Sam McKay, CFA
Founder, Enterprise DNA
As you may already know, I started Enterprise DNA with a mission to empower users to complete amazing work with Power BI. In every way possible I'm doing this and seeing it achieved by those who I have educated through a number of content mediums.
I know that if learnt and used effectively individuals are going to really create huge value not only for themselves but for the organisations and teams they work in. I'm seeing it happen time and time again. Power BI is changing the game out there for analysts, and those moving up the education curve are quickly becoming the go to people within their teams and business functions.
Power BI is a seriously powerful analytical tool and I focus much of my energy teaching others in a really practical and commercial way to create really valuable analytical work. I do this in many ways and through many virtual venues.
Firstly my authority courses and resources at Enterprise DNA Online are where all my structured learning modules are located. There is an immense amount of content and resources available to those interested in becoming real Power BI super users, so certainly check it out if you haven't already.
I also put a lot of content out there on the web around a wide range of topics, tips and techniques to use within Power BI. These include, Enterprise DNA TV (YouTube), Enterprise DNA Blog, free training at Enterprise DNA Online, Free Webinars, Free Learning Summits, Power BI Community Blogs, LinkedIn Groups, Facebook Groups and many other online mediums. Certainly utilize these content mediums as much as you can, and also definitely connect on the social platform of your choosing to get many updates about all things Power BI from me.
I really appreciate all the feedback I've received around how the content, resources & material from Enterprise DNA is helping a lot of people out there use Power BI effectively. I've collated just a snapshot of this feedback as wanted to encourage as many others to connect and learn from me and Enterprise DNA as possible.
My aim is to educate, in some way, every Power BI user around the world, so thanks for helping spread the message around the analytical movement that we're creating with Power BI!
I feel like it's only just starting. Power BI is going to become the go to analytical platform globally for many years to come...so it's great to be connected at the beginning of this journey.
If you feel like you have benefited from any material and resources from Enterprise DNA and you have a moment to add to the testimonial wall I would really appreciate it!
Enterprise DNA is empowering thousands of Power BI users. Connect and become part of the analytical movement we're creating
"Kudos and thanks for enlightening us on the full potential of Power BI. A lot of hardwork and commitment must have gone into this endeavor. It might well be that you may have spent more time on the product on an individual basis than the developers themselves."
"I was having a lot of problems understanding DAX, and context, but after learning from Sam, I got better and now I can do a lot more and better and get easy and much analytical without complications, do to his technics and teaching, thank you Sam!" Octavio Romero
"Thanks to Enterprise DNA training I have improved my Power BI tool skills and have deeper understanding of data analytics. Sam does excellent job teaching and problem solving." Brian Marron
"I work in a bank as a Corporate Loan Officer and tried to implement data analytics tools in my daily work. Since I found out about Power BI, was struggling to learn how to incorporate it by visiting different learning courses at different sources. Fortunately, Enterprise DNA cached my eye and after watching the first Ultimate Beginners Guide to Power BI I was sure this was the best learning session that have ever watched. Sam McKay guided me through the process with exceptional professionalism and amazing technics that now I am using not only for my day work but also for working on projects outside my work. Thank you, Sam, and keep up with this great work that you do."
"Thank you Enterprise DNA! I am a lifelong (or it feels that way) Excel user and am quite proficient with that tool. But, through Office 365 we have access to Power BI and I explored it a bit and set it aside - I didn't want to leave Excel. I knew I needed to get back into Power BI and after a few searches I landed on starting to review the Enterprise DNA content and I was amazed at how easy it was to become proficient with Power BI. Then, with a bit more work and practice, I would even say I have moved past proficient - not sure what label to give myself but with all the examples I have access to through Enterprise DNA I haven't been stumped yet! Thanks again!!"
"As a sales director I did not have the right dashboards/ reports to follow up on my sales people. After a lot of work in Excel and making masses of pivot tables, I happened to end up at Power BI. I first experimented with the free version to quickly activate the pro account. I immediately saw the enormous power of Power BI and looked for a way to enrich my knowledge. I found this with Enterprise DNA. The tips and tricks that I pick up through the courses have already helped me in optimizing my reports and dashboards. A big thank you Sam for all the energy you put into Enterprise DNA. It is a beautiful mission that you carry out."
"Actual implementations of advanve DAX and clean and attractive dashboard designs, after reading Marco and alberrto book i learned alot and saw advance viauals in action from enterprise DNA youtube channel."
"I would like to say really I benefit too much from Sam and Enterprise DNA, I saw a lot of training sites and courses but Sam's courses really Special, So Thanks very much Sam for the rich sources and courses Hope you all the best."
"I really appreciate what you are doing and the training sessions are really helpful , would like attend more such sessions."
