Enterprise DNA

Instead of Mixpanel

Stop renting your Mixpanel review workflow. Own your product measurement system.

We build your version around the questions your product team needs answered, bring across the agreed Mixpanel history and run it for you through Omni by Enterprise DNA.

Mixpanel lists US$1,635 a month, billed annually, for twenty million events a month. That is US$19,620 a year. Smaller and free plans are available.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

Compare the bill

Event volume determines the subscription

Start with the plan you actually use and the work you need to keep. The free base covers reviews of imported history. We scope ongoing collection and the rest of your requirements with you.

paid

A price tied to tracked activity

The published twenty-million-event Growth option costs US$2,289 per month on monthly billing. Annual billing has a lower monthly equivalent.

groups

Seats are already unlimited

Mixpanel lists unlimited seats on all plans. The comparison is ownership and fit, not removing a per-person fee that it does not charge.

insights

Saved analysis limits

The free plan limits saved reports per seat. Growth includes unlimited saved reports, cohorts and metrics.

play_circle

Replay and experiments

The subscription also includes replay and experiment allowances. Identify which of those your business uses before comparing a product-review replacement.

verified_user

Enterprise governance features

Custom data retention and data verification appear in the Enterprise feature list. Your required controls belong in the implementation scope.

database

The path out matters

Mixpanel documents a raw event export. We compare its scope with the history you need before agreeing the move.

Your version

The review, its definitions and its follow-up in one place

Usage

Know what was observed

Ask about the product history you have imported, with the observation period kept beside the answer.

  • check Daily counts by event and distinct identity
  • check Feature use as a share of observed people
  • check Adjacent events in the imported journey
  • check Recent event history beside stale tracking definitions

Measurement

Agree what conversion means

Keep the rules behind a percentage visible, so the team can reproduce the result.

  • check Ordered steps with a defined conversion window
  • check First entry per person within the chosen period
  • check Exact-day retention with immature cohorts excluded
  • check Definitions you can adapt to your own release and review process

Review

Keep the next decision accountable

Turn a tracking gap into work with an owner, a due date and evidence of its resolution.

  • check Missing required properties listed for review
  • check An owner and purpose for each tracked event
  • check Overdue investigations beside the observed usage
  • check A branded measurement plan and review record

Ownership

Keep the history and the reasons

The database holds source events, definitions and the record of changes made by your operator.

  • check Preserved source properties for reconciliation
  • check Repeated imports skip matching history
  • check Conflicting events stop an import without partial changes
  • check Project exports and local review drafts under your control

Make it yours

Design your own Mixpanel replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Mixpanel. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Mixpanel replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Mixpanel data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Product Analytics for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Product Analytics for Claude Code

Connected to your own database

Where are people stopping between signup and completing a lesson?

1

Event name
Signed up
Users
4
From entry percent
100
Lost since previous
0

2

Event name
Lesson started
Users
3
From entry percent
75
Lost since previous
1

3

Event name
Lesson completed
Users
1
From entry percent
25
Lost since previous
2

Ask it anything

Ten questions your version answers

Each question is backed by a working calculation or record check. Mixpanel also has analysis and agent tools; these examples show the owned version working.

chat_bubble Which events lack the properties we agreed to collect?
chat_bubble Which tracking definitions have no accountable owner?
chat_bubble Where do people stop between signup, lesson start and completion?
chat_bubble Which cohorts returned on the seventh day after first observed activity?
chat_bubble How many distinct people used the product in this date range?
chat_bubble Which features did the observed people use?
chat_bubble What event usually follows another in the imported history?
chat_bubble Which identities have gone quiet for more than a week?
chat_bubble Which event types have stopped appearing in the export?
chat_bubble Which investigations are overdue and who owns them?

Switching

How to switch from Mixpanel

A move usually involves exporting your raw events, mapping your measurement rules, checking the imported history and comparing results before you stop using Mixpanel.

  1. 1

    Get a raw event export

    Ask an authorised Mixpanel operator to obtain a raw event export. Include event names, identities, times and source properties, which the importer brings across. Export what your account allows, usually CSV or Excel, and check with Mixpanel which raw export format is available and suitable for import. Saved reports, profile histories and identity-merge rules are not part of the event file, so list any you need mapped separately.

