Enterprise DNA
24-page field guide · Free · No credit card

Build Your Own AI Operating Layer

A practical field guide for owner-led businesses. Automate the work around the work, with a person on the gate.

Why your disconnected tools become one operating layer
The six systems we install first, and twelve jobs to automate
How to roll it out, govern it, and measure the return
Working With Claude field guide cover

Free Resource

Download the Free AI Operating Layer Guide

A practical field guide for owner-led businesses. Free.

No spam. Unsubscribe any time.

Contents page listing the fourteen sections of the guide A note from Sam McKay, page 2 of the field guide Part 1 of the guide, why your business needs an operating layer
A real look inside · all 24 pages

220K+

Professionals trained globally

across 50+ countries

We run it

on this same layer

our own operating manual

24 pp

Practical field guide

systems you can install this quarter

What's inside

The model, the starter pack, and how to install it.

Written for the owner who is also the operator. Not a primer, not a chatbot tutorial. The system that runs the business alongside your team.

01

🔄

The shift, and why tools collapse

Software is moving from human-operated to AI-operated. Your CRM, projects, email, and reporting stop being separate products and become one operational brain.

02

🧱

The five layers you need

Bring it in, tidy it up, make sense of it, act on it, and report. The operating-layer model in plain English, and what we help you build.

03

🚀

The starter pack

Six working systems we install first, and twelve concrete jobs your team should not still be doing by hand.

04

🧭

Adopting it well

What it looks like in your industry, how we install it, the subscriptions you can drop, and how to measure the return.

Peek inside

Read the opening before you download.

A note from Sam, the full contents, and the first chapter. The same pages you get in the PDF, shown here in full.

A note from Sam McKay, page 2 of the AI Operating Layer field guide
Page 2 · A note from Sam

"The goal is not to admire AI from the outside. The goal is to put useful AI into the operating rhythm of the business. We run our entire company on exactly this."

SM

Sam McKay

Founder, Enterprise DNA

The AI Operating Layer field guide cover
The cover
Contents page listing the fourteen sections of the guide
Full contents · 14 sections
Part 1, why your business needs an operating layer
Part 1 · Why this matters now
Part 1, what you need to be doing now
Part 1 · What to do now

5 of 24 pages

You've read the opening. The rest is the build manual.

Nine industries, six starter systems, twelve automations, the subscriptions you can drop, the rollout plan, and the governance. 19 more pages.

Read the full 24-page guide

Free. No credit card. Sent straight to your inbox.

"Enterprise DNA serves customers across three continents with a small team, because the work around the work runs on this same operating layer, with us holding the gate. This guide is the operating manual we run ourselves."
SM

Sam McKay

Founder, Enterprise DNA · NZ-based

Free download

Ready to build it?

24 pages. No credit card. No paywall. The practical guide to putting an AI operating layer to work in your business.

Working With Claude field guide cover

No spam. Unsubscribe any time.

Want us to build it with you? Book a free 30-minute audit