"Having recently started my own data visualisation consultancy it has been a godsend to have such a great repository of guides and information for when I need to brush up on a skill or learn a new one when I come up against a requirement I haven't dealt with before. Enterprise DNA is fantastic website and great resource."
"It was a pleasure becoming a member of Enterprise DNA. Not only are the forums full of keen & helpful power bi users & mods but the content Sam provides is not really matched by any other trainer out there. The resources EDNA has available to both new users and experienced professionals are truly a bonus for all members to consume and learn from. Well done Sam & team and keep providing the great content!."
"The naturism on this site and the way it gets delivered is done of the most professional and in depth content any Power Bi user could wish for. It direct matter whether you are undertaking simple or complex builds this material sets out how and why with simplicity and structure Sams knowledge and detailed application of dax helps create elegant / workable solutions. Some of the best training you find online."
"I am just starting out in my Power Bi journey and have found Sam and Enterprise DNA invaluable with my learning. Through my employer I have attended Power BI courses offered by other providers and they do not come close to comparing what Enterprise DNA offer. Sam's videos and tutorials explain, demonstrate and simplify techniques and i feel with his continued tutorials I can even master Dax! Thanks Sam."
"Sam, I can´t thank you enough for all things I´m learning from from your tutorials. Trying to learn PBI from other sources was very confusing, and sometimes a nightmare, until I found Sam´s training material. Sam's courses and resources pushed my knowledge forward very quickly. His style and resource content are incredible. Thank you for helping me preparing analysis and reports I never believed I would."
Pablo Lorenzo Jauregui
"Great tutorials by Sam to get someone who has no idea about Power BI up and running within a matter of days. I created my first visual dashboard for supplier tracking within 2 days of going through some of the tutorials on basic DAX and visualization. Possibly the best comprehensive training program I have ever been a part of! Great stuff Sam!" N Bhatia
"After having tried many Power BI tutorials, this is the only one I recommend anymore. It will get you to where you want to be."
Gregory I Felton
"Resources are amazing. I have learned a lot. Thank you for the contents."
"The best resource on the internet for Power Bi and Power Query learning. It's as simple at that!"
"I was beginning to use Power BI on my own and found myself struggling to properly learn and to apply the capabilities of Power BI in my organization. Using your guidance, my entire organization is now moving toward the invaluable visualization of data capable with Power BI. Your training is the best and I am a super advocate."
M. Begley - Director
"Sam provides practical and innovative solutions to real world challenges. The training provided is well structed and encourages a disciplined & structured approach to data cleansing and presentation. Thanks Sam, I really appreciate the effort you have put into the training material." Anders Tuominen
"Material is always presented clearly, and with obvious enthusiasm. Attending one of Sam's webinars or classes is always a pleasure because he clearly delights in teaching others how to improve their Power BI skills. Keep up the great work Sam!"
"Thanks Sam for putting so much effort in creating absolutely amazing content. All your videos are very clear, very professional, you are a great teacher. I found it so easy to understand concepts from your videos. I started learning power bi about 2 months ago, and thankfully i found EDNA from the start of my Power BI journey and I feel so confident as I understand the concepts and best practices. I am so proud that I did this investment. EDNA support group has been extremely helpful. Can't thank you enough for your absolutely fantastic work to create experts in Power BI."
"As a company who processes billions of data points in the Telemetry industry BI is so important. Power BI was an obvious choice being heavy users of Azure. For me Sam’s Tutorials and course content have been invaluable. I am pleased I paid for the subscription. It is genuinely good value. As a kiwi living in the US I appreciate what EnterpriseDNA do to help businesses globally. Power BI is changing up every month so Sam’s team will keep us on top of it all!"
"Who'd have thought after a small investment in time, one could go from fearing DAX to embracing it and beginning to unlock its vast capabilities, all whilst producing amazing, insightful reports within Power BI. As others before me have stated, your video content and thorough explanations are second to none and the provision of raw data has allowed me to imitate and replicate what's been shown, cementing that knowledge. Thank you Sam!!!!! Our journey has only just begun."
"Very useful youtube channel with great introduction to Power BI and DAX. Thank you and good luck."
"Sam does a great job and excellent service on his site thanks to him I managed to run the software and get from it and different clients and excellent pedagogues and straight power say in Hebrew."
"I am really thankful to Sam for helping me through the Power Bi. i was a newbie and his hands on approach and business oriented approach is all we need. Great work Sam. Keep going!"
"With 15+ years of software development behind my back (Object-Oriented, DB, ...), I started looking at Power BI. Looked at couple online sources, then a friend referred me to Enterprise DNA. I was really impressed by the amount and quality of the content. So, if you are serious about Power BI, then Enterprise DNA should be on top of your list."
