Instead of ICRM BrokerCRM
Outgrow ICRM BrokerCRM. Own your client and renewal records.
Enterprise DNA builds a broking system shaped around how your practice follows up renewals and services claims, maps your ICRM records into it, and keeps it running for you. One system holds the clients, the policies and the follow-up.
ICRM Systems does not publish a price for BrokerCRM or the rest of its suite. The website offers a demo and a free trial; the figure comes from a conversation with them. Checked 24 October 2026.
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
What you are paying for
A private quote for a CRM that lives inside a wider suite
ICRM sells BrokerCRM next to BrokerBI, BrokerFinance and BrokerBot, all built on Microsoft products. The client records and renewal dates in it are your practice's own work. A good part of what you pay for is the layer that sits on top of them.
No number until you ask
Neither icrm.au nor its solutions page shows a price for BrokerCRM. You book a demo or a trial and learn the cost from ICRM afterwards.
Dashboards sold as a separate product
Benchmarking, revenue forecasts, debtors and renewal reporting are BrokerBI, a different product from the CRM that holds the clients.
Commission tracking in another product again
Commission payments, tracking and reconciliation are BrokerFinance. The renewal list and the money it earns live in two places.
Pre-renewal collection as an extra
Gathering updated risk details from clients before renewal is BrokerBot, a fourth product placed on your website.
Tied to your Microsoft setup
ICRM says the suite integrates with your Microsoft 365 tenant apps and works through Outlook, Teams and SharePoint. Changing how you run Microsoft can change how you run the CRM.
No stated way out
The ICRM pages talk about moving your existing data in. They say nothing about taking your clients and policies out again.
What you get instead
One broking record that answers questions
Clients
Each client and every cover they hold
A client carries its policies and their sections underneath it, so a business with property, liability and motor reads as one relationship, not three rows.
- check Who has been on cover longest without a conversation recorded, ranked by premium
- check Every policy a client holds, with insurer, sum insured and premium side by side
- check Which broker looks after which clients, and what changes hands if one leaves
- check Endorsements kept with the date each one took effect
Renewals
Follow-up driven by stage, not by a reminder
Renewals move through stages, from not started to in market. The Monday list starts with what has slipped.
- check Bands at sixty, thirty and fourteen days, with premium at risk in each
- check Renewals waiting on an underwriter past the date terms were promised
- check Anything past expiry and still showing as in force, at the top
- check Which insurer takes longest to come back with terms, by class of business
Claims and compliance
A file a reviewer can follow
Claim events and advice records are stored as fields, and a check lists every file that falls short of the rules your practice works under.
- check Open claims sorted by how long since the client last heard from you
- check Placements in the past year with no advice record written
- check Each rule names its clause in the Insurance Brokers Code of Practice, and in New Zealand the Financial Markets Conduct Act
- check Claim updates drafted from the record for a broker to check and send
Brokerage
The money beside the book
Brokerage sits in the same records as the policies that earn it, so the renewal list and the income report never disagree.
- check Brokerage earned by month and by insurer
- check Brokerage booked and never received, by age
- check Branded schedules and summaries in your own colours
- check A new field, stage or report added by describing it in plain English
Make it yours
Design your own ICRM BrokerCRM replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from ICRM BrokerCRM. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your ICRM BrokerCRM data across and run it for you.
Switching
How to switch from ICRM BrokerCRM
A move involves requesting spreadsheet exports from ICRM, mapping their columns, checking a test import, then running both systems side by side before you stop using ICRM.
- 1
Request your export
Before your ICRM term ends, ask ICRM in writing for a full export of your clients, policies, contacts and renewals. ICRM's pages describe moving data in, not out, so check with them about what your account allows and how to receive it. Ask for CSV or Excel files. Ask about any additional history you want to bring across.
- 2
Test and review the import
Have the export columns mapped to the fields in Broking for Claude Code. ICRM's columns may not match the import format, so check the mapping before loading records. Run the test import first. It shows every row that would come across, so review the rows or issues it flags and resolve anything you do not want carried forward.
