Skills
Brand Guidelines Skill
by Anthropic
Teach Claude your brand voice, colours, typography, and forbidden phrases. Ships in the Anthropic skills repo.
Our verdict
We have not reviewed Brand Guidelines Skill yet
No one at Enterprise DNA has checked this listing against its sources. The description comes from public listings gathered automatically. Any fact below shows where it came from and when it was last checked.
From the listing
About Brand Guidelines Skill
The Brand Guidelines skill is the reference pattern for encoding a brand into a skill Claude loads on demand. Colour palette, typography rules, voice and tone, banned phrases, logo usage. Once installed, every relevant generation respects the brand without re-prompting.
Best for
Any team where on-brand output across writers and agents matters
Use cases
- Keep all generated content in voice, no matter who in the team prompts
- Stop the agent reaching for off-brand colours in slide and HTML output
- Block forbidden phrases (legal-sensitive, retired product names) at the agent layer
- Onboard a new brand to an existing agent stack in one commit
Notes
Why it matters
A skill is the right home for "things the agent should always know about our brand." Better than a system prompt (auto-loaded) and better than a CLAUDE.md entry (composable with other skills).
How teams use it in production
Fork the reference skill, drop in your colours, typography, voice, and banned phrases. Commit. Every relevant agent run from then on respects the brand without anyone repeating it.
What to watch
Vendor-shipped brand skills are the obvious next step. A brand becomes something you install, not something you re-prompt.
Pros
- Reference-quality pattern for any 'teach the agent our brand' problem
- Composable with the document skills (DOCX, PPTX, PDF) for downstream output
- Easy to fork for per-brand variants in a multi-brand org
- Centralised brand state, no more 'remember our colours' in every prompt
Cons
- Quality is bounded by how disciplined the source guidelines are
- Visual brand still needs templates or shells to fully enforce
- Trigger needs careful tuning to avoid firing on irrelevant prompts
Key facts
What we have checked
- Days since the last commit
- 0
- GitHub forks
- 22,204
- GitHub stars
- 188,286
- Days to a first reply on issues
- 7.3
- Open issues
- 432
- Releases in the last 90 days
- 0
Each value shows when we last confirmed it and where it came from. Values we have not confirmed are left out, never guessed.
Stars and usage
How Brand Guidelines Skill is growing
185,752 to 188,286
Health and security
Is Brand Guidelines Skill looked after, and what do its setup files show
Health score
75 out of 100
| Part | Points | What we saw |
|---|---|---|
| Recent activity | 30 of 30 | Last push 0 days ago |
| Releases | 0 of 15 | 0 releases in 90 days |
| Issue replies | Not counted | The latest check has no issue response reading (fewer than 3 measured issues, or issues switched off) |
| Maintainer | 15 of 15 | Owned by an organisation |
| Official source | Not counted | MCP servers only |
Sources
Where this comes from
- GitHubRegistry
A source shows what was published when we checked it. It does not certify security, performance or a working installation. Read our method.
Changelog
What changed
No changes recorded yet. Releases, price changes and deprecations appear here, with their dates, once we track them for this record.
Pairs with
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