HockeyStack alternatives
HockeyStack alternatives for NZ and Australian businesses
HockeyStack: $1,250 a month, or $15,000 across twelve monthly payments
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The options
What people compare HockeyStack with
HockeyStack Self-Serve lists $1,250 a month, but does not name the dollar currency. If you want your records in a database you own and attribution shaped around your business, an alternative may fit better.
Yours to own
Marketing Attribution for Claude Code
The open-source marketing attribution system that is just a database and Claude Code. Built around your business, with your HockeyStack data brought across.
See how it worksHow to choose
How to choose a HockeyStack alternative
- 1
What your bill pays for
The Self-Serve plan lists $1,250 per month for up to five team members and 20,000 tracked users per month. Attribution, lift and buyer journey reporting are included. Check your bill and required connections so you know which parts of the service you need to replace.
- 2
Where your records stay
Check whether you can export the records you need and keep them in a database you own. HockeyStack publishes Stage Data export columns, but access to Data Warehouse needs checking. Export access and the fields in your records affect what can be brought across and reconciled.
- 3
Fit with your own rules
Consider whether the attribution rules and fields reflect how your business reviews marketing. Your version can use explicit first-touch, last-touch and equal-share credit rules, keep currencies separate, and include your own business fields and review questions.
- 4
What switching involves
Supported Stage Data and Spend Data exports can be brought across through HockeyStack Data Syncs, once you confirm export access. Touchpoint names may vary, so they need mapping. Deal amounts need a separate reconciliation because event history is not a complete outcome ledger.
The option that fits
Own an attribution setup shaped around your business
Enterprise DNA builds your own marketing attribution version around your business rules, fields and review work. Your records sit in a database you own, without a per-seat plan. Enterprise DNA brings supported HockeyStack exports across, maps and validates them, then can run the ongoing operation. You pay one setup fee, then a monthly retainer. If you prefer to do it yourself, a free version is available.
- check Keep your records in a database you own
- check Set fields and credit rules around your business
- check Choose a free self-run version or managed operation
Make it yours
Design your own HockeyStack replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from HockeyStack. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your HockeyStack data across and run it for you.
Questions
HockeyStack alternatives, answered
How much does HockeyStack cost for a small team? expand_more
HockeyStack Self-Serve lists $1,250 per month, with no annual commitment. It includes up to five team members and 20,000 tracked users per month, along with attribution, lift and buyer journey reporting. The pricing page does not name the dollar currency, so check your own quote or bill.
Can you move our HockeyStack records into an owned system? expand_more
Supported Stage Data and Spend Data exports can be brought across through HockeyStack Data Syncs. Confirm that you can access the exports first. Touchpoint names may vary by account and need mapping. Deal amounts also need a separate reconciliation, since event history is not a complete outcome ledger.
Will the new attribution totals match our HockeyStack reports? expand_more
The totals depend on the credit rules you choose. The free version calculates first-touch, last-touch and equal-share credit using explicit dates and eligibility checks. It keeps currencies separate and shows deals without eligible evidence. Credit allocation does not prove a campaign caused a sale, and different rules can produce different channel totals.
Can we run the alternative ourselves? expand_more
Yes. The free version is available for you to run yourself, starting from prepared exports and producing private review snapshots. Enterprise DNA can also customise your version or run it for you. Managed work starts with one setup fee, then a monthly retainer.
Done comparing? Own the one that fits.
30 minutes with Sam. Bring what HockeyStack costs you a year and how you run. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.
Get your version builtDone paying for HockeyStack?
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