Enterprise DNA

Instead of Unleashed

Stop renting Unleashed. Own your wholesale distribution system.

We build your version around how you quote, ship and reconcile stock, bring your Unleashed data across, and run it for you. No plan tiers, and the system is yours.

Unleashed charges per user per month, with the B2B portal, advanced inventory and serious API access as extra add-ons above the base subscription.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

What you are paying for

Most of an Unleashed bill is the front end

A product is one row: what it costs, what it sells for, how many are on the shelf. The screens around those rows are what you rent, and the rent is per person, per month, plus the add-ons.

paid

A seat for everyone who looks

Pricing is per user per month. The trade counter, the warehouse, accounts and the owner each need a login, so the bill scales with your headcount, not with any value added to your stock.

extension

The add-on ladder

The B2B portal, advanced inventory features and serious API access sit above the base subscription. The quote you signed grows a rung at a time after you have committed.

build

An onboarding project before any value

Warehouses, sell price tiers, templates and workflows are configured into the vendor's system, usually with paid onboarding. The learning curve is yours; the configuration stays theirs.

schedule

Support on the vendor's clock

When stock will not ship, you are in a ticket queue across time zones. Distribution is a same-day business; the queue is not.

dashboard

Reports from the menu only

You get the reports the vendor built. "Which backorders have no purchase order behind them" and "which legacy customer price is now below cost" are your questions, not their charts.

lock

Your history behind their export

Years of products, stock movements, orders and customer deals live in their system. Leaving means exports, and the movement ledger, the part that explains where every unit went, is the part that fights you.

What you get instead

A warehouse you talk to

The shelves

A stock ledger that explains every unit

On hand is the sum of movements and nothing else: every receipt, shipment, adjustment and count is a row with its reason. Stock never goes negative, and shrinkage has an audit trail instead of a shrug.

  • check On hand, allocated, available and on order per product, per warehouse, off one ledger
  • check Adjustments refuse to exist without a reason; stocktake counts write the shelf's truth into the book
  • check The reorder run reads points, live demand and supplier lead times together, grouped into POs
  • check Dead stock named in dollars: held 90 days, no sales, nothing allocated

Orders to cash

Backorders honest, invoices only for what shipped

Shipping moves what stock allows and records the shortfall loudly, with the inbound PO date to promise or the absence of one. Billing drafts what shipped, never more.

  • check Every line priced at entry off the customer's price, their tier, or the list, and the match written on the line
  • check The backorder list splits into covered (a date to promise) and NO PO (a decision to make today)
  • check One command drafts an invoice per customer for shipped goods, GST on its own line, due off their terms
  • check Margins from stamped prices and cost snapshots: the below-cost legacy deal shows as a loss with a name

The law in the warehouse

Compliance as checks, not a binder

The rules a distributor lives under are gates and checks against the records, each citing its source.

  • check Selling below cost demands to be said out loud; unpriced products book at zero, loudly, never silently
  • check Hazardous lines carry a declared storage ceiling (HSWA Hazardous Substances Regulations 2017) and the check reads the shelf against it
  • check Credit accounts checked for signed terms of trade and the PPSR registration that makes retention of title survive a liquidation
  • check Invoices checked against taxable supply information rules, prices against the customer's own list (Fair Trading Act), adjustments against the Companies Act's demand that records explain themselves

Yours

Your database, your prices, your name on the paperwork

Plain records you own, a compliance rule book you can edit, and documents that come out with your logo on them.

  • check Import your Unleashed suppliers, customers with their tiers, products and stock on hand in one command
  • check Setting it up puts your brand and GST number on tax invoices, picking slips, purchase orders and per-customer price lists
  • check Read-only HTML dashboards of the warehouse and the money, rendered in your brand, no server
  • check Add a field, a rule or a whole command by describing it. MIT licence, no vendor to leave.

Make it yours

Design your own Unleashed replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Unleashed. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Unleashed replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Unleashed data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Wholesale for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Wholesale for Claude Code

Connected to your own database

What needs my attention right now across the business?

Needs attention (18)

HAZARDOUS STOCK OVER THE CEILING: 1 | Backordered, NO purchase order: 1 | Under the reorder point: 2 | Purchase order overdue: 1 | Past the required date: 1 | Entered, nothing shipped: 2 | No price: goods leaving for $0: 1 | Priced below cost: 1 | Shipped, not billed: 2 | Invoice overdue: 1 | ...

