Enterprise DNA

Instead of AutoPlay

Stop renting AutoPlay. Own your sales floor.

We build your version around your yards, your salespeople and the way you hand out leads, bring your AutoPlay leads and your stock list across, and run it for you. Your team keeps answering enquiries the way it does now, with every lead and every follow-up in a database you own.

AutoPlay publishes no price. Its own sales FAQ says pricing is shaped around your yard's setup, your lead sources and your team size, and its Lead API carries extra charges, so the bill grows as the floor does.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

What the subscription covers

You pay for screens over your own enquiries

AutoPlay quotes each dealer privately. Here is what its own help pages say the quote is built from, and which parts are really the front end.

groups

A quote sized by your team

AutoPlay's sales FAQ says the price is shaped around your team size. Every salesperson you add is part of the number.

hub

Lead sources on the quote

The same FAQ names your lead sources as part of the price. A new portal or campaign is a new conversation about the bill.

api

A Lead API with charges

Its help centre says leads can be pushed in through the Lead API, and that charges apply. Getting your own enquiries in costs extra.

view_kanban

A pipeline over a list

Stages, allocation and follow-up reminders are a screen over one record per enquiry: a person, a car, a salesperson, a date.

directions_car

Test drives and appraisals

A test drive is a car, a driver and a licence number. An appraisal is a car, an offer and an expiry date. The forms are the front end.

phone_iphone

An app on the yard

The iOS and web apps let salespeople enter leads by hand. Useful, and the part of the bill that is most clearly the screen.

Your own sales floor

Start with what the sales manager asks every morning

Speed

Nobody waits for a call back

Every enquiry timed from the moment it arrives to the first call, text or email from a person.

  • check Who is waiting right now, how long, and who has them
  • check Leads sitting with a salesperson who is on leave, found the minute they arrive
  • check Share answered inside your target, by salesperson and by lead source
  • check Median and slowest answer, so one slow yard cannot hide in an average

Allocation

The next lead goes to the right person

Allocation by yard and by load, with leave and caps, and repeat enquiries kept with the salesperson who already knows the customer.

  • check The free salesperson at that yard with the fewest open leads gets it
  • check Someone on leave is skipped automatically
  • check A customer who enquires twice is one lead, not two salespeople ringing them
  • check A customer who came back while their lead had gone quiet goes to the top of the call list

Follow-up

Every promise kept

Next steps with dates, no-shows chased the same day, and quiet leads found before they buy elsewhere.

  • check Overdue follow-ups by salesperson, with what was promised
  • check No-shows nobody has been back in touch with
  • check Appointments with no outcome recorded
  • check First replies and follow-ups drafted from the lead's own history for a person to send

Gates

The paperwork right before the car moves

The checks that protect the dealer, applied at the moment the work happens.

  • check No test drive without a current licence sighted and recorded for that drive
  • check No trade-in on a deal without a PPSR search, and money owing added to the payout
  • check No car sold for NZ$10,000 or more in cash, deposit and balance counted together
  • check Marketing only to people who said yes, and unsubscribes actioned inside five working days

Make it yours

Design your own AutoPlay replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from AutoPlay. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your AutoPlay replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your AutoPlay data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from fictional demo records for a dealer with yards in Hamilton and Tauranga. Your sales manager asks the question and checks the records behind the answer.

forum

Dealer Sales Leads for Claude Code

Connected to your own database

Who is still waiting for a call back, and how fast does each salesperson answer?

Waiting for a first answer now (target 15 min)

L-1027

Customer
Ari Ngata
From
Facebook Marketplace
Yard
HAM
With
NOBODY
Waiting
3 h LATE

L-1026

Customer
Lucy Walker
From
Our website
Yard
TGA
With
Mele Tupou
Waiting
50 min LATE

L-1028

Customer
Chloe Evans
From
Brand website referrals
Yard
HAM
With
Josh Turner (AWAY)
Waiting
20 min LATE

L-1025

Customer
Henry Scott
From
Trade Me Motors
Yard
HAM
With
Ben Carter
Waiting
6 min

Speed to first answer, last 30 days, by salesperson

-

Name
not assigned
Leads
1
In 15 min
0 (0%)

S02

Name
Ben Carter
Leads
6
In 15 min
4 (67%)
Median
9 min
Slowest
22 min

S03

Name
Priya Nair
Leads
4
In 15 min
4 (100%)
Median
5 min
Slowest
8 min

S04

Name
Josh Turner
Leads
1
In 15 min
0 (0%)

S05

Name
Mele Tupou
Leads
3
In 15 min
0 (0%)
Median
1 h 08
Slowest
1 h 35

Ask it anything

Questions answered from your sales records

Real questions the free version answers today on its demo data. They are not a claim that AutoPlay cannot produce a custom report.

chat_bubble Who is waiting for a first answer right now, and who has them?
chat_bubble What share of each salesperson's leads were answered inside fifteen minutes this month?
chat_bubble Which customers enquired again while their lead had gone quiet?
chat_bubble Which no-shows has nobody been back in touch with?
chat_bubble What did each lead source turn into, from enquiry to appointment, test drive and sale?
chat_bubble Which cars get enquiries but no test drives, and which get no enquiries at all?
chat_bubble Which trade-in offers expire this week on leads that are still open?
chat_bubble Which test drives went out with no licence on record?
chat_bubble Which deals have finance applied with no signed credit authority, or a trade-in with no PPSR search?
chat_bubble Who may we send the new arrivals email to, and who must we leave off?

