HockeyStack pricing
HockeyStack pricing and what it adds up to
$1,250 a month, or $15,000 across twelve monthly payments
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The plans
What HockeyStack charges
HockeyStack Self-Serve lists $1,250 a month, with no annual commitment. The bill is a recurring platform payment, and the plan includes up to five team members and 20,000 tracked users per month.
Self-Serve
$1,250 a month
Includes up to five team members, 20,000 tracked users per month, attribution and lift reporting, and buyer journey views.
How the bill is built
Monthly platform rate
Self-Serve is listed at $1,250 per month without an annual commitment. Twelve monthly payments total $15,000 at that rate, a list-price calculation rather than a customer invoice.
Team size
The plan includes access for up to five people. If you need a larger team, HockeyStack directs you to discuss another plan rather than listing a higher seat price.
Tracked-user allowance
Self-Serve includes up to 20,000 tracked users per month. The pricing page describes this as an included limit, not a separate line-item charge, and does not list a different rate for higher volumes.
Reporting and support
Attribution reporting, lift reporting and buyer journey views are included. The vendor describes ticket-based support and setup owned by your team, rather than listing separate charges for those capabilities.
A year of HockeyStack
Twelve payments add up to $15,000
At the listed Self-Serve rate, twelve monthly payments add up to $15,000 a year. This is a calculation from $1,250 per month, not a verified New Zealand or Australian customer invoice. HockeyStack's pricing page does not name the dollar currency. The page also lists limits of five team members and 20,000 tracked users per month.
Underneath the bill
What you are really paying for
Platform access
You are paying a recurring monthly platform rate for Self-Serve access, with no annual commitment. The page gives one plan price rather than separate prices for each reporting capability.
Attribution and journey reports
The plan includes attribution and lift reporting, plus views that join buyer activity into journeys. These are included capabilities, not separately priced modules on the Self-Serve page.
Self-serve operation
HockeyStack describes setup as your team's responsibility and support as ticket-based. The listed plan price includes this self-serve approach, rather than a separately priced setup or support service.
The owned alternative
Keep your records in a database you own
Enterprise DNA builds your version of Marketing Attribution around how your business runs, brings supported HockeyStack data across and operates it for you. The work starts with one setup fee, then a monthly retainer. Your records sit in a database you own and you can review them with plain-language questions. If you prefer to manage it yourself, there is a free version to run.
Marketing Attribution for Claude Code
One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.
Make it yours
Design your own HockeyStack replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from HockeyStack. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your HockeyStack data across and run it for you.
Questions
HockeyStack pricing, answered
Is the $1,250 price in New Zealand or Australian dollars? expand_more
HockeyStack lists Self-Serve at $1,250 per month, but its pricing page does not name the dollar currency. The figure is not a verified New Zealand or Australian customer invoice. Check your own quote and bill to confirm which currency applies to you.
What is included in HockeyStack Self-Serve? expand_more
The plan lists access for up to five team members and up to 20,000 tracked users per month. It also includes attribution reporting, lift reporting and buyer journey views. HockeyStack describes setup as owned by your team and support as ticket-based.
How much is twelve months of HockeyStack Self-Serve? expand_more
Twelve monthly payments at the listed rate of $1,250 add up to $15,000. HockeyStack says the Self-Serve plan has no annual commitment, so this is the total of twelve payments at the listed monthly rate, not a quoted annual invoice.
Stop paying HockeyStack every month
30 minutes with Sam. Bring your last HockeyStack bill. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.
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