32 pages · Free download · No credit card

Put Claude to Work Across Your Organisation

Free 32-page field guide for ANZ business leaders. Real implementation frameworks. No fluff.

The complete Claude ecosystem explained

Claude across 8 business functions with real prompts

Rollout plan and governance framework included

Free Resource

Download the Free 32-Page Claude Guide

Practical implementation guide for ANZ teams. Free.

Contents page listing the seven parts of the guide

A note from Sam McKay, page 2 of the field guide

Part 1 of the guide, with a before and after diagram of how the work changes

A real look inside · all 32 pages

220K+

Professionals trained globally

across 50+ countries

NZ-founded

ANZ-focused content

built for the local market

32 pp

Practical field guide

frameworks you can use this week

What's inside

Four chapters. Everything you need to start and scale.

Written for the person responsible for making Claude work inside their organisation. Not a primer, not a chatbot tutorial.

🗂

The complete Claude ecosystem

Claude apps, Projects, the API, Claude Code, and the Agent SDK. What each one does and when to reach for it.

⌨

Claude Code in depth

CLAUDE.md setup, persistent memory, slash commands, subagents, hooks, and MCP server wiring. The full developer workflow.

🏢

Claude across 8 business functions

Finance, marketing, operations, legal, data, engineering, HR, and customer support. Concrete prompts and workflows for each.

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Rollout, governance, and measuring return

How to introduce Claude across a team, set guardrails, and track the time and money it saves month over month.

Peek inside

Read the opening before you download.

A note from Sam, the full contents, and the first chapter. The same pages you get in the PDF, shown here in full.

A note from Sam McKay, page 2 of the Working With Claude field guide — Page 2 · A note from Sam

"We run our own company on exactly what is in these pages. Our inbox, our CRM, our projects, our reporting. Every pattern in this booklet is one we use ourselves."

SM

Sam McKay

Founder, Enterprise DNA

Part 1, why this matters now, with a before and after diagram — Part 1 · Why this matters now

Part 1, the honest signal, the case on both sides — Part 1 · The honest signal

5 of 32 pages

You've read the opening. The rest is the playbook.

Claude across nine business functions with real prompts. The operating layer, the rollout plan, the governance checklist, and the numbers behind it. 27 more pages.

Read the full 32-page guide

Free. No credit card. Sent straight to your inbox.

"Enterprise DNA trained 220,000+ professionals in data and analytics. Now we are focused on helping ANZ teams get genuine, repeatable value from Claude. This guide is what we wish had existed when we started."

Sam McKay

Founder, Enterprise DNA · NZ-based

Free download

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32 pages. No credit card. No paywall. Just a practical guide to getting Claude working across your team.

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