Switching

How to switch from AutoPlay

A move like this involves getting the records you can export, checking the field mapping, and confirming active leads before your team stops using AutoPlay.

  1. 1

    Get your records out

    Ask AutoPlay support for an export of your leads and their status. AutoPlay does not publish an export layout, so first confirm what your account can provide. Export what the account allows, usually CSV or Excel, and check with AutoPlay. Get your stock list separately from your dealer management system. Stock, workshop and accounts remain there.

  2. 2

    Run a test import

    Load the lead records and the DMS stock list into the new system using the import. Start with its test run rather than committing the records. The import accepts common column names and shows what it can place, so you can review the result before loading the data. Importing twice does not create duplicate leads.

  3. 3

    Review flagged records

    Go through every row the test run says it cannot place, and check the column matching against the records you expect to bring across. Decide what needs remapping and what you do not need to carry over. Pay particular attention to lead status and any fields or rules your team relies on. Matching the columns is part of the work Enterprise DNA handles on the paid paths.

  4. 4

    Run both side by side

    Keep AutoPlay available while your team uses the new system for a short period. Enter and follow new enquiries in the new system, then compare active leads, ownership and status with AutoPlay. Use any differences to catch missed records or a mapping issue before you make the new system the place your team works from.

  5. 5

    Switch off AutoPlay

    Once the active leads and their status have been checked and your team is working from the new system, switch off AutoPlay for this sales lead process. Keep your dealer management system in place for stock, workshop and accounts. The new system is the sales floor beside the DMS, not a replacement for it.

construction

Where the real effort goes

The import itself is usually not the main task. The work is matching AutoPlay's export columns to the new records, sorting out your own fields and rules, and deciding how much history to bring across. AutoPlay does not publish an export layout, so what you can bring depends on the export your account can provide. Enterprise DNA handles the mapping and import work when you have them install and run it.

Not ready for a call?

Get your AutoPlay switch plan by email

We will send you the step-by-step plan for moving your business off AutoPlay, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to make it yours

Start with the free version or have your version built

Open source

Do it yourself

Free code

  1. 1 Clone the repo and run npm install, npm test and npm run demo.
  2. 2 Open it in Claude Code, Codex, OpenCode or Cursor.
  3. 3 Add your yards, salespeople and lead sources by asking for them.
  4. 4 Export leads and your stock list to CSV and run each import with --dry-run first.
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer

  • check Your yards, your allocation rules, your answer target and your stages
  • check Your AutoPlay leads and your stock list brought across and checked against a fortnight of both
  • check Portal and website enquiries landing on their own, and a phone screen for the yard if your team wants one
  • check Your own offer letters and test drive record with your name on them
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed and operated through Omni by Enterprise DNA
  • check Access for the sales manager, the salespeople and the business manager
  • check Backups, restore checks and updates looked after
  • check The Monday sales meeting and the morning call list prepared for you to approve
Book a call with Sam

Questions

Instead of AutoPlay, answered

Our leads arrive from Trade Me Motors, our website and the brand site. How do they get in? expand_more

In the free version a person, or Claude reading the notification email, enters each enquiry in a sentence and it is allocated straight away. If you want portal and website enquiries landing on their own, we connect them when we build your version, without a per-lead charge for reaching your own enquiries.

How do our leads come across from AutoPlay? expand_more

AutoPlay does not publish an export layout, so ask its support for an export of your leads and their status, and take your stock list from your dealer management system. Each comes in with a test run first, and running it twice does not double anything. Matching the columns is part of what we do on the paid paths.

What stops a salesperson skipping the licence or the PPSR check? expand_more

The system refuses. A test drive does not start without a current licence entered for that drive, a trade-in does not go on a deal without a PPSR search, and a deal does not go through with NZ$10,000 or more in cash. Every gate names the rule behind it, and the compliance check finds anything that got past one by other means.

Does it replace our dealer management system? expand_more

No. Stock, the workshop and the accounts stay in your dealer management system. This is the sales floor in front of it: enquiries, follow-up, test drives, trade-in offers and written deals. A copy of the stock list lets each lead name the car it is about.

What do we pay Enterprise DNA? expand_more

The code is free. A version built and run for your dealership has one setup fee, then a retainer. It does not grow with your team or your lead sources. Sam looks at your AutoPlay quote, your yards and how your leads arrive before agreeing the scope.

Own the records behind your next sale

Take 30 minutes with Sam to go through your AutoPlay quote, how an enquiry moves from the portal to the first call to the test drive, and how you hand out leads. We map your yards and agree what your version needs before you change anything.

Book a 30-minute call with Sam Get the free version

Dealer Sales Leads for Claude Code is free and open source, published by Enterprise DNA.

Done paying for AutoPlay?

Get your version built