful Combinations Between Power Apps and Power Automate with Henry

Applied Power Query/M Case Studies with Melissa

My SQL for Power BI Users
R Language for Power BI Users Part 2

SQL for Power BI Users with Hafiz

Machine Learning I for Power BI Users with Gaelim

R for Power BI Users II - Part 2 with George Mount

Advanced Excel

Power BI Accelerator

Data Storytelling and User-Centered Design in Power BI with Alex

Power BI Accelerator with Brian

Using Zebra BI Custom Visuals with Brian


Access All The Apps You Need From
The Membership Portal

Empower better decisions, increase organizational effectiveness, become the most valued resource in your environment

  • Access on-demand courses & live webinars
  • Download library of pre-built Power BI reports
  • Ask questions in the community forum 

Extensive Resource Downloads

Learn by seeing how it's done with an unmatched resource offering. Review pre-built advanced models & use demo datasets for practice. Copy visualization ideas from well constructed reporting applications

Power BI Showcase Downloads

  • We have over 100 detailed Power BI models and reports across a range of different scenarios
  • Resources made available to inspire analytical thinking and development possibilities
  • Learn how high quality Power BI models and reports are developed
  • Review what it takes to create compelling reports and visualizations
  • Master analytical work in Power BI across a wide range of data scenarios
  • Learn how to combine multiple key functionality in Power BI
  • Learn how to use Power BI to solve real-world analytical challenges
  • Access comprehensive example models showcased during each round of the Power BI Challenge from many of our community experts
  • Over 100 detailed Power BI models and reports across a range of different scenarios
  • Join the EDNA Challenge an awesome community dedicated to helping you learn and improve your data analysis and power bi skills.

"After having tried many Power BI tutorials, this is the only one I recommend anymore. It will get you to where you want to be." - Gregory I Felton

"Sam has a very hands on approach to his training, and is always willing to help! Been apart of several different DAX classes, and Sam's training is by far the best I have come across" - Jarrett Moore

"Hi Sam, I have been watching your training videos and find them to be extremely comprehensive and relevant to challenges found in the real world. Keep up the great work!" - JT

Webinar Replays & Resources

All virtual event replays & associated resources. Recordings and historic resources only made available to members

  • Member-only workshops
  • Solve very unique analytical scenarios
  • Develop compelling Power BI solutions
  • Master Power BI analysis and development work
  • Master data problem solving with Power BI
  • Learn a variety of practical Power BI tips 
  • Develop solutions that solve multiple real-world business problems
  • Create compelling visuals within your dashboards
  • Develop practical reports that add value
  • Learn many different analytical techniques
  • Build quality solutions with Power BI
  • Create automated reporting solutions fast
  • Develop practical reports that add value to decision making
  • Master beginner to advanced techniques across Power BI

Mini Series Modules

All mini series tutorials & resources from Enterprise DNA TV. Every video tutorial indexed and easy to find and review on-demand. Over 270 unique video tutorials covering nearly every analysis technique you can think of!

DAX Formula Deep Dives Enterprise DNA Power BI and DAX Online Course
Time Intelligence Calculations Enterprise DNA Power BI Online Course
Business Analytics Series Enterprise DNA Power BI and DAX Online Courses
Unique Analyical Scenarios Enterprise DNA Power BI Courses
Scenario Analysis Series Enterprise DNA Power BI and DAX Online Courses
Advanced DAX Combinations Enterprise DNA Power BI Online Course
Data Visualization Tips Enterprise DNA Online Portal
Showcase Examples In-Depth Enterprise DNA Power BI and DAX Online Portal
Power Platform Enterprise DNA Power BI Online Course

"Thanks Sam for your wonderful training. You go the extra mile and deliver the best. Not only simple tactics, I have learned how to do advanced analytics in Power BI from you. You are very professional and spend lot of time and money on your resources and materials. I really admire you and look forward to enhancing my skills from your courses." - Ranbeer M

