DotActiv pricing
DotActiv pricing and what it adds up to
$2,000 to $4,500 per licence per year, in dollars with the currency unconfirmed.
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The plans
What DotActiv charges
DotActiv lists Pro at $2,000 and Enterprise at $4,500 per licence per year, excluding local tax, but the listed dollar prices do not say whether they are Australian or New Zealand dollars. Your bill is built from the number of licences you need, with some services quoted separately.
Pro
$2,000 per licence per year
It includes assortment and cluster maintenance alongside retail analytics, and the listed price excludes local tax.
Enterprise
$4,500 per licence per year
It adds assortment and cluster optimisation, with floor planning also included at this tier, and the listed price excludes local tax.
How the bill is built
Annual licence per user
DotActiv lists prices per licence per year, so the number of users in your category team affects the annual bill. The published figures exclude local tax. The listed dollar prices do not say whether they are Australian or New Zealand dollars.
Your chosen tier
Pro is listed at $2,000 per licence per year and includes assortment and cluster maintenance alongside retail analytics. Enterprise is listed at $4,500 per licence per year. Your chosen tier changes the recurring licence cost.
Enterprise planning tools
Enterprise adds assortment and cluster optimisation, with floor planning also added at this tier. Planogram generation and reporting sit in the wider package. Check which visual planning work your business needs when comparing the tiers.
Separately quoted services
DotActiv quotes premium support and full category-planning services separately. These sit outside the published per-licence figures, so ask what services are included and what they would add to your agreement.
A year of DotActiv
A five-licence Enterprise scenario
For five Enterprise licences, the listed rate works out to $22,500/year, excluding local tax. That is a scenario based on five licences at $4,500 each, not a verified New Zealand or Australian customer invoice. The listed dollar prices do not say whether they are Australian or New Zealand dollars. Premium support and full category-planning services are quoted separately, so they may add to the bill.
Underneath the bill
What you are really paying for
Category records and analytics
DotActiv combines category records with retail analytics and assortment and cluster maintenance in Pro. You are paying for a licensed category tool, with the annual price attached to each user rather than one business-wide licence.
Visual planning tools
Planogram generation and reporting sit in the wider DotActiv package, while Enterprise adds floor planning. These visual planning capabilities are part of what you are paying for alongside the category records and review work.
Support and planning services
Premium support and full category-planning services are quoted separately. If you use either, the published licence price does not tell you the full cost, so check what work is included in the separate quote.
The owned alternative
An assortment version your business owns
Enterprise DNA builds your Retail Assortment version around how your business runs, brings your DotActiv data across and runs it for you. It keeps the same records in a database you own, which you work with in plain language. The paid arrangement is one setup fee, then a monthly retainer. There is also a free version you can run yourself.
Retail Assortment for Claude Code
One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.
Make it yours
Design your own DotActiv replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from DotActiv. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your DotActiv data across and run it for you.
Questions
DotActiv pricing, answered
Are DotActiv's prices in Australian or New Zealand dollars? expand_more
DotActiv's listed dollar prices do not say whether they are Australian or New Zealand dollars. Confirm the currency with DotActiv before budgeting, and check local tax as well. The listed licence prices exclude local tax.
What would five Enterprise licences cost for a year? expand_more
At the listed rate of $4,500 per licence per year, five Enterprise licences work out to $22,500/year, excluding local tax. The listed dollar prices do not say whether they are Australian or New Zealand dollars, and this is a scenario rather than a verified New Zealand or Australian customer invoice.
Can Retail Assortment replace DotActiv's visual planning? expand_more
Retail Assortment covers range review, imported product performance and decision evidence. DotActiv also provides visual planograms, floor planning and image recognition. Enterprise DNA scopes the visual tools and connections your version needs before you switch.
Stop paying DotActiv every month
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