MadKudu pricing
MadKudu pricing and what it adds up to
Quoted privately, with no standalone price published.
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The plans
What MadKudu charges
MadKudu is now part of HG Insights, and no standalone price is published. Your bill is quoted privately, so compare your renewal quote with the parts of the service your team uses.
Privately quoted service
Quoted privately
MadKudu is now part of HG Insights, and its former pricing page publishes no standalone price.
How the bill is built
Private quote
There is no current standalone price or public rate card. Your actual charge is in your agreement, so check your renewal quote and compare it with the work your team uses.
Fit and engagement scoring
MadKudu combines customer or contact fit scoring with behavioural activity scoring. Public pricing does not say whether these are priced separately, so check which scoring work is covered by your agreement.
Grades and score delivery
MadKudu combines fit and engagement into a lead grade. HG Insights also documents downloadable customer-fit results and score delivery to connected systems. Public pricing does not say whether these outputs affect the quoted charge.
A year of MadKudu
Your annual MadKudu cost
MadKudu is quoted privately, with no standalone annual price published. Vendr reports a US$33,644/year median across 40 purchases, but that is not a verified New Zealand or Australian customer invoice. No public breakdown shows what makes an individual bill rise. Check your renewal quote against your use of fit scoring, engagement scoring, lead grades, scored lists and score delivery.
Underneath the bill
What you are really paying for
Fit and activity scores
MadKudu evaluates contact or company fit and scores behavioural activity. It combines those components into a lead grade, giving your team a qualification based on both business characteristics and activity.
Scores and connected systems
HG Insights documents downloadable customer-fit results and score delivery to connected systems. Those outputs let you review scored contacts and see scores in systems your team already uses.
Models and enrichment
MadKudu's trained models and proprietary enrichment do not transfer to the owned alternative. Exported vendor scores can be kept as history, but they are not the same as a new qualification based on your own rules.
The owned alternative
Keep qualification in a database you own
Enterprise DNA builds your own Lead Qualification version around how your business works, brings across the MadKudu records available in your exports, and runs it for you. The records sit in a database you own, and you can work with the qualification in plain language. Enterprise DNA charges one setup fee, then a monthly retainer. There is also a free version you can run yourself.
Lead Qualification for Claude Code
One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.
Make it yours
Design your own MadKudu replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from MadKudu. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your MadKudu data across and run it for you.
Questions
MadKudu pricing, answered
How much does MadKudu cost per month? expand_more
MadKudu has no published standalone monthly price. It is quoted privately, so use your renewal quote to confirm your actual charge. Vendr reports a US$33,644/year median across 40 purchases, but this is not a verified New Zealand or Australian customer invoice.
Does MadKudu charge per user or by plan? expand_more
No current public pricing explains whether MadKudu charges per user, by plan or another way. The former MadKudu pricing page has no standalone price. Check your agreement for its actual terms and which parts of the service are included.
Can you move MadKudu records to an owned version? expand_more
Contact score exports can be mapped and brought across, and connected sales systems may contain other synced score fields. Account-only domain lists or history missing from an export need separate work. Trained models and proprietary enrichment do not transfer, and imported scores remain history rather than equivalent new scores.
Stop paying MadKudu every month
30 minutes with Sam. Bring your last MadKudu bill. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.
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