"Discovered Sam's Power BI tutorials on Utube recently and have been impressed with both the content and the presentation of concepts. Delivered in a professional and clear manner which has enabled me to grasp concepts quickly. Sam has helped to inspire me to learn more. Well Done."
"After trying to to learn Power BI in a hit and miss way for about a year I came across Sam's Enterprise DNA training material. I wish I had started with his material as it is so thorough and provides step-by-step instructions on how to use Power BI. I highly recommend Enterprise DNA's free and paid for course material."
"I started my analytics journey a couple of years ago and I've used a few of the data visualisation tools that are available out there until I discovered Enterprise DNA. Thanks to your rich content and unique insights, I've become a Power BI adept. I am always amazed by the new techniques you are developing. Thank you for sharing your great work!"
"Sam and the team at DNA Enterprise are like a light in the dark of Power BI world. We all sense the potential of PBI but having this resource with relevant examples and ideas has been so valuable to me and continually improves what I can provide to my colleagues, thank you"
"Trying to learn BI at home with little knowledge was very difficult. Sam's courses and resources pushed my knowledge forward very quickly. His style and resource content are superb, everything was a wow moment. Everyday is a school day when you log on and I am now preparing reports I never believed I would. Thanks Sam."
"Enterprise DNA hands down has the best training material and support to bring any level beginner up to an advanced Power BI user! Sam's best practices are a life saver, actual files used in the videos are available for download, and he is highly dedicated to updating, improving, and offering more every day! Must have Membership for every Power BI user!"
Andrew - Pennsylvania
"As a business user who is always looking for ways to present data in a more concise and clear way. I have found the Sam's style of teaching broaden my understanding of how to develop Power BI solutions. His visualizations are a part of the learning cycle I clearly needed. Highly recommended. Definitely one of the best and well worth the money.."
"Sam has a very hands on approach to his training, and is always willing to help! Been apart of several different DAX classes, and Sam's training is by far the best I have come across. Keep up the good work!"
"Enterprise DNA has allowed me to learn at a rapid pace and improve my analysis using Power BI tremendously. Using the techniques taught by the Enterprise DNA lessons and webinars, I have been able to extend my analysis and provide insights and growth to my department and my organization as a whole. Sam and Enterprise DNA has been a helpful and knowledgeable companion on my Power BI journey!"
"Very fortunate to have you continue in sharing the Power BI structured and yet free courses with fantastic techniques to me and others. I benefit from your teaching and everything. Thank you very much for your time and effort to make it so successful and engaging and the best part is I can download the material for my offline study. I hope you could partner with Microsoft to create in-built templats for users to leverage when they purchase the licence. This will make even more to use power bi as an expert like you."
"The one and only person who has explained the real business use cases of power bi on YouTube. I had to learn power bi before joining my company and just through his videos I could learn so much that I gave power bi sessions in my company to my seniors and managers. Kudos to you Sam thanks for making lives of so many people easy."
"I joined Enterprise DNA 4 months ago and in that time my Power BI skills have gone from very slight to advanced because of the fantastic tutorials and learning materials available. I have found the resources absolutely invaluable in moving my reporting and analysis techniques to levels I didn’t think were possible. The great part is that because the tutorials are structured so well I am truly learning and understanding as I move along. This is not like someone giving you an excel formula to use and getting the output you want but not really understanding why. Everything I have implemented in my business reports I understand and can adapt to other models in the future because I have been taught the fundamental principles by the courses. I really can not recommend Sam and Emterprise DNA highly enough.."
"Just a month ago I was struggling with creating a meaningful and eye-catching dashboard using Excel. All of my efforts were entirely too manual, and required hours of work to update for each segment of our business, and did not have the capability to transform to each location of our business. One of my colleagues sent me a link to Sam & the Enterprise DNA YouTube channel and I was transfixed. I watched the entire Beginner's course in a day and was shocked to discover PowerBI was hiding in plain sight (and free!) this whole time. Thanks to Sam, DAX makes sense to me, and I have been able to create impressive, intuitive and meaningful dashboards and deep dives that easily transform over time, business and location in just a month! I love his bite-sized analytics videos that show the measures and capabilities in a very relatable way. Thank you so much!."
Taya - USA, Analyst
"Initially, I have been a bit reluctant to pursue the courses offered by Sam because I had not heard of him, so I had not known what to expect (I have heard of Alberto Ferrari and Marco Russo and Matt Allington instead). But then I took completely free of charge the two courses taught by Sam: "Ultimate Beginners Guide to Power BI" and "Ultimate Beginners Guide to DAX" and started to learn some tips and tricks that proved invaluable. That's how I got more and more interested in this program and, after covering modules after modules, I could say that my expectations are not let down. The pace of learning is slow, and I like that, because Sam takes the time to hammer those concepts that are essential for building sound, optimised Power BI models. If you're looking at taking the deep dive into this fascinating world of Busines intelligence with Power BI, then this program will not disappoint."
