Mixpanel alternatives
Mixpanel alternatives for NZ and Australian businesses
Mixpanel: US$19,620 a year on annual billing, or US$27,468 on monthly billing for twenty million events a month.
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The options
What people compare Mixpanel with
Mixpanel lists US$1,635 a month, billed annually, for twenty million events a month, or US$19,620 a year. Smaller and free plans are available, but you may want an alternative if event-based billing or a standard analytics setup does not fit how your business works.
Often compared
D4H
D4H suits real-time emergency coordination, but that work needs a front end.
Often compared
Crayon
Crayon is another listed alternative. Its export fields are not established.
Yours to own
Product Analytics for Claude Code
The open-source product analytics review system that is just a database and Claude Code. Built around your business, with your Mixpanel data brought across.
See how it worksHow to choose
How to choose a Mixpanel alternative
- 1
What drives the bill
Check whether your bill rises with tracked activity, people, saved analysis or add-ons. Mixpanel’s published Growth option is tied to event volume, while its seats are unlimited. Compare the parts you actually use, including replay or experiments, rather than comparing headline plan names.
- 2
Where your records live
Ask where event history, definitions and change records will live after the move. With Enterprise DNA’s option, the records sit in a database you own. Keep access, retention, backups and sharing controls in scope, rather than assuming ownership removes the need to manage them.
- 3
How it fits your rules
Write down how your business defines a person, a conversion window and retention before comparing results. Your own version can use definitions adapted to your release and review process. Confirm required fields and measurement purposes with the people who rely on the numbers.
- 4
What switching involves
Mixpanel documents a raw event export. Check date coverage, event counts, source properties, saved reports, profile histories and identity-merge rules. The event export does not include all of those items, so keep current collection running until the replacement is tested.
The option that fits
Own the version that fits your business
Enterprise DNA builds your own product analytics version around how your business works. It brings your Mixpanel event history across and runs your version on a database you own, where you can ask questions in plain language. Start with the free version and run it yourself, or have Enterprise DNA set up and operate your version for one setup fee, then a monthly retainer.
- check Your event history and definitions stay in a database you own.
- check Your rules and fields shape the version.
- check Choose the free version or paid setup and ongoing operation.
Make it yours
Design your own Mixpanel replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Mixpanel. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your Mixpanel data across and run it for you.
Questions
Mixpanel alternatives, answered
Does an alternative replace all of Mixpanel? expand_more
The free version is a review system for imported event history, with funnels, retention, tracking checks and action records. It does not by itself replace collection, replay, identity mapping or team access. Keep existing collection running until you have tested the replacement.
Can you bring our Mixpanel history across? expand_more
An authorised operator obtains the raw event export. The free version brings across event names, identities, times and source properties. You can check counts and date coverage, but saved reports, profile histories and identity-merge rules need separate mapping. Confirm the history you rely on before switching.
How does Enterprise DNA charge for its version? expand_more
Enterprise DNA charges one setup fee, then a monthly retainer for agreed ongoing work. The free version has no licence charge, though hosting and operating tools have their own costs. The right scope depends on your event volume, history, connections and measurement rules.
Will the numbers match what we see in Mixpanel? expand_more
Only if the definitions, identities, observation period and data coverage match. The free version uses strict event order and exact-day retention, with immature groups excluded. Reconcile a real report before relying on the results, especially if your current rules differ.
Done comparing? Own the one that fits.
30 minutes with Sam. Bring what Mixpanel costs you a year and how you run. We show you what your own version looks like, and if it is a fit, we build it and bring your data across.
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