Enterprise DNA

Instead of Bionic

Stop renting Bionic. Own your media planning desk.

We build your version around how your agency plans, checks and reconciles media. We map your Bionic exports, bring the agreed records across and run your version for you.

Bionic lists US$995 a month for its five-unit example, or US$11,940 over twelve months. Your quote depends on users, integrations and media spend.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

What the subscription covers

A monthly bill around every media plan

Bionic starts at US$199 per unit per month with a five-unit minimum. Its service combines planning, buying and support. Start the comparison with the parts your team uses each week.

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A minimum starting commitment

The published example is US$995 a month. Bionic sets a five-unit minimum, even when fewer people need the planning desk.

monitoring

Usage shapes the quote

Users, integrations and media spending determine the quantity. Volume discounts are available, so compare your actual agreement.

calendar_month

Campaigns and flight dates

The plan holds where each placement runs, when it runs and what it should cost. Those records become the starting point for your own version.

description

Authorizations and orders

Your team turns planned placements into documents for client and supplier review. The free base produces local drafts from the records.

query_stats

Pacing and reconciliation

Check planned costs against recorded delivery and supplier invoices. Your own version keeps the source date alongside each spend comparison.

support_agent

An operated service

Bionic includes onboarding, training and support. When we run your version, operation and support are part of the agreed managed service.

Your own media desk

Ask about the money and the next decision

Plan

Keep each flight distinct

One campaign holds the client brief, budget and currency. Each flight keeps its own dates, program and planned cost.

  • check Separate flight lines survive the import
  • check Dates must fit inside the campaign
  • check Changed plans need fresh internal approval
  • check Campaign budgets are checked without mixing currencies

Delivery

See spend with its evidence date

Compare daily delivery with an even daily plan, and see when the actuals were last refreshed.

  • check Planned cost and recorded spend side by side
  • check A visible warning for stale or missing actuals
  • check Channel totals kept within each currency
  • check Corrected daily figures retain the previous record in the history

Review

Join launch checks to claim evidence

Set the review process your agency uses. Missing evidence and expired reviews appear beside the placement that needs attention.

  • check Evidence references attached to each claim
  • check Review dates chosen by your team
  • check Internal approval blocked while required checks are open
  • check An owned evidence review process you can extend around your client brief

Reconcile

Bring supplier differences to Monday

Prepare the review from invoice differences, open checks and overdue follow-ups in the same database.

  • check Invoices compared with recorded delivery
  • check Duplicate invoice references rejected within a placement
  • check Named owners for overdue follow-ups
  • check Draft authorizations, orders and reconciliation documents in your brand

Make it yours

Design your own Bionic replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Bionic. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Bionic replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your Bionic data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real command results from fictional demo records. Ask about spend, supplier differences and launch checks, then review the evidence behind the answer.

forum

Media Planning for Claude Code

Connected to your own database

Where are we ahead of plan, and are the figures current?

Coastal Launch

Acement cu
Search launch
Rrency pl
AUD
Anned sp
AUD 9000.00
Ent ex
AUD 1700.00
Pected va
AUD 2700.00
Riance fr
AUD -1000.00
Eshness
Stale actuals

Harbour Spring

Acement cu
Morning audio
Rrency pl
NZD
Anned sp
NZD 6000.00
Ent ex
NZD 3700.00
Pected va
NZD 3300.00
Riance fr
NZD 400.00
Eshness
Current

Harbour Spring

Acement cu
Weekend display
Rrency pl
NZD
Anned sp
NZD 4500.00
Ent ex
NZD 0.00
Pected va
NZD 0.00
Riance fr
NZD 0.00
Eshness
No actuals

Ask it anything

Ten questions your media desk answers

These questions work against the records in the free version. Shape the review around your own clients, evidence and commercial rules.

chat_bubble Which placements need attention before launch?
chat_bubble Which campaigns are ahead of straight-line spend?
chat_bubble Which actuals are too old to trust?
chat_bubble Which supplier invoices differ from recorded delivery?
chat_bubble Which claims lack evidence or a current review?
chat_bubble Which commitments exceed the campaign budget?
chat_bubble Who owns each overdue supplier follow-up?
chat_bubble How is spend allocated by channel and currency?
chat_bubble Which planned costs changed, and who recorded the change?
chat_bubble What needs a decision at the Monday media meeting?

