Enterprise DNA

Instead of Sugar Sell

Stop renting Sugar Sell. Own your sales CRM.

Enterprise DNA builds a sales CRM shaped to how your reps qualify and close, moves your Sugar accounts, contacts, leads and opportunities across, and keeps it running. There is no user minimum, because there are no users to count.

Sugar lists Sell at US$59 (Standard), US$85 (Advanced) and US$135 (Premier) per user per month, billed annually, with a 15 user minimum on every plan.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The invoice, line by line

A Sugar Sell renewal pays for headcount, plan steps and the year up front

At list price a single Premier user costs US$1,620 a year and a Standard user US$708, and Sugar will not sell you fewer than fifteen of either.

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Fifteen users, used or not

Every plan carries a 15 user minimum. A team of six still pays for fifteen people to log in.

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A year paid in advance

The listed prices are per user per month, billed annually, so the whole year is committed at renewal.

mail

Email sync one plan up

Built-in mail and calendar sync is listed as part of Advanced at US$85, while the US$59 Standard plan lists it only with an asterisk.

insights

Predictions as a plan feature

Sugar Predict, Sugar Intelligence and Smart Guides are listed with Advanced.

map

Maps and storage at the top

Geo mapping, the LinkedIn connector, enhanced support and double the storage are among what separates Premier at US$135 from the plan below.

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Leaving one module at a time

Sugar's own guide exports a list view to CSV per module, without the linked records, and suggests smaller batches when a big export times out.

What you get instead

The things Sugar sells by plan, answered from your own records

Quota

Where each rep stands this quarter

Ask how the quarter is tracking and every rep comes back on one page: won so far, weighted pipeline due before quarter end, the shortfall and the days remaining.

  • check Only deals closing inside the quarter count towards the weighted figure
  • check Any rep below 60% coverage is named while the quarter can still be saved
  • check Win rate and time to close come from what your team really did
  • check No Premier upgrade to see it

Discipline

Deal rules nobody can click past

The rules sit inside the system in plain words, and you can read or change any of them.

  • check A deal needs a close date to exist, and its stage history is never lost
  • check Marking a deal won needs an amount; marking it lost needs a reason
  • check Missed close dates, missing next steps and large deals hanging on one contact, in one list worst first
  • check Customers who have gone quiet show up with what they have spent

Leads

Leads shared out, opt-outs locked

New leads go to the right territory, untouched leads are flagged after three days, and an unsubscribed contact stays unsubscribed.

  • check Each lead goes to the rep in that territory with the fewest open
  • check One step turns a lead into an account, a contact and a deal
  • check Emailing an opted-out contact is refused under Australia's Spam Act 2003 and New Zealand's UEMA 2007
  • check Sugar's email opt-outs can come across as the same hard stop

Ownership

Your stages, your fields, any team size

Ask for a new field, a renamed stage or a team rule and it is added. Account briefs and forecast one-pagers print under your own logo.

  • check Three reps or thirty work the same records at the same cost
  • check Questions the Sugar reports were never set up to answer, asked in plain English
  • check Open source under the MIT licence, with no renewal date
  • check Your records stay in a database you control

Make it yours

Design your own Sugar Sell replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Sugar Sell. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Sugar Sell replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your Sugar Sell data across and run it for you.

Switching

How to switch from Sugar Sell

The move involves exporting Sugar Sell’s core records, mapping its fields and relationships, then checking the results before you cut over.

  1. 1

    Export the core records

    Use Sugar Sell’s list view export for Accounts, Contacts, Leads and Opportunities, one module at a time. Sugar’s guide says each export includes every field in that module, but not related records. Keep a full export before changing anything. If your account’s export options differ, check with Sugar Sell.

  2. 2

    Map, test, then load

    Have Claude Code or Enterprise DNA map Sugar’s column names to Enterprise CRM’s fields before loading. The free version reads Salesforce exports out of the box, so Sugar files do not go straight in unchanged. Run the import’s available dry run on the mapped data first, then load after reviewing the result.

  3. 3

    Check the import results

    Review every warning or item the import flags, and confirm the records landed in the right fields. Sugar’s module exports leave out related records, so check that links between accounts, contacts and deals have been rebuilt. Resolve any mapping or relationship issues before your team starts working in the new CRM.

  4. 4

    Run both systems side by side

    Keep Sugar Sell available for a short period while your team checks the new CRM against its current records and active deals. Confirm that people can find the accounts, contacts, leads and opportunities they need, and that the pipeline information looks right. Fix any gaps before asking the team to make the new system their working source.

  5. 5

    Switch off Sugar Sell

    Once your team has checked the records and is working in Enterprise CRM, plan to stop using Sugar Sell. Keep a full export of the old system either way. If you can, time the cutover before the next annual invoice, since Sugar bills a year in advance.

construction

Where the real effort goes

The real work is usually mapping your own fields and rules, rebuilding links that Sugar’s module exports leave out, and deciding how much history to bring. You also need to decide what to do with quotes or support cases, which are not in the free version today. Enterprise DNA maps and checks the fields and relationships when it builds your version.

Not ready for a call?

Get your Sugar Sell switch plan by email

We will send you the step-by-step plan for moving your business off Sugar Sell, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Pick your route

Try the free version, or let Enterprise DNA build and run yours

Open source

Run it yourself

Free

  1. 1 Download Enterprise CRM for Claude Code from GitHub
  2. 2 Run the demo, then open the folder in Claude Code
  3. 3 Ask what needs attention in the pipeline this week
  4. 4 Export Accounts, Contacts, Leads and Opportunities from Sugar list views as CSV and ask Claude Code to map the columns
Get it on GitHub

Omni by Enterprise DNA

Have Enterprise DNA build it

One setup fee, then a monthly retainer

  • check We move your Sugar accounts, contacts, leads, opportunities and opt-outs across, with the links between them kept
  • check Your sales stages, territories and quote steps set up the way your team works now
  • check Email and calendar connected so activity records itself, plus screens or a phone app if reps want them
  • check Run for you inside Omni, our managed Command Center, alongside the rest of your business
Book a discovery call

Questions

Instead of Sugar Sell, answered

We only have eight reps but pay for fifteen. Is there a minimum here? expand_more

No. Nobody is counted. Eight people or eighty work the same records, and what you pay Enterprise DNA is a setup fee and a retainer, not a per-person charge.

Can we bring our Sugar records straight in? expand_more

Not exactly as exported. The free version reads Salesforce exports out of the box, and Sugar names its columns differently. Claude Code can map them for you, or Enterprise DNA maps and checks every column when we build your version.

Sugar's export leaves out related records. Do we lose the links between accounts, contacts and deals? expand_more

Sugar's guide says a list view export carries every field of that module but nothing from related records. Rebuilding the links between accounts, contacts and deals from those files is part of what Enterprise DNA does, and checks, when moving you across.

We use Sugar for quotes and support cases too. What happens to those? expand_more

The free version covers the sales side: accounts, contacts, leads, deals and forecasts. Quotes and a case desk are not in it today. When Enterprise DNA builds your version, those can be added in your own format.

Is it worth switching before our renewal? expand_more

That is the best time. Sugar bills a year in advance, so we plan the move to land before the next annual invoice, and you keep a full export of the old system either way.

Stop paying for seats nobody sits in

30 minutes with Sam. We look at your Sugar Sell plan, how many of those users really log in, and what your own version would need. If it fits, we build it and move your records before the renewal. If it does not, the free version is yours to keep.

Book a discovery call Get the free version

Enterprise CRM for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Sugar Sell?

Get your version built