Enterprise DNA

Duolingo

Language learning app that uses AI to build lessons and tutor learners.

Revenue
Q2 2026 revenue $298.5M, up 18%
Growth
Paid subscribers 12.7M, up from 10.9M a year earlier. Daily users up 23% to 58.7M
Based in
Pittsburgh, US
Listed
Public (DUOL)
Why it is winning

AI cuts the cost of new courses, and its large free base gives it people to upsell.

The risk to watch

Subscriber growth trails daily-user growth, and part of June's growth came from a one-off campaign.

Money coming in

Who pays Duolingo, and for what.

No customers of Duolingo mapped yet.

Money going out

Who Duolingo pays to do what it does.

No suppliers of Duolingo mapped yet.

Where it sits on the map

Competitors and neighbours

Sources: sec.gov

The map updates three times a week.

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