EDNA Data Foundation · Enterprise DNA
Get your data right. Then put AI on top.
One trusted data model under every report, so your Power BI estate tells one story and your business is ready for AI.
Your reports should agree with each other before AI reads them.
The real problem
Every business wants AI. Most cannot use it yet.
Not because the AI is hard, but because their data is a mess. The reports disagree, the numbers get argued over, and AI on top of that just gets it wrong with more confidence.
Two reports, two answers
Ask two reports the same question and you get two different numbers. Each one counts revenue a little differently, so every meeting starts with an argument about whose figure is right.
Your data lives everywhere
Sales lives in one system, finance in another, operations in a third. The Power BI reports on top were built one at a time, each with its own idea of how the business fits together.
Every report looks different
Different colours, different layouts, different names for the same thing. Nobody can tell at a glance whether two reports came from the same company.
People go back to spreadsheets
When nobody trusts the reports, the real work happens in exported spreadsheets. The Power BI licence keeps getting paid and the reports keep getting ignored.
AI makes it worse, faster
Put AI on top of messy data and it gives you confident wrong answers faster. The AI part is easy once the data underneath tells one story.
The fix starts underneath
More dashboards will not fix this. One data model, one set of measures and one theme under every report will.
How we work
We start underneath the reports.
One data model, one set of measures and one theme under every report. Then we build your reports on that foundation.
We read your database read-only
We map the tables that matter in your own database. We read, we never write, and nothing in your systems changes.
One shared data model
One data model sits under every report, so every page starts from the same picture of your business.
A shared measure library
Revenue, margin, overdue, win rate. Each one is written once, so a number means the same thing on every page.
One theme
Every report looks like it came from the same business, in your colours, so people trust what they are looking at.
Files that open in Power BI Desktop
Your reports are produced as files that open in Power BI Desktop. Your team keeps the tool they already know.
Sample reports
One model. One theme. Every report.
Finance, receivables, sales and operations, all built on the same data model and the same measures, so the numbers agree from one page to the next.
Where it leads
Data first. Then AI. Then agents.
Get the data right first. Then AI sits on top of the same model: questions answered from your data, reports on schedule, agents doing the work.
Your data foundation
A fixed first piece of work on your own data. We read your database read-only, design one data model and one measure library, set one theme, and build your first reports on it.
Data engineering every month
Data engineering and data architecture every month. One model, one measure library, and reports kept current as your business changes.
AI on top of the same model
Questions answered from your own data, reports that arrive on schedule, and agents doing the work, all reading the one model your reports already trust.
Who it is for
Built for businesses that already run on Power BI.
If you are after one quick dashboard, this is not it. This is for businesses that want every report to agree, and want to be ready for what comes after.
Owners who already pay for Power BI
You have reports nobody trusts and you want AI, but you know your data is not ready for it yet.
Data and finance leads
You own a messy Power BI estate and you are tired of reconciling numbers that should already agree.
Software companies
Your own customers keep asking for reporting on your product's data, and you want it built on one model you can grow.
We started in data education
Enterprise DNA has taught Power BI to data professionals around the world. YouTube: nearly 100,000 subscribers. Now we build the data foundation and the AI on top of it for businesses directly.
Questions
Common questions.
Do you need to change anything in our systems?
No. We read your database read-only. We map it, we never write to it, and nothing in your systems changes.
Do we have to move off Power BI?
No. Your reports are produced as files that open in Power BI Desktop, so your team keeps the tool they already pay for and know.
What do we end up with?
One shared data model under every report, a shared measure library so a number means the same thing on every page, one theme so every report looks like it came from your business, and reports built on that foundation.
How does this get us to AI?
AI is only as good as the data under it. Once your data tells one story, AI is the easy part: questions answered from your own data, reports that arrive on schedule, and agents doing the work, all on the same model.
Are the sample reports on this page real?
They are real Power BI reports, built on invented sample data. No real business's data appears on this page.
How do we start?
Book a call. We look at the reports you have today, where the numbers disagree, and what a data foundation would look like in your business.
Get your data ready for AI.
A call with Sam. We look at the reports you have today, where the numbers disagree, and what one trusted data model would look like under your business.
Book a Discovery Call →