Bujor Doru Imbroane
"Thanks Sam, the way your explanation and teaching is awesome.....It is helping me in my work....Keep it up...."
"I think that the strong point of dna enterprise courses is learning to reason with dax and making power bi reports at a higher level."
"I just started learning MSPBI with the couses on this page and they are awesome and easy to follow and understand, even if english is not your origin language.."
"Sam - you have build an incredible community of people who have become passionate about PowerBI. Your videos (both publicly available and commercially available by subscription) are an invaluable tool to BI users at all levels. I learned a ton about proper data modeling for analytics, DAX complex queries, using M-Query, organizing information properly and much more. I highly recommend the membership with the "all access pass" - it has proven to be a prudent investment.."
"Totally loved your content Sam. You have clear and concise way of explaining things. I like the way you structure things. Big big plus which i have seen in your course is that you dont just deal with basic stuff you take it up a notch and show how to create advanced PowerBI reports too. You have been giving lots to the community by the way of free sessions which is really inspiring. You put me right on the path of achieving my goals with PowerBI.."
"I don't even know how it all started but after coming across Enterprise DNA Power BI free resources and training i have never looked back. Sam's approach and easy to understand explanations takes away all fears "I won't get it" - but seeing it in actions is great way to help users to learn. Really appreciate good practice for model (keep slim) and calculated measures to keep grouped and separated from the model and I am enforcing in my workplace. So all in all massive thanks to Sam and Enterprise DNA.."
Neb, Billingham UK
"Hi Sam, I have been watching your training videos and find them to be extremely comprehensive and relevant to challenges found in the real world. Keep up the great work! Thanks JT."
"I stumbled across Power BI a year-or-so ago, and we are now using it for a significant part of our Management Reporting. Now, with the aid of your Beginner tutorials, I am implementing many of your techniques and Best Practice suggestions in a complete rewrite/overhaul of the reports. Many thanks!."
"I have found Sam's training and enthusiasm truly empowering. By showing me best practice methods (the 4 pillars) of developing Power BI solutions and with great demos full of useful things that I can adapt to my own work, he has thrown open new opportunities working with something that I really enjoy."
"I've been looking for YouTube channels in order to learn Power BI and DAX, and after many attempts found Enterprise DNA as the ultimate solution in this purpose. Sam understands the broad perspective of the impact of its use, and always goes straight to the point of every feature of the tools available. The accumulated knowledge thanks to him will directly improve my career, and I look forward to keep learning from him."
"I cannot thank Sam and his team enough for all the wonderful and thorough videos. They were immensely helpful in taking my basic PowerBI understanding to the next level. His videos on financial analysis/ segmentation/ forecasting were simply superb. Look forward to all his many more PowerBI videos. Thanks again Sam!!."
"Thanks Sam for your wonderful training. You go extra mile and deliver the best. Not only simple tactics, I have learned how to do advanced analytics in Power BI from you. You are very professional and spend lot of time and money on your resources and materials. I really admire you and look forward to enhancing my skills from your courses. Stay Blessed.."
"Good stuff - rollout is going very well on our end. Your training is very well received, and I've got users creating more dashboards in the past 2 weeks than they have all year. Consider me a happy customer."
Jeff Crooks - Racetrac
"I have learned more from from Sam's content than any other source.The content is practical and useful in day to day business scenario.I recommend it to everyone from beginner and advanced level."
"The courses offered by Sam have inspired me to acquire new skills that will will ensure I offer my company a new perspective on reporting and analysis. I aim to continue my growth and knowledge through Enterprise DNA which has an awesome methodolgy of teaching Power BI. Thank you so much Sam."
"I just wanted to reach out and let you know how awesome your Enterprise DNA training material is! There’s nothing like it on the web and it represents a great value to get ramped up quickly in Power BI. (This is especially true in regards to the coherency and consistancy of the video productions, very relevant and insightful business examples, and file availablity for all covered content)."
Analytics Group - Baurau Business Priming
Due to my learnings from Sam @ EnterpriseDNA I have managed to change the Domain that I have worked in for 30 Years and land my DREAM job as a Supply Chain Analyst for a Multi National. As part of the job appointment process was a reporting task from a brief prepared by the company. I provided an end to end solution and the interviewers were more than impressed at the Data Pack I turned up with. I used many many techniques from the Courses from Modelling to Dashboarding and everything in between. I can’t thank you enough Sam your content is amazing (nothing like it out there).
"I have been in the Analytics and Data Warehouse space for about 20 years and have been a serious advocate of Power BI from it’s inception. I am excited to become a member of this forum, having review as many of Sam’s vidoes as I could and have enefited significantly from his tutelage."
