Enterprise DNA

Instead of Crayon

Stop renting Crayon. Own your competitive records desk.

We build your version around your research and sales reviews. We map the Crayon records you are authorised to retain, add your evidence checks and run the agreed system for you.

Crayon quotes pricing privately. Compare your actual contract with the research and reporting work your team needs to own.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The Crayon bill

Separate the records you own from the services you still need

Crayon combines competitive information with tools for turning it into sales material. Its pricing page asks for an estimate. These are distinct parts to examine in your contract.

paid

A privately scoped price

There is no public rate to multiply by your team size. Use your own quote and renewal terms for the comparison.

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Competitor information collection

Crayon tracks external changes and brings in internal signals. A database of your research is a different scope from that ongoing collection service.

description

Battlecards and other assets

The platform turns insights into material for sellers. Your own comparison points can instead carry the source, reviewer and next review date.

fact_check

The detail behind each insight

Its Insights API describes titles, summaries, dates, competitor tags and source details. Preserve that context when preparing a move.

query_stats

Competitive outcome reporting

Crayon describes win/loss analysis. Your version can keep the buyer reason alongside your own review rules and the evidence used.

hub

Delivery into other systems

Crayon connects intelligence with seller workflows. Scope the connections you use before deciding which services to retain or replace.

Your version

Evidence you can trace, reviews you can change

Evidence

Know where each statement came from

Keep the observation and its source together, then decide what is ready to use.

  • check Source links and observation dates beside your notes
  • check Named reviewers and the next evidence review
  • check Unknown reuse rights visible before a claim is approved
  • check Personal notes flagged when their retention review is due

Battlecards

Stop stale claims entering the next brief

A comparison point is usable only while its linked evidence passes the recorded checks.

  • check Draft points kept separate from approved points
  • check A claim linked to the same rival as its evidence
  • check Expired sources withhold the related point from drafts
  • check Your source register beside your internal battlecard

Deals

Connect what you know with where you compete

Prepare an open deal from its recorded context and current comparison points.

  • check Open deals with no usable comparison points highlighted
  • check Won, lost and undecided outcomes kept distinct
  • check Buyer reasons recorded without inventing revenue attribution
  • check Different currencies kept separate in every outcome summary

Weekly review

Give each research gap an owner

Bring overdue sources, unresolved claims and the next deal review into one working brief.

  • check Research tasks with an owner and a due date
  • check Evidence checks combined with open deal reviews
  • check Internal briefs and source registers in your business branding
  • check New questions across your records without a fixed reporting menu

Make it yours

Design your own Crayon replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Crayon. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Crayon replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your Crayon data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Competitive Intelligence for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Competitive Intelligence for Claude Code

Connected to your own database

Which competitor observations need checking?

Alpine Reports

Observation
Integration announcement
Review state
unreviewed

Alpine Reports

Observation
Buyer interview note
Review state
unreviewed

Harbour Metrics

Observation
Export format changed
Review state
current
Review due
2026-11-18

Harbour Metrics

Observation
Old package comparison
Review state
review overdue
Review due
2026-10-24

Ask it anything

Ten questions across your competitive records

The free version answers these from its recorded evidence and deals. The demonstrations use fictional businesses. These are examples of your own reporting, not claims that Crayon cannot produce a similar report.

chat_bubble Which live deals have no usable comparison points?
chat_bubble Which approved claims now depend on stale evidence?
chat_bubble Which observations still have unknown reuse rights?
chat_bubble Which rivals have no recorded evidence?
chat_bubble Which personal records need a retention review?
chat_bubble What reasons were recorded for losses?
chat_bubble What is the win rate excluding no-decisions?
chat_bubble Who owns overdue research?
chat_bubble Which active deals have no next review?
chat_bubble Which competitor observations are newest?

Switching

How to switch from Crayon

A move usually involves getting an authorised Crayon extract, mapping the records you want to keep, checking the import and running both systems side by side before you switch.

  1. 1

    Get an authorised extract

    Ask your administrator to obtain an authorised extract through Crayon’s Insights API. Select the competitive records and history you want to keep, including available observation titles, summaries, dates and competitor tags. Crayon does not publish an exact endpoint or CSV schema, so use the export your account allows, usually CSV or Excel, and check with Crayon on which fields are available.

