Enterprise DNA

Instead of Convert Experiences

Stop renting Convert Experiences. Own your experiment review system.

We build your review process around your goals, bring your Convert results across and run it for you. Website test delivery and data collection are scoped with your team before you switch.

Convert Pro at nine million tested users per year: US$23,520 paid annually. The corresponding monthly plan is US$2,799 a month. Lower-volume plans cost less. Prices exclude tax.

  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The subscription

What sits inside the Convert bill

Convert sells a testing platform. Your owned version starts with the plans, evidence and review decisions, then connects the delivery work your business needs.

receipt

An annual commitment at scale

The Pro annual plan for nine million tested users is US$23,520. Compare your actual traffic allowance and renewal terms before deciding what to replace.

users

A tested-user allowance

Pricing changes with the number of people included in tests. A busy experiment programme can need a larger allowance than a small site.

chart

Results and reporting

Convert supplies test reports. The owned review base preserves exported counts alongside the plan and human decision.

shield

Advanced test methods

Pro includes sequential and multivariate testing. The free base uses a narrower method for two groups and a fixed review period.

layout

Website editing and delivery

The visual editor and delivery tools do work beyond the review record. Enterprise DNA scopes their replacement with your website team.

history

The record of what happened

Pro includes change history. Your own review record keeps imported snapshots, review notes and the evidence behind each decision together.

Your owned review

Know what changed, and whether the evidence holds

Plan

Agree the rules before the result arrives

Give each experiment a hypothesis, owner, primary outcome and review period.

  • check Name the original version explicitly.
  • check Set the sample needed in each group.
  • check Record how people were assigned.
  • check Freeze the plan before results arrive.

Check

Investigate the result before calling it a win

Bring counts and review checks into the same answer.

  • check Show the difference between conversion rates.
  • check Flag uneven test groups.
  • check Hold incomplete reporting periods.
  • check Check agreed limits on outcomes such as support requests.

Remember

Keep the evidence behind the decision

A later report does not overwrite what the reviewer saw.

  • check Keep complete reports as separate snapshots.
  • check Keep dates and population filters with the counts.
  • check Save the human decision and its reason.
  • check Trace that decision to its original evidence.

Operate

Prepare the Monday meeting from current records

Review the experiments, ownership gaps and overdue checks together.

  • check List decisions still waiting for evidence.
  • check Find experiments without an owner.
  • check Prepare branded briefs and readouts.
  • check Bring privacy review reminders into the same weekly review.

Make it yours

Design your own Convert Experiences replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Convert Experiences. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Convert Experiences replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Convert Experiences data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Experiment Review for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Experiment Review for Claude Code

Connected to your own database

Does the shorter checkout have enough evidence for a review?

CHECKOUT: Ready for human decision 2026-10-08 to 2026-11-05 All configured checks passed.

Completed action

Control_users
10000
Variant_users
10000
Delta_pp
4.0000
Ci_low_pp
3.1000
Ci_high_pp
4.8984

Support request

Control_users
10000
Variant_users
10000
Delta_pp
0.2000
Ci_low_pp
-0.1983
Ci_high_pp
0.5982

Guardrails:

goal_id direction

Control_users
Tolerance pp
Variant_users
delta_pp brea
Delta_pp
ch

------- ---------

Control_users
------------
Variant_users
-------- ----
Delta_pp
--

support lower

Control_users
1
Variant_users
0.2000 fals
Delta_pp
e

Ask it anything

Questions your review meeting can answer

These are working questions demonstrated by the free base. They are not claims about questions Convert cannot answer.

chat_bubble Which experiments need a decision this week?
chat_bubble Which apparent improvement has uneven test groups?
chat_bubble Which result covers less than the planned period?
chat_bubble Did support requests worsen beyond our agreed limit?
chat_bubble Which experiment still has no owner?
chat_bubble Which old reports are being used for an active review?
chat_bubble What evidence supported the last human decision?
chat_bubble Who changed the owner or recorded a review note?
chat_bubble Which privacy record reviews are due?
chat_bubble What is the difference between the two conversion rates?