Brad - Canada
"Want to let you know that your training has, and still continues to be of significant value to me. Still a rooky at this, but am using all your techniques and best practices as I continue to educate myself in the Power of BI and DAX. I would highly recommend to those who want to become proficient, sign up for your course(s). As a Solution Architect (now retired), this is the best value that I have ever come across."
John J. - Comcast
Being relatively new to Power BI / DAX(), finding good resource for learning has been difficult….until I came across your tutorials and webinars. Just wanted to say a big thank you – they have helped immensely to both simplify and take away some of the fear-factor you tend to have when first looking at advanced DAX() formula. I’ve still got a long way to go but your material has been a great help. Look forward to more content in the near future.
Andy - Sheffield, UK
"I was fortunate to find Sam's sessions that he shares via his You Tube channel. He has supercharged my understanding of Power BI and elevated my Power BI game to new heights. He shows how to build very useful models. Following his examples I have developed models that have provided my organization with incredible insights. Bravo Sam!!!"
"Finally found someone and a course that can clearly explain some of the more technical DAX concepts. Being able to see how it is done via the pre-built models has made a real difference to my understanding of how everything fits together within Power BI"
Tony B. - California
"I've been looking for resources like this everywhere but couldn't find any. So good to have these all in one place, with detailed explanations on how to build this myself. Seriously awesome stuff."
Renee M. - Melbourne
"I've found DAX really hard, but it makes far more sense now. The explanations are clear and more simplified than I've read and watched elsewhere which is what I needed. The examples are great too."
Scott T. - Michigan
"Sam's Power BI training videos on YouTube are simple to follow and have helped me quickly understand Power BI and most importantly applied the techniques to real world projects. I also enjoyed Sam's best practice tips around how to structure and layout the data model to develop around my unique data. I always quickly get support from Sam and have all shared the best practice among each other. I would recommend Sam's membership training to anybody who would like to learn Power BI effectively."
Berry, Wang XM
"This is the first time I'm contacting you after my purchase and enrollment in the Enterprise DNA membership. I've dwelled quiet a lot in the courses and the resource files in the past week and all I can say is THANK YOU SIR. It is quiet awesome and the price doesn't merit what you get. Truly now i understand all context factors, logic tables and how to branch my measures plus the added bonus of ways for new business insights. Again I can't thank you enough my friend and after some search i chose your courses and I am lucky to have an instructor like you. I still have to go through again and again and again with the resources and there's a lotttt :) but I had to contact you and say thanks. "
"I have looked at the 2 completely free courses from Enterprise DNA and several videos on you tube. I can honestly say that these are the best videos and courses on Power BI i have come across. So well explained with excellent examples. The fact that Sam shares the best practices to be used (Ex: using Edit Queries instead of Get Data) makes it really interesting. DAX examples are explained clearly. even complex examples are explained in detail which makes it easy to understand. I have started loving Power BI and using it more since going through these course. Thanks Sam for all your efforts and help in spreading your knowledge."
"As a beginner, I didn't really know where to start with Power BI. It's clear where to start in the course and then where to go to next. To be able to then see the end result with the demo models and then practice on the demo data is awesome. I think this is all I really need for all my learnings in Power BI."
Morgan G. - London
"Whilst Power BI is intuitive and easy to use, I didn't realise how advanced you could get so quickly if you are taught the right things. I have benefited massively from the training. My analytical output has literally skyrocketed. I didn't even realise you could create analysis that was this advanced with Power BI."
Dan D. - New Zealand
"Resources are excellent! I was a real beginner and just getting started with Power BI. This was exactly what I needed to start creating the reports my organisation needed. Learning how to apply the advanced DAX formulas was really eye opening. You can achieve so much with Power BI."
Emmanuel A. - Egypt
"The pace and information was just right for the group I was in. We covered absolutely everything that we needed to know to get going with Power BI. The speed with which we are replacing our existing analysis is astounding! As a group we've gone on to develop some compelling reports, showcasing some insights that are now driving decisions at the exec level. It's exciting what we will be able to acheive in the near future with Power BI."
Nolan Ford - Genesis Energy
“Sam gave us a really great introduction to Power BI in a small group tutorial. He outlined the underlying principles of Power BI which has provided us with a great foundation for setting up our dashboards. He was extremely flexible and intuitive about our needs and worked through our complex example with ease. His after service support and engagement is outstanding. I would highly recommend Sam for any Power BI training or development we require in the future.”
Amber McTainsh - Farmsource
"Rakon has engaged with Enterprise DNA to train internal users on how to utilise and visually present data, using Power BI. The level of service provided has been exceptional and feedback across the business has been overwhelmingly positive. Power BI has generated a wave of enthusiasm within Rakon, and the training sessions played a critical role in the success of the roll-out. We would not hesitate to engage with Enterprise DNA again."
