Mixpanel pricing
Mixpanel pricing and what it adds up to
US$19,620 a year on annual billing, or US$27,468 on monthly billing for twenty million events a month.
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The plans
What Mixpanel charges
Mixpanel publishes Growth at US$1,635 a month billed annually for twenty million events a month, with smaller and free plans also available. Your bill is shaped by event volume and the plan you need, while seats are unlimited across all plans.
Free
Free
The free plan limits saved reports per seat.
Growth
US$1,635 a month billed annually, or US$2,289 a month on monthly billing
The published option is for twenty million events a month and includes unlimited saved reports, cohorts and metrics.
Enterprise
Quoted privately
The Enterprise feature list includes custom data retention and data verification.
How the bill is built
Event volume
The published Growth option covers twenty million events a month. It costs US$1,635 a month when billed annually, or US$2,289 a month with monthly billing. Event volume is the basis of the listed subscription price.
Seats
Mixpanel lists unlimited seats on every plan, so the published price is not multiplied by the number of people using it. Comparing the bill is about event volume and plan fit, not a per-person charge.
Plan limits
The free plan limits saved reports per seat. Growth includes unlimited saved reports, cohorts and metrics. Check which plan includes the analysis capacity you use, rather than treating every tier as the same package.
Replay and enterprise controls
The subscription includes replay and experiment allowances. Mixpanel's Enterprise feature list also includes custom data retention and data verification. Work out whether you use those allowances or need those controls when comparing plans.
A year of Mixpanel
Your annual Mixpanel bill
For twenty million events a month, Mixpanel lists Growth at US$1,635 a month billed annually, or US$19,620 for the year. On monthly billing, US$2,289 a month adds up to US$27,468 over twelve months. These are vendor list-price figures, not a verified invoice for a New Zealand or Australian customer.
Underneath the bill
What you are really paying for
Tracked activity
The published Growth option is priced around twenty million events a month. The subscription amount depends on event volume and billing choice, so you are paying for tracked activity rather than a fixed per-person licence.
Saved analysis
The free plan limits saved reports per seat, while Growth includes unlimited saved reports, cohorts and metrics. Part of what you pay for is access to more saved analysis as your plan changes.
Replay and controls
Mixpanel's subscription includes replay and experiment allowances. Its Enterprise feature list includes custom data retention and data verification. The plan you need depends in part on whether your business uses those allowances or requires those controls.
The owned alternative
Keep your product records
Enterprise DNA builds your version of Product Analytics around how your business runs, brings your Mixpanel data across and runs it for you. Your records sit in a database you own, and you can ask questions in plain language. There are no per-seat plans. Enterprise DNA charges one setup fee, then a monthly retainer. A free version is available if you prefer to run it yourself.
Product Analytics for Claude Code
One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.
Make it yours
Design your own Mixpanel replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Mixpanel. Try it here, and we build the real one.
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Questions
Mixpanel pricing, answered
How much does Mixpanel cost for twenty million events? expand_more
Mixpanel lists Growth at US$1,635 a month when billed annually, which totals US$19,620 for the year. Monthly billing is US$2,289 a month, or US$27,468 over twelve months. Both figures are for twenty million events a month.
Does Mixpanel charge more when you add team members? expand_more
Mixpanel lists unlimited seats on all plans, so its published price is not a per-person fee. The differences to check are event volume, saved report limits and which plan features your business uses.
Are those prices what an Australian or New Zealand customer will pay? expand_more
The listed amounts are vendor list-price figures for the stated Growth option, not a verified invoice for a New Zealand or Australian customer. Your own bill may depend on the plan and event volume you use.
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