- 3
Load the agreed records
After reviewing the test, load the agreed clients, policies, contacts and renewals into Broking for Claude Code. Keep the scope clear, including which history you are bringing across. Check that the records are present in the new database before relying on it for live work. If something does not map as expected, resolve it before treating the new records as complete.
- 4
Run both systems together
For a short period, keep ICRM available while you use Broking for Claude Code for live client and renewal work. Compare the records you rely on, especially upcoming renewals, and check that new activity is being recorded in the right place. This overlap gives you a chance to catch gaps in the imported data or the way your team handles the work.
- 5
Switch off ICRM
Once you have checked the imported records and completed the overlap, make Broking for Claude Code the place your team uses for client and renewal records. Stop entering new activity in ICRM, then arrange the end of your ICRM service directly with ICRM. Keep any other systems you still rely on for work outside the client and renewal record.
Where the real effort goes
The main work is usually mapping your own fields and rules, then deciding which history to bring across. ICRM's columns will need mapping to the import format, and not every record needs to be moved. If you have Enterprise DNA run the migration, they handle the mapping and test the records before anything is saved.
Not ready for a call?
Get your ICRM BrokerCRM switch plan by email
We will send you the step-by-step plan for moving your business off ICRM BrokerCRM, what the move really involves, and how we would do it for you.
Sent. Check your inbox.
Your ICRM BrokerCRM switch plan is on its way.
Rather talk it through? Book a call arrow_forwardThree ways to own it
Run the free version, have it shaped to you, or have it run for you
Open source
Do it yourself
Free, open source
- 1 Clone the repo from GitHub and run npm install
- 2 Run npm run demo and open the folder in Claude Code, Codex, OpenCode or Cursor
- 3 Type /renewals-due to see the demo brokerage's next fortnight
- 4 Ask Claude Code to map your ICRM export to the import format, then dry-run it
Built around your business
We customise it
A scoped setup fee
- check Your classes of business, renewal stages and follow-up rules
- check Your ICRM clients, policies and contacts mapped across and checked
- check Compliance checks written against your own licence
- check A web or phone screen for your brokers if the work needs one
Omni by Enterprise DNA
We run it for you
One setup fee, then a retainer
- check Installed with access and backups for your team
- check Connected to your mail and the accounting system that holds client money
- check Renewals, claims and compliance reviewed every week
- check Run inside Omni by Enterprise DNA, with a named person keeping it working
Questions
Instead of ICRM BrokerCRM, answered
What does ICRM BrokerCRM cost? expand_more
ICRM Systems does not publish a price for BrokerCRM, BrokerBI, BrokerFinance or BrokerBot. Their site offers a demo and a free trial, and the price comes from them. Bring your current invoice to the call and we will work out your yearly total together.
We already work in Outlook and Teams. Do we lose that? expand_more
No. Your email, calendar and documents stay in Microsoft. What moves is the client and renewal record. Enterprise DNA connects your version to your mailbox so a renewal conversation lands against the right client, the way your brokers are used to.
How do we get our records out of ICRM? expand_more
ICRM's pages describe moving data in, not out, so ask them in writing for a full export of clients, policies, contacts and renewals as spreadsheet files before your term ends. Their columns may not match the free version's import format, so the records are mapped on the way in. Enterprise DNA does that mapping, and a test run shows every row that would come across before anything is saved.
We use BrokerFinance for commissions. What happens to it? expand_more
The free version tracks the brokerage each policy earns, but it never holds client money, pays commissions or reconciles a trust account. If you rely on BrokerFinance for that, it can stay running, or the work moves to your accounting system, with your auditor's agreement. We scope that first.
Is this only for a small practice? expand_more
No. A sole broker and a network member office need the same records: clients, policies, staged renewals, claims and advice files. The bigger the practice, the more it is worth owning them, because every report and rule changes when you ask, not when a vendor schedules it.
Bring your ICRM invoice to a 30-minute call
30 minutes with Sam. We look at which ICRM products you pay for, what your brokers actually open each week, and what your own version would look like. If it fits, we build it and run it. If staying with ICRM is the better call, we say so.
Broking for Claude Code is free and open source, published by Enterprise DNA.
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