Klaviyo pricing
Klaviyo pricing and what it adds up to
USD 20 a month for Email and USD 25 for Marketing, with prices rising as active profiles grow
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The plans
What Klaviyo charges
Klaviyo charges based on active profiles, meaning every contact you can market to. Your bill starts with a plan, rises as your list grows, and can include paid add-ons.
Email plan
USD 20 a month
The starting price covers 500 active profiles.
Marketing
USD 25 a month
The price rises as your active profile count grows.
Free plan
Free
It covers up to 250 profiles, with sending, hosting and usage costs separate.
Over 150,000 profiles
Quoted privately
Klaviyo uses custom pricing above 150,000 profiles.
How the bill is built
Every active profile
Klaviyo counts anyone you could email as an active profile. That includes people who stopped opening your emails. As the number of contacts you can market to grows, the price rises with it.
A growing list
A larger list can move you to a higher price, even when sales are flat. Klaviyo's bill follows the number of people you can market to, not how many emails they open or how much you sell.
Paid add-ons
SMS, Customer Hub, Composer and Helpdesk are add-ons on paid plans. They sit on top of the plan price, so the total bill can include more than the charge for your active profiles.
Custom pricing at scale
Once you have more than 150,000 profiles, Klaviyo prices your plan by quote. Your bill depends on the size of the list you can market to, with add-ons charged on top where you use them.
A year of Klaviyo
What it adds up to each year
For 500 active profiles, the Email plan's starting price of USD 20 a month adds up to USD 240 a year. Marketing at USD 25 a month adds up to USD 300 a year. These are starting prices, not a fixed annual bill: the price rises with your active profiles, and add-ons cost extra. NZ and AU online brands with lists in the tens of thousands pay into five figures a year.
Underneath the bill
What you are really paying for
Screens for reaching your list
Klaviyo is a customer database with an email sender attached. Much of the monthly bill pays for screens that let a marketer reach the list without help, rather than for records you own outright.
Contacts, even when quiet
The price counts everyone you can market to, including people who have stopped opening emails. You can pay more as the list grows even if sales are flat and those contacts are no longer engaged.
Work held inside Klaviyo
Klaviyo reports revenue from email using settings inside the product. The orders and the work sit in the product you are renting, rather than in records you keep and can export whenever you want.
The owned alternative
An email system built around your business
Enterprise DNA builds your business its own email marketing system around how you work, brings your Klaviyo data across and runs it for you. Your records sit in a database you own. You pay one setup fee, then a monthly retainer. There is also a free version you can run yourself, with sending, hosting and usage costs of their own.
Email Marketing for Claude Code
One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.
Make it yours
Design your own Klaviyo replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Klaviyo. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your Klaviyo data across and run it for you.
Questions
Klaviyo pricing, answered
What will I pay for a growing Klaviyo list? expand_more
The Email plan starts at USD 20 a month for 500 active profiles, and Marketing starts at USD 25 a month. The price rises as your active profile count grows, including contacts who do not open emails. SMS, Customer Hub, Composer and Helpdesk are add-ons, and profiles above 150,000 are priced by quote.
Can my Klaviyo bill rise when sales stay flat? expand_more
Yes. Klaviyo charges based on active profiles, meaning anyone you can market to. A bigger list can move you to a higher price even when sales are flat. People who stopped opening your emails still count if they remain marketable contacts.
How is Klaviyo priced above 150,000 profiles? expand_more
Klaviyo uses custom pricing above 150,000 profiles, so the price is quoted privately. Below that point, the price still rises with the number of active profiles you can market to. Paid add-ons, including SMS, Customer Hub, Composer and Helpdesk, are charged on top of the plan.
Stop paying Klaviyo every month
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