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AI Industry Map / Data and models / Training data and experts
Data and models

Training data and experts

Companies that supply labelled, expert-written and synthetic data that labs use to train and grade models.

How big
The leaders each run at about $1B to $2B a year (Sacra estimates, before paying their experts)
Growth
Mercor went from about $760M to about $2B a year in six months (estimate).
On the map
10 companies, 5 money flows, 4 openings

Who is making money

The companies earning or raising real money in this part of AI. Suppliers are marked: they sell to the builders rather than to end users.

Mercor
Supplier

pays vetted experts to write training data

About $2B gross annualised run rate in June 2026, reported by The Information. Gross means before contractor pay, which Sacra says is 60 to 70 percent of it

Open profile
Scale AI
Supplier

data labelling

Meta paid $14.3B for 49%

Open profile
Surge AI
Supplier

high-end human data, self-funded

About $1.2B in 2024 (Sacra estimate)

Open profile
Appen
APX Supplier

Listed data company that collects and labels AI training data, with a fast-growing China business.

Group revenue A$119.9M in the half year to June 2026 (ASX filing)

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Handshake
Supplier

student network turned expert supplier

About $1.1B annualised gross revenue in April 2026 (Sacra estimate). Net revenue about $450M after contractor pay

Open profile
Invisible Technologies
Supplier

Runs human feedback and training data operations for frontier labs and large enterprises.

$134M in 2024, company figure reported by Sacra

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Labelbox
Supplier

Sells data labelling software and a data service for building AI training sets.

About $50M in 2024 (Latka estimate)

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micro1
Supplier

Supplies vetted domain experts, such as PhDs and senior engineers, to AI labs for training data.

More than $100M annual recurring revenue by December 2025 (TechCrunch). Sacra estimates about $500M annualised in August 2026 (estimate)

Open profile
Snorkel AI
Supplier

Builds finished training datasets and simulated environments for AI labs, enterprises and the US government.

Annualised run rate above $350M, company figure in September 2026. Implicator reports $375M

Open profile
Turing
Supplier

Supplies coding and engineering experts who train, test and check AI models for labs.

About $300M annual recurring revenue at its March 2025 round (TechCrunch)

Open profile

Where the money flows

AI labs pay data companies, who pay a large pool of contract experts and keep a margin.

The openings

Gaps still open in this area, from ones a small business could take to ones only giants can play.

  • Small business Expert data for local or regulated fields (NZ law, accounting, health) sold to labs or companies fine-tuning
  • Small business Writing and checking the test sets used to grade models
  • Startup money An expert marketplace for one industry
  • Giants only Synthetic data at frontier scale
The sceptic's view

Revenue is counted before paying the experts, a few labs are almost all the customers, and Scale lost big clients within weeks of the Meta deal.

Sources: sacra.com, sacra.com, runtimewire.com

The map updates three times a week.

241 companies across 25 areas, 62 money flows and 89 openings so far. New research lands every Tuesday, Thursday and Saturday.

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