Enterprise DNA

Instead of MadKudu

Stop renting your MadKudu workflow. Own your qualification rules.

We build your version around the enquiries and activity you already record. We bring your MadKudu contact history across and run it for you.

MadKudu is now part of HG Insights. No standalone price is published. Bring your renewal quote.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

What the subscription covers

Separate the qualification job from the wider platform

MadKudu combines fit and engagement scoring. Decide which parts you need before replacing the workflow. The free version uses explicit rules over your own records.

paid

A privately quoted service

There is no current standalone price on the former MadKudu pricing page. Compare your actual agreement with the work your team uses.

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Customer fit scoring

The vendor evaluates contact or company fit. Your version gives points to the business characteristics your team has chosen.

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Engagement scoring

The vendor also scores behavioural activity. Your version counts the observations you supply inside a review window you control.

grade

A combined lead grade

MadKudu combines fit and engagement into a lead grade. Your version keeps both components visible alongside the final qualification.

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Scored contact lists

HG documents downloadable customer-fit results. Preserve that history and start a separate record of your own decisions.

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Scores delivered into your sales system

HG documents score delivery to connected systems. We scope the connections your version needs as part of the custom build.

Your qualification desk

The evidence and the decision stay together

Fit

Define a good enquiry in your own terms

Your policy names the business characteristics that matter and how many points each earns.

  • check Industry, country and employee range
  • check Separate fit and activity scores
  • check A named policy version for each assessment
  • check Your local purpose evidence alongside the score

Activity

Stop yesterday’s interest driving today’s list

Recent observations count within your chosen window. Older observations stay in the record with no points.

  • check Demonstration requests and trial starts
  • check Pricing visits, active days and meetings
  • check A unique source reference for each observation
  • check A review of activity that has aged out

Review

A high score still needs usable evidence

The handover checks the current record before anyone is prioritised.

  • check Suppressed and closed enquiries stay out
  • check Missing purpose or owner creates a hold
  • check Accuracy and retention reviews stay visible
  • check Changed records require a fresh assessment

Ownership

Keep the reason when the rules change

Inspect imported vendor history and local decisions without treating their numeric scales as interchangeable.

  • check Original import rows and batch counts
  • check Saved inputs and reasons for every local score
  • check An internal handover and branded decision records
  • check Recorded outcomes and policy changes in one review

Make it yours

Design your own MadKudu replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from MadKudu. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your MadKudu replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your MadKudu data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Three real results from the synthetic demo records: an eligible handover, missing evidence and activity that has aged out.

forum

Lead Qualification for Claude Code

Connected to your own database

Which enquiries are ready for an internal handover?

Rae Taylor

Company
Harbour Systems
Owner
Morgan
Fit
100
Engagement
75
Total
88
Segment
priority

Ask it anything

Ten questions your qualification desk answers

These are supported by the working demo. Your own evidence and rules make the answers specific to your business.

chat_bubble Which high-scoring enquiries still lack a recorded purpose?
chat_bubble Which contacts are eligible for today’s internal handover?
chat_bubble Why did this enquiry receive these points?
chat_bubble Which trial signals have stopped contributing because they are old?
chat_bubble Which local scores changed after the last review?
chat_bubble Which source exports need refreshing?
chat_bubble What vendor score history preceded our own decision?
chat_bubble Which saved decisions became stale when contact facts changed?
chat_bubble How do recorded outcomes differ by the latest qualification?
chat_bubble Who activated the policy and what reason did they record?

Switching

How to switch from MadKudu

A move usually involves exporting the contact scores you want to keep, mapping your fields and rules, then checking the new decisions alongside MadKudu before you switch.

  1. 1

    Export your contact scores

    Export the contact score records and history you want to keep, not just an account list. If you use HG Insights Bulk Scorer, use its customer-fit export. Also check your connected sales system for synced MadKudu score fields. Export what your account allows, usually CSV or Excel, and check with MadKudu if you are unsure what is available. Keep the original exports private for reconciliation.

