AutoPlay pricing

AutoPlay pricing and what it adds up to

Quoted privately, shaped by yard setup, lead sources and team size, with extra Lead API charges.

check_circleYour data in a database you own
check_circleOpen source, no lock-in
check_circleBuilt and run by Enterprise DNA

The plans

What AutoPlay charges

AutoPlay publishes no price and quotes each dealer privately. Its quote is shaped by your yard's setup, lead sources and team size, with extra charges for the Lead API.

Private dealer quote

Quoted privately

The quote is shaped by your yard's setup, lead sources and team size.

How the bill is built

group

Team size

AutoPlay says your team size shapes the quote. The more salespeople you have, the more it can affect the bill, though AutoPlay does not publish a per-person rate.

extension

Lead sources

Your lead sources are part of the quote too. Adding or changing the sources that bring enquiries into your dealership can affect what you pay.

build

Lead API charges

AutoPlay's help information says charges apply when leads are added through the Lead API. If you use it to bring enquiries into the sales pipeline, include those charges in your costs.

autorenew

Screens over enquiries

AutoPlay gives your team a pipeline for enquiries, allocation and follow-up, along with forms for test drives and appraisals. These are screens for working with your sales records, rather than a separate public-priced plan.

calendar_month

A year of AutoPlay

Your annual AutoPlay bill

AutoPlay publishes no annual price, so there is no public yearly figure to calculate. The quote is shaped by your yard's setup, lead sources and team size. Your total can also include charges for using the Lead API to add leads to the sales pipeline. Ask AutoPlay for a quote based on the way your dealership operates.

Underneath the bill

What you are really paying for

dashboard

A quote shaped by your team

AutoPlay says team size affects the price. Your bill is shaped around the people using the sales pipeline, rather than a public price that is the same for every dealer.

lock

Your lead sources

AutoPlay includes lead sources when shaping its quote. The sources your dealership uses to bring in enquiries affect the bill, and adding leads through the Lead API carries extra charges.

history

Screens for sales work

The pipeline, allocation and follow-up screens give your team a way to work with enquiries. AutoPlay also provides forms for test drives and appraisals, with an app for salespeople to enter leads by hand.

The owned alternative

Own your dealer sales system

Dealer Sales Leads is Enterprise DNA's owned alternative to AutoPlay. Enterprise DNA builds a version around how your dealership runs, brings your AutoPlay data across and runs it for you. You pay one setup fee, then a monthly retainer, with no per-seat plans. There is also a free version you can run yourself. The records sit in a database you own.

Dealer Sales Leads for Claude Code

One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.

Get your version built

Make it yours

Design your own AutoPlay replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from AutoPlay. Try it here, and we build the real one.

1. Your business name

2. What it runs

3. Make it fit

4. Your colour

Your business · your AutoPlay replacement Your version

YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your AutoPlay data across and run it for you.

Questions

AutoPlay pricing, answered

What determines the price AutoPlay quotes a dealer? expand_more

AutoPlay says its quote is shaped by your yard's setup, lead sources and team size. It does not publish a standard price, so you need a quote based on your dealership. The Lead API also carries extra charges when used to add leads to the sales pipeline.

Does AutoPlay charge for each salesperson or lead source? expand_more

AutoPlay says team size and lead sources shape the quote, but it does not publish per-person or per-source rates. That means you cannot calculate those parts from a public price list. Lead API use carries extra charges according to AutoPlay's help information.

How much should I budget for AutoPlay each year? expand_more

There is no public annual figure to use for a yearly calculation because AutoPlay publishes no price. Ask for a quote based on your yard's setup, lead sources and team size. Add any Lead API charges that apply to your use.

Stop paying AutoPlay every month

30 minutes with Sam. Bring your last AutoPlay bill. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.

Get your version built

Done paying for AutoPlay?

Get your version built