"The courses offered by Sam have inspired me to acquire new skills that will will ensure I offer my company a new perspective on reporting and analysis. I aim to continue my growth and knowledge through Enterprise DNA which has an awesome methodolgy of teaching Power BI . Thank you so much Sam." - Dave Koster

"I just wanted to reach out and let you know how awesome your Enterprise DNA training material is! There’s nothing like it on the web and it represents a great value to get ramped up quickly in Power BI. (This is especially true in regards to the coherency and consistancy of the video productions, very relevant and insightful business examples, and file availablity for all covered content)." - Analytics Group - Baurau Business Priming

Member-Only Event Invitations

Exclusive virtual training events for Enterprise DNA members only.

Invites To Member Only Training Events

  • Exclusive virtual training events only for Enterprise DNA members
  • Up to 10 unique events per year!
  • Learn via the 'scenario method', a unique way to learn advanced methods
  • Developing better analytical thinkers as well as Power BI users
  • Become the most valuable analyst within your teams & organisations

Enterprise DNA Community Events

Join a casual conversation with Sam and other experts to discuss Power BI, Enterprise DNA, and other data related topics.

  • Learn many best practices from Sam as you develop your skillset in Power BI
  • Discover how to leverage Enterprise DNA's education platform to significantly improve your analytical skill level and productivity around Power BI
  • Learn about all new Enterprise DNA initiatives. Get customized demos and all the latest details and updates.
eDNA Community Events

Personalized Support from Worldwide Expert Community

Enterprise DNA Power BI Challenge Certificate
  • User Forum Interact with Enterprise DNA Experts on our friendly user Forum to help quickly solve your Power BI problems.
  • Data Challenges Participate in our monthly Data Challenges, and receive detailed, individualized feedback from Enterprise DNA Founder and CEO, Sam McKay, and other experts
  • Power BI Accelerator — Engage in entertaining weekly skill-building exercises, developed and led by Enterprise DNA Experts, to equip you with essential tools and techniques

Check Out Where In The World Is Enterprise DNA

Showcase Your Abilities To The World

Join a community of the most valuable Power BI users around the globe. Showcase your skills around high-quality Power BI development work. 

Gain an Enterprise DNA Certification

  • The gold standard in analytical certification for Power BI users
  • Promote your advanced abilities in Power BI to key stakeholders
  • Power BI certification 100% focused on practical and advanced analytics
  • Place on your CV, market your abilities, upskill teams within organisations

Want to learn how to leverage our platform into a new career with Power BI? - Check out our Analyst Guide here

A Summary Of Everything Included So You Can Master Power BI

  • Membership access. Including access to courses, resources & support
  • All future course updates & additions included with your subscription
  • > 80 hours of training videos to use as a detailed reference for future learning
  • 75 demo data sets for varied practice
  • 100 pre-developed Power BI models & reports to learn and practice on
  • 80 page DAX Reference Guide
  • Over > 400 model downloads referencing nearly every analytical Power BI technique you can think of
  • Unique analytical concepts for Power BI only taught within these course modules
  • Enterprise DNA Support Forum access
  • Enterprise DNA Knowledge Base guided learning documentation
  • Invitations to member only training events Up to 10 unique events per year
  • Opportunity to become an Enterprise DNA Expert
  • Individual course completion certificates
  • Become Power BI certified by Enterprise DNA and showcase your advanced analytic skills globally
Enterprise DNA Membership Website Page Features

All Training On-Demand And Located At Enterprise DNA's Learning Center

  • Training on-demand and available at any time
  • Centrally accessed through Enterprise DNA Online
  • All training has a practical and commercial focus rather than IT focus
  • Clear & concise course videos take you step by step through development techniques
  • Real-world focus with demo data made available for continued testing and practice
  • 30-day money back guarantee
View Our Online Course Brochure >>

Join other Enterprise DNA Members

Check out the testimonial wall to see how others feel about membership!

