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dhawalshah/google-tag-manager-mcp

by Various

Google Tag Manager (GTM) MCP - works locally or remotely.

MCP

dhawalshah/google-tag-manager-mcp

Added 15 Oct 2026

#analytics#claude#google-tag-manager#gtm#mcp#mcp-server#model-context-protocol
Catalogue record, not a reviewed recommendation. This record can include automatically collected descriptions and setup details. Confirm important claims with the original source. Explore source-reviewed tools.

Overview

A Model Context Protocol server for Google Tag Manager, written in Python. It can run locally or remotely, allowing MCP clients to interact with GTM. The repository is minimal and has low community adoption.

Best for

Best for
Developers exploring MCP integrations with Google Tag Manager

Use cases

  • Connect MCP clients to Google Tag Manager
  • Run GTM automation tasks locally or remotely
  • Prototype AI-driven tag management workflows

How to use

Install

pip install -r requirements.txt

Tools exposed

  • gtm_account
  • gtm_container
  • gtm_workspace
  • gtm_tag
  • gtm_trigger
  • gtm_variable
  • gtm_built_in_variable
  • gtm_folder
  • gtm_client
  • gtm_zone
  • gtm_template
  • gtm_transformation
  • gtm_gtag_config
  • gtm_destination
  • gtm_environment
  • gtm_version
  • gtm_version_header
  • gtm_user_permission
  • BASE_URL
  • GCP_PROJECT_ID

Clients listed in this record (not verified here)

Claude Desktop, Claude Code

Notes

2 stars on GitHub. Last updated 2026-09-22. Licensed MIT.

Pros

  • Simple Python implementation
  • Supports local and remote operation
  • Small codebase to inspect

Cons

  • Very low star count suggests limited testing
  • Minimal documentation makes setup unclear
  • Feature set is not described in detail
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