  2. 2

    Load the export

    Have an operator load the export into the database, starting with the import's test run so it can validate the rows before anything is committed. Then load the accepted records. Matching history is skipped, while changed content under the same event identity rejects the batch. Size the database and machine for the agreed export volume, since the import reads the supplied file into memory.

  3. 3

    Check the imported history

    Review the import's validation results and compare event totals and distinct identities with Mixpanel. Check the export's date coverage, properties and identity handling with your operator. Funnels and retention figures only match when definitions, identities, observation periods and data coverage match. Resolve differences in those rules before relying on the new reports, and confirm the history you need is present.

  4. 4

    Run both side by side

    Keep Mixpanel running for a short, agreed period while you compare a real report with the new review. Check that the event definitions, funnel steps, conversion window, retention day and identity rules are aligned. The new system uses strict event order and exact-day retention, so results can differ if your Mixpanel report uses different definitions or includes merged identities. Record any remaining differences and decide which rules to use.

  5. 5

    Switch off Mixpanel

    Stop using Mixpanel only after you have reconciled the reports, confirmed the required history is imported and agreed how your team will review product events. This system reviews imported events and does not collect production events. Keep your existing collection running until its replacement is tested, or keep it if you still need it. Confirm that any other Mixpanel functions your team relies on are covered before ending the service.

construction

Where the real effort goes

The main work is usually mapping your event fields, identity rules and measurement definitions, then deciding how much history to bring. Reports, profile histories and identity-merge rules need separate mapping, and export coverage affects the results. Enterprise DNA handles the history and rule mapping when you have them install and run the system.

Not ready for a call?

Get your Mixpanel switch plan by email

We will send you the step-by-step plan for moving your business off Mixpanel, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Choose how much you want to run

Open source

Do it yourself

Free, MIT licence

  1. 1 Clone the repo and run npm install, then npm run demo
  2. 2 Open it in Claude Code, Codex, OpenCode or Cursor
  3. 3 Import a Mixpanel raw event export and reconcile the counts
  4. 4 Run the review recipes and adapt the definitions
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer for ongoing work

  • check Your event names, fields and measurement rules
  • check Your agreed Mixpanel history brought across and checked
  • check A web view or different stack when your workload needs it
  • check Collection, identity mapping and access requirements scoped with you
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a monthly retainer

  • check Installed and operated through Omni by Enterprise DNA
  • check Agreed sources connected with authorised access
  • check Backups, access and data handling set for your business
  • check Your recurring product review and follow-up kept working
Book a call with Sam

Questions

Instead of Mixpanel, answered

Is this the whole Mixpanel platform? expand_more

The free version is a review system for imported events, with funnels, retention, tracking checks and action records. We scope production collection, replay requirements, identity mapping and team access separately. Keep the existing collection running until its replacement is tested.

What happens to our history? expand_more

An authorised operator obtains the raw event export. The free version imports event names, identities, times and source properties. We check counts and date coverage with you. Saved reports, profile histories and identity-merge rules need separate mapping; they are not part of that event file.

Will the conversion and retention figures match? expand_more

They match only when the definitions, identities, observation period and data coverage match. The free version uses strict event order and exact-day retention, with immature groups excluded. We reconcile a real report with you before relying on it.

Can we handle personal information responsibly? expand_more

The free checks flag missing measurement purposes, required information and overdue retention reviews. They support a responsible reviewer and do not certify compliance. We agree access, retention, backup and sharing controls for your installed version.

What does Enterprise DNA charge? expand_more

One setup fee, then a retainer for the agreed ongoing work. We first review the event volume, history, connections and measurement rules. The free version has no licence charge; hosting and the tools used to operate it have their own costs.

Bring the bill and one report you need to trust

Spend 30 minutes with Sam. Show the Mixpanel plan, the questions your team asks and the report you use to make decisions. We map the history, rules and operating work your version needs.

Book 30 minutes with Sam Get the free version

Product Analytics for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Mixpanel?

Get your version built