Join Rashmi Menon of FedEx as she talks about how customer experience analytics can be used by businesses so that they can better understand their customers and make their experience more enjoyable.
In this episode, Rashmi also talks about what makes customer experience analytics unique in the analytics space, and how to deal with large and complex datasets.
What You’ll Learn From This Episode
- Developing a data driven culture in FedEx
- What makes customer experience analytics different from other analytics fields?
- Customer experience vs customer service
- The most effective technology stack when dealing with huge datasets
- How NLP can improve customer experience analytics