Enterprise DNA

Crayon pricing

Crayon pricing and what it adds up to

Quoted privately, with a tailored estimate based on your scope and renewal terms.

  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The plans

What Crayon charges

Crayon quotes pricing privately rather than publishing a rate. Your bill is based on the estimate and renewal terms in your contract, so check which research and reporting work it covers.

Crayon pricing

Quoted privately

Crayon provides a tailored estimate rather than publishing plan prices.

How the bill is built

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Private quote

Crayon does not publish a rate to multiply by your team size. The price is quoted privately, so use your own estimate and renewal terms to work out what you pay.

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Information collection

Crayon tracks external changes and brings in internal signals. That ongoing collection service is a different scope from keeping a database of your own competitive research, so check which work your contract covers.

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Sales material

Crayon turns insights into material for sellers, including battlecards and other assets. Check whether the work your team needs includes creating and maintaining those materials, as well as collecting information.

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Reporting and connections

Crayon describes win/loss analysis and connections with seller workflows. Review which reporting and connections your team uses when you compare your contract with the work you still need.

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A year of Crayon

Your annual Crayon cost

Crayon's price is quoted privately, so there is no public monthly rate or verified annual figure to multiply. Your yearly total depends on the estimate and renewal terms in your contract, plus the scope you retain: competitor information collection, turning insights into seller material, win/loss analysis and connections to seller workflows. Use your own quote to calculate the annual cost.

Underneath the bill

What you are really paying for

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Ongoing information

Crayon tracks external changes and brings in internal signals. Part of what you are paying for is the ongoing collection of competitive information, not just a place to keep research your team has already gathered.

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Seller-ready material

Crayon turns insights into battlecards and other material for sellers. Your contract may cover work to make competitive information useful to your sales team, not only access to the underlying information.

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Reporting and delivery

Crayon describes win/loss analysis and connections with seller workflows. You are paying for ways to report competitive outcomes and bring intelligence into sales work, alongside the details behind each insight, such as dates, competitor tags and source information.

The owned alternative

Keep your competitive records

Enterprise DNA builds a version around how your business runs, brings across a prepared Crayon data extract and runs it for you. Your records sit in a database you own and can be worked with in plain language. The supported version has one setup fee, then a monthly retainer. If you prefer to manage it yourself, there is also a free version. Ongoing monitoring and connected services need to be scoped separately.

Competitive Intelligence for Claude Code

One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.

Get your version built

Make it yours

Design your own Crayon replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Crayon. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Crayon replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your Crayon data across and run it for you.

Questions

Crayon pricing, answered

Can you work out Crayon's yearly cost before renewal? expand_more

Crayon does not publish a rate, so there is no public yearly figure to use. Check your own estimate and renewal terms, then confirm which work is included, such as information collection, seller material, win/loss analysis and connections to seller workflows.

What should you check in a Crayon quote? expand_more

Check whether the estimate covers the competitive information collection your team uses, the seller material it needs, win/loss analysis and connections to seller workflows. Crayon quotes privately, so compare the scope in your own contract rather than assuming each part is priced separately.

Can your Crayon research move to a database you own? expand_more

Crayon describes access to insights through its Insights API. An authorised extract needs to be prepared and mapped for import. The free version does not promise to import an untouched response or bring every battlecard layout across. Enterprise DNA can bring a prepared extract into a version built around your business.

Stop paying Crayon every month

30 minutes with Sam. Bring your last Crayon bill. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.

Get your version built

Done paying for Crayon?

Get your version built