BI Team – Rakon
"Sam hosted us for a full-day customized workshop with PowerBI. This was great because we could accomplish all the goals that we had set and developed an understanding of PowerBI that allows us to create reporting and dashboarding solutions that before we were not even aware of as an organisation. We look forward to using the capabilities of PowerBI to enhance our internal and external reporting and would highly recommend the training provided by Sam to other people."
Vivek Katial – Quantiful
“Power BI has been a welcome disruption in our workforce. With its flexibility and precision, we are able to showcase our potential for success - and possibility of failure – in a meticulous fashion. Sam’s guidance and expertise along the way has been invaluable. He brings expertise and patience to the table where we would otherwise be lost. Through intensive group training, he has improved the combined group proficiency tenfold. We look forward to working closely with him in the future.”
Jordan Barnard – AGL Group
“The training provided by Enterprise DNA was fantastic. Sam was able to tailor the sessions to suit all the different skill levels of the attendees, and enable them to see the true potential of Power BI. I’ve been blown away by the amount of interest and excitement that these sessions have generated across the company. Combined with the training, and the extensive support resources that Sam gave us, I cannot wait to see some of the insights and value that we will be able to deliver going forward.”
Chris Mills - Kotahi
"Quite simple - if you want to learn Power BI look no further. Sam is a fantastic tutor and by watching short specific videos you can very quickly become a more competent and confident power bi user. You can always find relevant and specific material to assist with both your learning and construction of your own models. Sam makes it easy to learn and grow at your own pace and provides all the material you could ever need to practice, gain experience and develop ideas from."
“Just want to say how much I am learning from the Enterprise DNA classes. You have a wonderful way of explaining evaluation context (row and filter) such that I am finally catching on. I love the innovative DAX formulas and I can't wait to experiment with them and apply them to my work--which is Continuous Quality Improvement and outcome evaluation for a Behavioral Health Community Based organization in California. Thank-you and I aspire to know a fraction of what you know so that I can provide more value to my company.”
Judith Calvo, PhD Director of Quality Improvement Community Solutions Gilroy, CA USA
“I am new to Power BI and have been searching the web for videos and articles that help gain an understanding of the best way to approach this technology. When I found Sam's site, I at last found a one stop shop that teaches you everything you need to know from beginning to end. The instructions are clear and just as important relevant to the "real world". Since subscribing to Enterprise DNA my learning curve has gone pretty much straight up. I highly recommend Enterprise DNA as your source for gaining knowledge of this most incredible analysis tool; Power BI.”
"When I discovered Power BI, I found I needed a lot of resources. There is no real fast track. There is a lot to learn from Modeling, Data Clean Up, Dax and Power BI itself. Then there is M. Sam's tutorials have been extremely helpful in increasing my knowledge and demonstrating not just the fundamentals, but complex modeling of analytical scenarios. It has been a great resource for me. Sam presents great tutorials and is generous with providing many great resources. Thank you Sam." Robert Cline
"Your courses are great! And offer great value for money! I had read a number of books on DAX, but your youtube video series are the first online resources I've seen that really show how to use DAX and Power BI in anger. And get great results - both in terms of high quality analytical output and high quality presentational output too. Thank you very much for all the effort you put into these online courses. And for the considerable insights and sheer know how you share in these sessions."
Kieron B. - London
"I joined Enterprise DNA a couple of weeks ago. I have done a couple of online courses before. My Power BI/DAX skills have advanced because of the fantastic tutorials and learning materials available. As the tutorials are structured so well I am truly learning and understanding as I move along. I believe the other couses I will do, will benifit me. I really can not recommend Sam and Emterprise DNA highly enough.”
"Sam has been our go-to for all Power BI training this year which has enabled us to completely transform our business reporting. His learning style is perfect for all levels of user with on going support and training. Keep up the great work!" Amber M. - Farmsource
"I like Sam’s PowerBi Videos and the way he shows his knowledge. And I like the different topics he explains. Thank you!.” Ursula
"I’ve been able to leverage Power BI’s awesome capabilities by watching many of Sam’s tutorials on Enterprise DNA. Keep up the great work!.”
Dale C. - Indianapolis
"Over the last ten years I came accross many websites offering educational information on lot's of software products. Then in late month's of 2018 I "arrived" on Enterprise DNA. The way Sam and his team have managed to outline all the information about PowerBI in a strutured way is in my opinion without a doubt a unique one! If you are serious about learning PowerBI I can only advise you to subscribe for a membership: you will not be disappointed!"
Ruud Jeursen, The Netherlands
"Your training has been invaualbe during the start of my career in BI especially since it is one of the best if not the best resources available on Power BI and its application in an organization setting. The faith you've placed on the potential of the platform has been tremendous and I believe more on this considering all the cool updates we continue to get on the PowerBi platform."