  2. 2

    Prepare and test the records

    Map the extract into the prepared import format, matching its fields and competitor tags to the records you want in the new database. Decide which history to bring rather than assuming every battlecard layout will transfer. Run the import’s test run before loading anything. Review its output, make any needed changes to the mapping, then test again.

  3. 3

    Load and check the results

    After the test run looks right, load the prepared records. Check the import’s counts, source links and any missing material. Identical records are skipped, while conflicting source IDs stop the import. Imported material is unreviewed, reuse rights are unknown and a personal information review is required, so treat the records as needing review before relying on them.

  4. 4

    Run both systems side by side

    Keep Crayon running for a short period while you use the new records desk for the work it covers. Compare the records and review process you need, and note any Crayon monitoring, feeds or connected workflows that you still rely on. This replacement covers curated competitive records, not Crayon’s proprietary monitoring network or every connected service.

  5. 5

    Switch off Crayon

    Once you have checked the imported records and confirmed that the new process covers the work you intend to move, decide what Crayon services you still need. Keep or separately arrange any monitoring feeds or connected workflows you rely on. Switch off Crayon only after you have made that decision and confirmed your chosen history is in the database you own.

construction

Where the real effort goes

Most of the work is preparing the extract, mapping your fields and competitor tags, applying your review rules, and deciding how much history to bring. A prepared file can be loaded in one command, but preparation and checking are separate work. If you have Enterprise DNA install and run it, they do this mapping and preparation with you.

Not ready for a call?

Get your Crayon switch plan by email

We will send you the step-by-step plan for moving your business off Crayon, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Start with your records, then make it yours

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo and run npm install
  2. 2 Run npm test and npm run demo
  3. 3 Open it in Claude Code, Codex, OpenCode or Cursor
  4. 4 Prepare your authorised Crayon extract, check the mapping and import it into your database
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer

  • check Your comparison topics, review rules and research owners
  • check Your authorised Crayon records mapped and checked
  • check A web front end or a different stack when your team needs one
  • check Research feeds and sales connections scoped around the services you use
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a monthly retainer

  • check Installed and connected through Omni by Enterprise DNA
  • check Private access, backups and operating checks
  • check Your evidence reviews and reporting kept working
  • check Ongoing changes as your products and competitors change
Book a discovery call

Questions

Instead of Crayon, answered

Does this replace everything Crayon does? expand_more

The free version covers your curated competitive records: evidence, comparison points, research tasks and deal outcomes. Crayon also supplies ongoing monitoring and connected workflows. We scope those services around what you use, including any feed you need to retain. Start by comparing the work, not assuming that every service is the same.

What happens to the records we already have? expand_more

Crayon describes access to insights through its Insights API. Your administrator obtains an authorised extract, then the fields and competitor tags are mapped into the prepared import format. We check counts, source links and missing material with you. The free version does not promise to import an untouched response or bring every battlecard layout across. The vendor explains the available information in its <a href="https://www.crayon.co/blog/insights-api">Insights API guide</a>.

Can we trust the claims in a battlecard? expand_more

Every approved point needs linked, reviewed evidence and recorded reuse rights. When that evidence expires, the point is withheld from new briefs. A person still checks the source and the exact wording. These checks organise the evidence; they do not certify a claim or authorise publication.

How does the price compare with Crayon? expand_more

Crayon gives a tailored estimate rather than a public price. Bring your contract and the workflows you use. The free base has no licence fee from us. Customisation and operation have one setup fee, then a retainer agreed around your scope. Crayon describes its approach on its <a href="https://www.crayon.co/pricing-inquiry">pricing page</a>.

Can our team use its own reports and review process? expand_more

Yes. Your version can carry your comparison topics, owners, review intervals and internal paperwork. We can add a web front end, private team access and connections to the services you retain. Your records stay in a database you own, with drafts reviewed before anything goes outside.

Own the work behind your competitive conversations

Spend 30 minutes with Sam. Bring your Crayon contract, a battlecard and one recent competitive deal. We will map the records you need, the services worth keeping and what your own version should do.

Book a discovery call Get the free version

Competitive Intelligence for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Crayon?

Get your version built