Enterprise DNA

Salesforce Data 360 alternatives

Salesforce Data 360 alternatives for NZ and Australian businesses

Salesforce Data 360: Salesforce Data 360 Starter: US$60,000 a year, with actual bills shaped by contract, entitlements and usage.

  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The options

What people compare Salesforce Data 360 with

Salesforce lists Data 360 Starter at US$60,000 a year, though your contract, entitlements and usage determine the actual bill. Owners look for an alternative when they need customer-record reviews without paying for parts of a broader platform they do not use.

Often compared

Dynamics 365 Customer Insights

Published pricing is USD 1,700/month, with a published yearly figure of USD 20,400/year.

Often compared

Segment CDP

Pricing is by private quote, with no verified five-figure public annual price.

Yours to own

Customer Profiles for Claude Code

The open-source customer profile review system that is just a database and Claude Code. Built around your business, with your Salesforce Data 360 data brought across.

See how it works

How to choose

How to choose a Salesforce Data 360 alternative

  1. 1

    Check what drives the bill

    Your contract, entitlements and usage all affect the actual amount you pay. Separate the customer-record reviews you need from other work, such as preparation, unification, segmentation, activation, queries or live processing, and check which parts your replacement must support.

  2. 2

    Keep your records yours

    Check where your records will live and whether you can retain the source information and evidence behind identity links. Customer Profiles is built around a database you own, with source records preserved after a reviewed link and the reason for each link recorded.

  3. 3

    Fit your fields and rules

    Your business may need its own fields and review rules, rather than a standard process. Enterprise DNA builds your version around how your business runs. You can define identity review, source tracking and responsibility checks to suit your own records and operating needs.

  4. 4

    Plan the move carefully

    Moving involves a complete authorised export and documented field mapping. Saved matching rules, segments and preference history need separate mapping. Reconcile a sample and the full export before relying on the new version, and keep your current process running until the agreed requirements have been tested.

The option that fits

Own a version built for your business

Customer Profiles gives you a version shaped around how your business works, rather than a generic fit. Enterprise DNA brings agreed customer records across from Salesforce Data 360 and runs the system for you, with your records in a database you own. You pay one setup fee, then a monthly retainer, with no per-seat plans. A free version is also available if you want to run it yourself.

  • check Your records stay in a database you own
  • check Fields and review rules shaped around your business
  • check Free version available to run yourself
Get your version built

Make it yours

Design your own Salesforce Data 360 replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Salesforce Data 360. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Salesforce Data 360 replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your Salesforce Data 360 data across and run it for you.

Questions

Salesforce Data 360 alternatives, answered

How much does Salesforce Data 360 cost compared with an alternative? expand_more

Salesforce lists Data 360 Starter at US$60,000 a year, but that is a list price, not a confirmed New Zealand or Australian invoice. Your contract, entitlements and usage determine the actual bill. Enterprise DNA charges one setup fee, then a monthly retainer. The free base has no licence charge, while hosting and operating tools have separate costs.

What customer information can we bring across? expand_more

You can bring customer records across using a complete authorised export and documented field mapping. The free version checks supplied completion flags and record counts. Saved matching rules, segments and preference history need separate mapping, so reconcile a sample and the full export before relying on the new version.

Will an alternative replace every Data 360 feature? expand_more

Customer Profiles supports customer-profile reviews from imported records. It does not claim to reproduce live connections, real-time activation or every vendor feature. Scope the live collection, downstream audiences, access controls and scale you need, and keep your current process running until the agreed replacement has been tested.

How can we avoid joining records for different people? expand_more

A matching email address creates a review candidate, not an automatic link. A reviewer supplies identity evidence before records are joined. The system keeps conflicting values and records the reason for each link. If imported identity details change, the existing link returns to review.

Done comparing? Own the one that fits.

30 minutes with Sam. Bring what Salesforce Data 360 costs you a year and how you run. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.

Get your version built

Done paying for Salesforce Data 360?

Get your version built