"Comprehensive coverage of various sub topics that you can not find any where. 2. General Modelling and Programming tips that can be applied in a lot of places 3. Excellent representation of data visually providing a template for how you should make all your work visually appealing.. Very important given that it makes a huge difference." Balachandar
"I taught myself Power BI a few years ago but never really went back and learned the basics. There were blind spots in my knowledge. The Power BI tutorial series was really great and took my skills to a new level. I really should have started with something like this."
"I have attended couple of seminar with Sam and trainings were really effective. Thank you Sam, your videos are practical and I can directly apply into work. I am learning a lot from you :)" Abinash
"Enterprise DNA has greatly increase my ability to report within our company forever. I went from knowing nothing about PowerBi to using it on a daily basis within 30 days simply by watching Sam's videos and executing his techniques. Thanks Sam!"
"I came across Enterprise DNA through one of the free YouTube videos. After getting a lot of valuable info for free, I felt ready to dig deeper into PowerBi in general and DAX in particular, and the membership here certainly has given me good value for money therefore I highly recommend signing a membership."
Erik Jacobsen, Scandinavian
"This is a fantastic place to start learning Power BI, and then you are becoming more confident and is possible to increase your difficulty level. This application is not so easy, but with the explanations of Sam you get more and more experience, for sure, some of the topics are for high level, but, is a question of time and perseverance. I'm a beginner person on Power BI."
Carlos Gonçalves, Portugal
"I have taken couple of courses from Sam from Enterprise DNA. I really liked the course. Its well explained, organized and importantly all the datas and formulas and even dashboards are available for everyone."
Mahesh T, London
"Hey Sam, Keep up the good work ! As you know time is sparse and one does not always have the proper time to experiment with the new features that the Power BI team releases. Your videos are definately inspiring and boosted my DAX knowledge and understanding. Still lots of practise required though ;) In short .. I'm a fan."
Erwin Waege, Belgium
"Sam and EnterpriseDNA have taken my PowerBI to the next level. The courses are excellently well presented. Sam's extensive experience in building BI tools means the tutorials and webinars are always relevant and always hit the mark. Enterprise DNA is a 5* resource - I highly recommend."
David Nightingale, Johannesburg South Africa
"I truely apprecciate your efforts for helping the ones who needed to get more professional help in using Power BI. Your videos are A+ and really helpful+inspiring for me. I wish you the best from Turkey."
"As a beginner, I didn't really know where to start with Power BI. It's clear where to start in the course and then where to go to next. To be able to then see the end result with the demo models and then practice on the demo data is awesome. I think this is all I really need for all my learnings in Power BI."
"For me, Sam is clearly one of the world's leading experts in Power BI and DAX and the range and quality of his training material is outstanding. I found his introduction courses extremely helpful when starting out and he keeps coming up with excellent analytical tips and insight. Great stuff!" Ken Cromb
"Thanks Sam! for the wonderful tutorials and excellent resources. Your traning videos are well structured and helped me to learn Power BI at a rapid pace. Great Work!" Devi
"A wonderful resource and a community that helps. One of the best resources I have used over countless years. Well worth the investment."
"Course modules are easy to navigate and understand. Length of video is adequate for a developer who needs a tool to build a practical data story telling board . Sam explains it clearly and succinctly. Overall a well balance training module with the option of a certification."
L L Choong
"Enjoyed the introductory course. Found the section regarding context most valuable and has given me the confidence delve further into DAX."
"I have a background in SQL Server development and am looking to add data visualization to my skill set, I stumbled across Enterprise DNA and proceeded to enroll and complete the Free Ultimate Beginners Guide to Power BI and Ultimate Beginners Guide to Dax courses. I found both courses to be awesome! They both are very well structured and introduce concepts in a concise and easy to understand fashion. I am impressed with the wealth of information in both courses and how quickly they bring you up to speed with the Power BI and Dax. I look forward to completing more of the Power BI and Dax modules offered by Enterprise DNA." Reece Airlie
"Enterprise DNA has been my go-to resource when it comes to Power Bi and learning DAX. Sam does an amazing job teaching the most fundamental concepts as well as more advanced, specialized concepts. Any time I stumble across a new problem my first instinct is to see if Sam has covered it in his lessons. I sincerely appreciate the effort he puts into his work and I always look forward to his emails, which usually introduce new ideas and keep me learning. Thank you!"
"Your guides have been invaluable to me. I picked up Power BI 3 months ago as I believe this is the way forward for reporting for schools and academies. Your video guides are clear and easy to follow and over the last 3 months I now find myself viewing your advanced video guides and can generally follow along and adapt your DAX coding to my needs. Thank you very, very much for the time and effort you have devoted for us newbies." Peter A.