  2. 2

    Preview and load the records

    Load the selected contact score exports into the new database, starting with the import preview. Review how the records and source columns will be read before completing the import. Check and map the actual column headings, especially Bulk Scorer headers, rather than assuming they match a template. Imported vendor scores remain historical reference points, not scores from the new qualification rules.

  3. 3

    Review flagged records

    Review the import results and reconcile the imported record count against each source export. Resolve column-mapping problems and check records put on hold, including suppressed contacts or records missing purpose, ownership, accuracy or retention evidence. Look for stale scores or changed inputs, and check that records you expect to hand over are eligible. A vendor score alone does not clear these checks.

  4. 4

    Run both side by side

    Keep MadKudu running alongside the new qualification desk for a short review period. Compare current records and the reasons behind decisions, but do not expect the same scores. The new desk applies explicit rules to supplied records, while MadKudu's trained models and proprietary enrichment do not transfer. Use the overlap to check your field mapping and rules, and retain vendor scores as historical reference points.

  5. 5

    Switch off MadKudu

    Once you have checked the new handover and any remaining need for MadKudu's proprietary models, enrichment or contact discovery, stop using MadKudu for the qualification work you have moved. Keep the private source exports and import history for reference. If those vendor services are still essential, keep them in place and use the new desk for the workflow you have moved, rather than treating the systems as identical.

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Where the real effort goes

The import is usually not the hard part. The work is matching export columns to your records, agreeing which qualification fields and rules to use, and deciding how much history to bring. Account-only domain lists and history missing from exports need separate work, and trained models or licensed enrichment do not transfer. If Enterprise DNA runs the setup, it maps your MadKudu history and adds your rules and connections.

Not ready for a call?

Get your MadKudu switch plan by email

We will send you the step-by-step plan for moving your business off MadKudu, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Start with the free version or have yours built and run

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo and run npm install, then npm run demo
  2. 2 Open it in Claude Code, Codex, OpenCode or Cursor
  3. 3 Map your contact export and preview the import before loading it
  4. 4 Set your rules, record real evidence and run the qualification review
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer for ongoing work

  • check Your qualification rules, fields and review process
  • check Your authorised MadKudu contact exports mapped and reconciled
  • check Connections to the systems that hold your real activity
  • check A web front end or different technology stack when your team needs it
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed with access and backups configured
  • check Source imports and qualification reviews operated for you
  • check Your rules maintained as the business changes
  • check Run through Omni by Enterprise DNA alongside your other work
Book a 30-minute qualification review

Questions

Instead of MadKudu, answered

Is this the same predictive model as MadKudu? expand_more

No. The free version uses explicit qualification rules over the records you supply. It preserves vendor scores as history but does not reproduce HG Insights’ trained models, proprietary enrichment or contact discovery. Keep those services if they remain essential; we can build your own review workflow around them.

Can we bring our existing MadKudu records? expand_more

Yes, for contact score exports. We map your actual column names and reconcile the imported records. HG’s Bulk Scorer provides customer-fit exports, while your connected sales system can contain other synced score fields. Account-only domain lists and history missing from the export need separate work.

Will an old score put the wrong person on the list? expand_more

The handover excludes suppressed contacts and records with missing purpose, owner, accuracy or retention evidence. It also requires a fresh score after contact changes, new activity or a policy change. These checks support your review; they do not establish permission to contact someone.

Does the team need another screen to use it? expand_more

The free version is operated by one trusted person and produces readable reviews and decision records. Enterprise DNA can build shared screens, authenticated access and the connections your team needs into your version.

What does Enterprise DNA charge? expand_more

One setup fee, then a retainer. The scope depends on your records, qualification rules, connections and who will operate the system. Bring your current MadKudu or HG Insights agreement so we can compare the work you actually need.

Bring your renewal quote and one qualification decision

Spend 30 minutes with Sam. We will review what you pay for, which data you own and how your team decides who gets attention. Then we will show what your version should do and what should stay with your current service.

Book a 30-minute qualification review Get the free version

Lead Qualification for Claude Code is free and open source, published by Enterprise DNA.

Done paying for MadKudu?

Get your version built