HAZARDOUS STOCK OVER THE CEILING

Record
CHEM-DEG-20L
Value
$5,460
Detail
84 drum of class 8 on hand, declared ceilin...

Backordered, NO purchase order

Record
PACK-CTN-A3
Customer
Te Rapa Event Centre Ltd
Days
1
Value
$780
Detail
SO-5103: 30 short, available -18, NO incomi...

Under the reorder point

Record
PACK-CTN-A3
Value
$1,400
Detail
available -18 + on order 0 vs reorder point...

Under the reorder point

Record
GLOVE-NIT-L
Value
$950
Detail
available 44 + on order 0 vs reorder point ...

Purchase order overdue

Record
PO-7418
Days
3
Detail
expected 2026-09-15, not received

Past the required date

Record
SO-5101
Customer
Cambridge Motor Lodge Ltd
Days
2
Value
$632
Detail
required 2026-09-16, status open

Entered, nothing shipped

Record
SO-5101
Customer
Cambridge Motor Lodge Ltd
Days
5
Value
$632
Detail
ordered 2026-09-13, nothing shipped

Entered, nothing shipped

Record
SO-5100
Customer
Hillcrest Superette Ltd
Days
3
Value
$804
Detail
ordered 2026-09-15, nothing shipped

No price: goods leaving for $0

Record
SO-5103
Customer
Te Rapa Event Centre Ltd
Days
1
Detail
STRAW-PAPER x 8: no price matched, line is $0

Priced below cost

Record
SO-5104
Customer
Raglan Roast Collectiv...
Value
$60 C
Detail
OFFEE-1KG x 20 at $26.00 against cost $29.00

Shipped, not billed

Record
SO-5094
Customer
Anchor Motel Group Ltd
Days
5
Value
$750
Detail
shipped, 30 units on no invoice

Shipped, not billed

Record
SO-5095
Customer
Waikato Hospitality Gr...
Days
3
Value
$1,294
Detail
shipped, 26 units on no invoice

Invoice overdue

Record
INV-3110
Customer
Waikato Hospitality Gr...
Days
30
Value
$13,800
Detail
due 2026-08-19 (1-30)

Draft never sent

Record
INV-3114
Customer
Bay Catering Supplies Ltd
Days
6
Value
$745
Detail
drafted 2026-09-12, never sent

Over the credit limit

Record
Waikato H...
Customer
Waikato Hospitality Gr...
Value
$15,094
Detail
owing $13,800 + unbilled $1,294 against a l...

Regular gone quiet

Record
Fieldays ...
Customer
Fieldays Catering Co Ltd
Days
62
Detail
last order 2026-07-18, 62 days ago

Adjustment with no reason

Record
FOIL-CATER
Days
5
Value
$124
Detail
2026-09-13: -4 roll adjusted with no reason...

Task overdue

Record
Chase the...
Customer
Waikato Hospitality Gr...
Days
3
Detail
due 2026-09-15

Ask it anything

Questions Unleashed cannot answer

Every one of these is a real question the demo answers today. Yours will be different, and that is the point.

chat_bubble Which backorders have no purchase order behind them, so every promise date I give today is fiction?
chat_bubble What is the real margin on each product after the customer deals, and which legacy price is now below cost because the cost moved and the deal never did?
chat_bubble Which customers' orders do we short most often, and is it the same five products every time?
chat_bubble How many dollars of stock have not sold in 90 days, and what would writing them off honestly look like on the record?
chat_bubble If the packaging PO lands four days late, which customers' orders slip with it?
chat_bubble What shipped in the last week that still is not invoiced, and how much cash is asleep in that gap?
chat_bubble Which credit accounts have no PPSR registration and no signed terms behind them, and what is our exposure on each if one goes under this quarter?
chat_bubble Which stock adjustments this month have no reason recorded, and what were they worth at cost?
chat_bubble Which regulars have gone quiet in the last 45 days, and what did each of them used to buy every month?
chat_bubble Is any hazardous line sitting above the quantity our location certificate actually covers?

Switching

How to switch from Unleashed

The move itself is one export, one import command, and a short stretch of re-keying the things that deliberately do not carry across, such as open orders and price deals.