"I am really thankful to Sam for helping me through the Power Bi. I am always amazed by the new techniques you are developing. Everything I have implemented in my business reports I understand and can adapt to other models in the future because I have been taught the fundamental principles by the courses. I really can not recommend Sam and Enterprise DNA highly enough.Thank you for sharing your great work! Keep going!"
"You absolutely did a great job in customizing this intro topics in both PowerBI and DAX. It really helped me a lot in understanding what I can do with PowerBI better and make me to crave for more advanced courses going forward. I highly recommend any BI Developer/Data Analyst, who needs to have a good spring board course, to start from these intro courses. Thank you very much for putting together this course."
"I have attended a lot of Power BI training, however no one showcases what Power BI can do like Enterprise DNA. The scenarios and use cases presented are very clever and quite advanced yet Sam presents them in a simple to understand manner. This a great place to learn the analytical possibilities with Power BI as well as the technical aspects."
"Excellent Youtube Channel for beginners and for advanced users. Sam's explanations and instructions are so logical that as a beginner I was able to create my dashboards, measures and reports. Appreciate Sam's effort in putting together this invaluable channel with so much detail and information. Thank you!"
"Enterprise DNA is a fantastic training resource. I knew what I wanted to do but could never quite understand my readings. These videos not only explain the concepts but show you how in a relaxed simple manner. Well done Sam!!!!"
"Dear Sam, I’m very new to Power BI/DAX, and I accomplish with your clear and excellent tutorials, that explain from beginning to the end the steps to the solution to produced analyses that from other way I will be a long way to understand and produce same thing. From Portugal, Muito Obrigado."
"What impresses me most about Enterprise DNA is how well all the pieces fit together to provide an exceptional training experience. Sam is an outstanding instructor, able to clearly explain even the most complex concepts. There are a lot of great resources on the intranet on Power BI fundamentals, but what makes Enterprise DNA unique is its focus on specific practical business applications. Whether your interests lie in sales, finance, marketing, operations and logistics, etc. you will find a wide array of resources that walk you through how to leverage Power BI’s capabilities to meet your specific needs. The Showcase files allow you to download top-notch reports in your areas of interest and look “under the hood” to see how the data models are built, the DAX measures are written, and the visuals constructed. Finally, the member forum is a very friendly community that provides direct access to Sam and other extremely knowledgeable Power BI experts to help address any project-specific challenges where you need additional assistance. This site is already the best resource I’ve found to improve your Power BI skills, and continues to get even better with new content added almost every day. An incredible value, and an invaluable resource."
"Power BI has the ability to present amazing insights with compelling visuals. I am very keen to become proficient in the use of Power BI. There are books that provide in depth analysis on how DAX works and the patterns that are available to carryout analysis. However, what was missing was the practical application of these powerful formula’s and the techniques to create compelling visuals. These requirements are more than satisfied by the Enterprise DNA video series developed by Sam. The student can observe visuals created from scratch to the final product and learn the construction / practical application of complex DAX formulas. My learning of Power BI has accelerated after purchasing Enterprise DNA Membership and would highly recommend this product to anyone who wants to be proficient in all aspects of Power BI."
Eraj - New Zealand
"Sam has obviously put a whole lot of time, effort, and money into helping others learn the beauty of Power BI as not only a visual analytical tool, but the entire workflow which begins with creating the data model correctly using the Query Editor. His style of training is excellent and he keeps his material fresh with the continuous monthly Power BI updates from Microsoft. I have looked for Power BI courseware, but so many were already dated. This was an excellent value for all the material and training courses available. Thank you Sam for all the time and effort you have put into everything you have done and continue to do. I recommend anyone who wants to learn Power BI, purchase a membership. You will not be disappointed." James Moore
"I was looking around for Power BI ELearning Materials for some time and was glad to chance upon Enterprise DNA Power BI Online learning materials. It is the best resource I found thus far. Sam does an excellent job teaching and problem solving. I like his teaching method – byte size, straight forward and easy to understand. The scenario analysis was awesome!"
"Sam and Enterprise DNA content are a Godsend. I seriously doubt that there is a better, more comprehensive and practice-focused medium on Planet Earth for learning the nuances of working with Power BI, no matter your starting knowledge. Signing up for a membership has been ridiculously good value for money and I have a lot of appreciation and admiration for the generosity and knowledge that Sam brings to this learning game. Best regards."
Sam always succeeds in keeping his explanation as simple as possible. Never overcomplicating things even with the more complex solutions and techniques. All the examples provided by Enterprise DNA relate to real life business challenges. The forum is also a good place to learn. It seems the members of the forum really enjoy questions and dig in the matter to help each other. Thanks Sam!
Daniel Akerina, The Netherlands
An online training portal with comprehensive Power BI training & resources for paid members and a range of free training for casual members.