Switching

How to switch from Convert Experiences

A move usually involves exporting aggregate reports, mapping your goals and review rules, checking imported counts, and testing any needed website connection before you cancel Convert.

  1. 1

    Export the reports you need

    From each Convert report, choose the CSV Aggregated Tabular export. Use one experience and one population per file, and note the date range and segment shown in the report settings. Export the aggregate results you want to keep. If you cannot find that export in your account, check with Convert Experiences about the export options it allows before planning the import.

  2. 2

    Test the import first

    Start with a test import that does not save records. Provide the report dates and population segment from Convert, then check that the experience, variation, goal, user, and conversion fields are recognized. Once the test looks right, load the report. The import can create an experiment when needed and retains the source columns.

  3. 3

    Review warnings and counts

    Review every warning or rejection from the import before relying on the records. Compare the imported counts with the original report, using the same date range and population. Daily reports are rejected because adding daily unique users can count the same person more than once. Resolve any count differences before moving on.

  4. 4

    Run both side by side

    Keep Convert available for a short period while you review the imported records alongside your existing process. Check that the results and review decisions you need are present. If your setup needs a website connection, test the full path too. The free base reviews exported results, but does not edit website variations, assign visitors, or collect data.

  5. 5

    Switch off Convert

    Turn off Convert only after you have checked the imported records and tested any required website connection. Confirm that the history you chose to bring is enough for your reviews. Website settings and older approval history are separate migration work, so make sure you have accounted for them before cancelling if you still need them.

construction

Where the real effort goes

Most of the work is deciding which history to bring and mapping your goals, source fields, and review rules to the new records. Website settings and older approval history are separate migration work, and daily reports cannot be combined safely because users may be counted more than once. If you have Enterprise DNA install and run your version, they handle this migration work as part of the agreed scope.

Not ready for a call?

Get your Convert Experiences switch plan by email

We will send you the step-by-step plan for moving your business off Convert Experiences, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Choose your route

Three ways to own the experiment review

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo and run the demo in Claude Code, Codex, OpenCode or Cursor.
  2. 2 Export a Convert CSV Aggregated Tabular report and test the import.
  3. 3 Check the report dates, population and conversion counts.
  4. 4 Run the weekly review and render your private readouts.
Get the free version

Built around your business

We customise it

One setup fee, then a retainer

  • check Your goals, review rules and client references.
  • check Your agreed Convert history mapped and checked.
  • check Website test delivery and collection connections scoped with your team.
  • check A web front end or different technology stack where your business needs one.
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed and operated through Omni by Enterprise DNA.
  • check Access, backups and restore checks set up for your team.
  • check Review documents prepared from the agreed records.
  • check Your system maintained as the experiments and business change.
Talk to Sam

Questions

Instead of Convert Experiences, answered

Does the free version replace everything Convert does? expand_more

It replaces the experiment review record: plans, imported counts, checks and human decisions. Website editing, visitor assignment and data collection need an agreed connection. Enterprise DNA builds those parts into your custom version where required, and tests the full path before you cancel Convert.

Can we bring our existing Convert results? expand_more

Yes. The free version reads the documented aggregate report export, with its experience, variation, goal, user and conversion fields. You supply the report dates and population filter. We compare the imported counts with the original report. Website settings and older approval history are separate migration work.

Will it declare a winner from every report? expand_more

No. The review needs two independent groups, one agreed conversion outcome, enough observations and the complete planned period. Uneven groups, breached limits and plans written after seeing results block an adoption decision. A person still makes the decision. The method differs from Convert’s own analysis.

What does Enterprise DNA charge? expand_more

We agree one setup fee, then a retainer to run and improve your version. The scope covers your records, review rules and the website connections you need. The free version is available if you want to operate it yourself.

Who owns the records and controls access? expand_more

Your business keeps the database, the source files and the generated review documents. The free base is for trusted operators. In a managed version, Enterprise DNA sets up the agreed access controls, backups and retention process. You can export the full record whenever needed.

Bring your Convert bill and one experiment report

30 minutes with Sam. We look at your annual cost, how your team reviews a result and what your website still needs to deliver tests. Then we scope the version your business would own.

Experiment Review for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Convert Experiences?

Get your version built