  1. 1

    Export your records from Unleashed

    Export suppliers, customers, products and stock on hand as CSV, using whatever export the account allows (usually CSV or Excel, check with Unleashed if you are unsure). These four files are what the import command reads. Codes, tiers, terms, costs, sell prices and reorder points travel with them, so get these right before you move on.

  2. 2

    Load them with the import command

    Import your suppliers, customers, products and stock from your existing files. Do a test run first to see what would happen before anything is saved. Once the test run looks right, run the same import again for real to load the data.

  3. 3

    Check what the import flags

    Stock lands as counted stocktake moves, so the ledger starts explained rather than inherited. Open orders, customer price deals and sales history deliberately do not come across: open orders get re-keyed (a chunk of them turn out to be dead), and each price deal is re-entered beside today's cost so anything below cost gets caught at the door. The migration guide walks through exactly what to re-key and what to hand the warehouse on cutover weekend.

  4. 4

    Run both side by side briefly

    Keep Unleashed running alongside the new system for a short stretch while stock, prices and open orders get checked against each other. Ask for the compliance check on the imported data during this window, so anything missing a terms of trade, a PPSR record or a reason on an adjustment surfaces before Unleashed goes away.

  5. 5

    Switch off Unleashed

    Once the numbers match and the team is working from the new system without needing to check back, cancel Unleashed. There is nothing left to migrate: the data sits in your own records, not behind a subscription, so there is no export deadline hanging over the switch.

construction

Where the real effort goes

The mechanical part, export and import, is the easy half. The real work is mapping your own fields, price rules and terms onto the new system, and deciding how much sales history is worth bringing over versus starting the ledger clean. Enterprise DNA does this mapping and the cutover itself when they install and run it for you.

Not ready for a call?

Get your Unleashed switch plan by email

We will send you the step-by-step plan for moving your business off Unleashed, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Two ways to run it

Run it yourself, or have it run for you

Open source

Run it yourself

Free

  1. 1 Clone the repo
  2. 2 npm run demo, then open the folder in Claude Code
  3. 3 Type /attention
  4. 4 Import your Unleashed export and point it at your own database
Get it on GitHub

Omni by Enterprise DNA

Have Enterprise DNA install it

One setup fee, then a monthly retainer

  • check We migrate your Unleashed suppliers, customers, products, tiers and stock on hand
  • check We wire the billing run to your accounting system's import, and your barcode capture into the ledger
  • check We write the commands and the compliance rules for your products, your warehouses and your rules
  • check It runs inside Omni, our managed Command Center, with the rest of your business
Book a discovery call

Questions

Instead of Unleashed, answered

We scan barcodes at the pick face. Does this replace that? expand_more

Not the scanning, not today. The free open-source version has no warehouse app. Movements are recorded by commands, imports, or whatever capture tool you already point at the dock. Plenty of operations keep a cheap scanner workflow for the physical moment and run everything behind it here: the ledger, the backorders, the reorder run, the pricing, the billing gate. When Enterprise DNA builds your version, a phone or tablet scanning app can be added on top.

Is it really free? expand_more

Yes. MIT licence. Run it anywhere, change anything, no account with us, and no fee per user ever. The whole team points at one shared database and pays nothing per seat.

What happens to my Unleashed data? expand_more

Export suppliers, customers, products and stock on hand as CSV and run the import command. Codes, tiers, terms, costs, sell prices, reorder points and per-warehouse stock come with you, and stock lands as counted stocktake moves so the ledger starts explained. Open orders and customer price deals are deliberately re-keyed: the migration guide says exactly why, and what to walk the warehouse with on cutover weekend.

Does it send my invoices? expand_more

Not yet on its own. The free open-source version drafts one invoice per customer from shipped goods, GST on its own line, and renders it in your brand with your GST number, but you send it from your own system. When Enterprise DNA builds your version, sending invoices directly can be added.

Can the counter, the warehouse and accounts all use it at once? expand_more

Yes. Point everyone at a shared database and they run the same commands against the same ledger, with no per-seat fee. That sentence is most of the reason this project exists.

Stop paying per seat to look at your own stock

Thirty minutes with Sam. We look at what Unleashed costs you per year at your seat count and add-ons, what your team actually uses, and what the installed version would look like for you. If it is a fit, we install it. If it is not, take the free version and run it yourself.

Book a discovery call Get the free version

Wholesale for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Unleashed?

Get your version built