"Material is always presented clearly, and with obvious enthusiasm. Attending one of Sam's webinars or classes is always a pleasure because he clearly delights in teaching others how to improve their Power BI skills. Keep up the great work Sam!" - Heather R

"For me Sam’s Tutorials and course content have been invaluable. I am pleased I paid for the subscription. It is genuinely good value. As a kiwi living in the US I appreciate what EnterpriseDNA do to help businesses globally. Power BI is changing up every month so Sam’s team will keep us on top of it all!" - Dean Marris

"Thanks Sam for putting so much effort in creating absolutely amazing content. All your videos are very clear, very professional, you are a great teacher. I found it so easy to understand concepts from your videos." - Grace

"Sam and the team at DNA Enterprise are like a light in the dark of Power BI world. We all sense the potential of PBI but having this resource with relevant examples and ideas has been so valuable to me and continually improves what I can provide to my colleagues, thank you" - Lizzie Tompsett

"Trying to learn BI at home with little knowledge was very difficult. Sam's courses and resources pushed my knowledge forward very quickly. His style and resource content are superb, everything was a wow moment. Everyday is a school day when you log on and I am now preparing reports I never believed I would. Thanks Sam." - Michael Hutchings

"As a business user who is always looking for ways to present data in a more concise and clear way. I have found the Sam's style of teaching broaden my understanding of how to develop Power BI solutions. His visualizations are a part of the learning cycle I clearly needed. Highly recommended. Definitely one of the best and well worth the money." - Kevin Zandee


Upgrade To Enterprise DNA Membership Today!

> $5000 of value

> $5000 of value



Per User, Per Year

Per User, Per Month

>> Less than $30 per month

Initial 12 Month Commitment


Is your team or organisation using Power BI?
Check out our tailored Center of Excellence offering

Optional Upgrade To Your Membership - The Analyst Hub

The social network for Power BI users. Improving the speed and effectiveness of Power BI development work within organizations by a factor of 3x.

  • A web based application built completely for Power BI users
  • Manage internal Power BI projects effectively with complete visibility of analytics development cycle
  • A community based app that brings tips and techniques together for all users to benefit

FAQs & Other Key Things To Note About A Membership Purchase

  • Can you create an invoice for my company? You will receive a receipt after purchase but if you need anything more then please make contact directly via - info@enterprisedna.co and this can be arranged.
  • If I upgrade to membership via the payment plan can I cancel this at any time? There is an initial 1 year commitment where you are unable to cancel your subscription. After your first year, you can cancel your subscription at any time. {This is due to the significant volume of showcase downloads made available immediately after you upgrade to membership.}
  • What currency is the price in? All pricing is in USD for everything at Enterprise DNA Online. 
  • Do you offer one off support or coaching? All support around Power BI and Enterprise DNA's online training content now occurs at the Enterprise DNA Support Forum.
  • Can I buy one membership and share it with other people? No it is strictly one membership per person. This is monitored quite closely at Enterprise DNA.
  • How long do I have access to my membership? You have access to membership as long as you have a subscription. If you choose the monthly subscription, you have an initial 1 year commitment.
  • Download Our Online Course Brochure Here

Join the analytical movement with Enterprise DNA!

"My goal is to teach others that you have almost unlimited analytical power when harnessing all the features in Power BI.

Come join me on this journey to rid the world of terrible reporting, instead produce amazing insights that actually create value for your organisations and yourselves.

With an Enterprise DNA Membership you receive the most comprehensive set of courses, resources, support and ongoing training around Power BI available anywhere. I'm confident that with the content, materials and support available you can become a Power BI super user if you're willing to put the time in.  

My focus is on teaching you how you can use Power BI in a practical and commercial way to find insights that actually create value. I bundle up a lot of my experience and IP so you can learn exactly how I do it everyday when developing Power BI models and reports myself."

Sam McKay, CFA - Founder, Enterprise DNA

Need to train 5 or more people? - Check out Enterprise Training Options