Switching

How to switch from Bionic

A move usually involves exporting planned flight records, mapping your fields, checking the imported costs, then running both systems side by side before you switch.

  1. 1

    Export your plan

    Export the Bionic Media Plan Worksheet's Data Sheet, or a CSV saved from it. The importer uses that worksheet data to bring in planned flight records, including each line identity and its original source row. If you cannot find the export option, check with Bionic about what your account allows and the exact export steps.

  2. 2

    Preview, then load

    Create the campaign you want to use, then run an import preview before loading the records. Review what the preview will bring in and check that it looks like the worksheet you exported. Once the preview is right, run the import without the preview step. This gives you a chance to catch mapping issues before they become part of the working plan.

  3. 3

    Check and reconcile

    Review the import preview and note headings or grouped packages that need explicit mapping. Then compare the imported flight count and planned net costs with the Bionic source. The import covers planned net media costs, not a full account restore. Actuals, invoices, claim evidence, signatures and permissions need separate entry or migration work, so agree what you need to bring across.

  4. 4

    Run both side by side

    Keep Bionic available while you use the new database and Claude Code alongside it for a short period. Check that planned records still match, and confirm your team can follow its working process in the new setup. Use this period to identify anything missed in the import or mapping. Do not treat the new records as complete until you have reconciled them against the source.

  5. 5

    Switch off Bionic

    Once you have checked the plan and agreed what happens to records outside the import, move your team to the new setup and stop using Bionic for the work you have moved. Finish any separate entry or migration you need for actuals, invoices, claims, approvals or permissions. Keep only the source records and access you still need under your own retention practices.

construction

Where the real effort goes

The main work is usually mapping your own worksheet headings, fields and commercial rules, then deciding which history to bring beyond planned flight records. Actuals, invoices, claims, signatures and permissions require separate entry or migration work. If you have Enterprise DNA run it, they map your Bionic exports, agree that scope with you and reconcile the imported costs.

Not ready for a call?

Get your Bionic switch plan by email

We will send you the step-by-step plan for moving your business off Bionic, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Choose who builds and runs your version

Open source

Do it yourself

Free, MIT licence

  1. 1 Clone the repo and run npm install
  2. 2 Run npm run demo and inspect the fictional media records
  3. 3 Use Claude Code, Codex, OpenCode or Cursor to run the weekly desk
  4. 4 Preview your Bionic worksheet import and reconcile flight counts and planned costs
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer

  • check Your campaign fields, commercial rules and review process
  • check Your Bionic exports mapped and checked against the source
  • check A web front end for your planners and clients where needed
  • check Your preferred technical foundation and agreed connections
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed and operated through Omni by Enterprise DNA
  • check Connected to the business systems agreed in your scope
  • check Backups, support and ongoing changes
  • check Your media desk maintained as clients and workflows change
Talk about your media desk

Questions

Instead of Bionic, answered

What will move across from Bionic? expand_more

The free version imports the campaign worksheet as planned flight records, keeping each line identity and the original source row. Different headings need an explicit mapping. Actuals, invoices, claim evidence and approvals need separate entry or migration work. We agree that scope and reconcile the imported costs with you.

Will it buy media or launch our ads? expand_more

The free base handles planning records and local document drafts. It does not book suppliers or launch ads. We scope the buying connections, client screens and approval process your own version needs before you switch.

Can we trust the spend comparison? expand_more

It compares recorded daily spend with an even daily plan and shows whether the actuals are current. It keeps currencies separate and compares net media costs. Your team checks the delivery source, fees and tax treatment before making a financial decision.

Does the evidence check approve an advertisement? expand_more

It checks that a claim has an evidence reference, a reviewer and a current review date. A person still evaluates the evidence and the advertisement. The review dates and internal approval rules belong to your business.

What does Enterprise DNA charge? expand_more

One setup fee, then a retainer for the agreed work. Sam looks at your current planning process, export and connections before defining the scope. The free version has no software licence fee; hosting and agent subscriptions have their own costs.

What would your own media desk look like?

Spend 30 minutes with Sam reviewing your Bionic bill, one campaign and the checks your team performs each week. We agree what to bring across, what to build around it and how to run it for you.

Book a 30-minute call Get the free version

Media Planning for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Bionic?

Get your version built