stape-io/google-tag-manager-mcp-server

Overview

An MCP server that enables AI assistants to interact with Google Tag Manager. It allows reading, creating, updating, and deleting tags, triggers, and variables through the GTM API.

Best for

Best for
Developers and marketers who want to manage Google Tag Manager via AI assistants or automated scripts

Use cases

• Automate tag and trigger creation from natural language prompts
• Audit and update existing GTM configurations programmatically
• Integrate GTM management into AI-driven development workflows

How to use

Tested with

Claude Desktop, Cursor

Example client config

{\n  "mcpServers": {\n    "gtm-mcp-server": {\n      "command": "npx",\n      "args": [\n        "-y",\n        "mcp-remote",\n        "https://gtm-mcp.stape.ai/mcp"\n      ]\n    }\n  }\n}

Notes

An MCP server that enables AI assistants to interact with Google Tag Manager. It allows reading, creating, updating, and deleting tags, triggers, and variables through the GTM API.

162 stars on GitHub. Last updated 2026-05-14. Licensed Apache-2.0.

Use cases

• Automate tag and trigger creation from natural language prompts
• Audit and update existing GTM configurations programmatically
• Integrate GTM management into AI-driven development workflows

Pros

• Open source with 162 stars and active maintenance
• Written in TypeScript for type safety and easy integration
• Directly maps to GTM API operations for precise control

Cons

• Requires GTM API credentials and proper authorization setup
• Limited to GTM operations; no support for other Google services
• Dependent on MCP protocol adoption in your toolchain

Indexed from awesome-mcp-servers-punkpeye and enriched against its public facts.