Enterprise DNA

Instead of Optmyzr

Stop renting Optmyzr. Own your account review desk.

We build your version around your account reviews and approval rules, bring your Optmyzr exports across, and run it for you. Live connections and team screens are scoped around the work you need.

Optmyzr Premium at the 500K monthly advertising-spend band lists AU$899 a month for NZ and Australian customers on monthly billing. Twelve monthly payments are AU$10,788; annual prepayment is priced differently.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

Read the invoice first

Your Optmyzr plan pays for more than account records

Separate the review work you can own from the live advertising controls your agency depends on. Compare the actual plan and billing period before making a switch.

paid

A price tied to advertising spend

Optmyzr groups plans by the spend managed through the service. At the 500K band, Premium on monthly billing is AU$899 a month for NZ and Australian customers.

calendar_month

A billing-period decision

Monthly billing and annual prepayment have different prices. The AU$10,788 comparison is twelve monthly payments, not an annual-prepayment quote.

dashboard

An account review screen

The All Accounts Dashboard brings performance, ownership and budgets into one view. Your exported records can also sit in a database you own.

monitoring

Live platform work

The paid product includes live connections and optimisation tools. Agree which of those your business needs before replacing a review workflow.

description

Recurring client reports

Your own version prepares account reviews from the reporting windows you supply, with your business name and next actions attached.

fact_check

A decision trail you can keep

Keep the proposed change, decision maker, supporting evidence and completed work together in your own records.

The part you can own

An agency review desk built around evidence

Morning review

Start with the accounts that need attention

Review the current working set before deciding what to do next.

  • check Stale exports named with their age
  • check Accounts with spend and zero recorded conversions
  • check Unknown metrics kept separate from zero
  • check An accountable person beside each account

Budget meeting

Check the approved cycle against its own evidence

Read a straight-line spending scenario using the exact budget cycle.

  • check Approved amount, cycle dates and decision evidence
  • check Only matching cycle-start exports used
  • check Measurement date shown beside the projection
  • check Different currencies and reporting windows kept separate

Change decisions

Keep a proposed change attached to its reason

The owner can see what is proposed, why, and who has the next step.

  • check Named owner and due date for each action
  • check Decision maker and evidence required for approval
  • check Completion evidence required before closing work
  • check Local decisions recorded without changing a campaign

Client review

Prepare the meeting paper from the records

Create a draft account review and a change brief in your business colours.

  • check Performance and budget evidence together
  • check Unfinished work carried into the review
  • check Notes and before-and-after record history available
  • check Access and retention review gaps listed for the operator

Make it yours

Design your own Optmyzr replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Optmyzr. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Optmyzr replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Optmyzr data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Paid Search for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Paid Search for Claude Code

Connected to your own database

Which accounts need attention this morning?

ACT-AU

Name
Southern Parts Search
Kind
action
Issue
Refresh Australian export (3 days late)

ACT-SEARCH

Name
Harbour Outdoor Search
Kind
action
Issue
Review search budget trajectory (2 days late)

PLAN-AU

Name
Southern Parts Search
Kind
budget
Issue
stale export

PLAN-SEARCH

Name
Harbour Outdoor Search
Kind
budget
Issue
above plan

PLAN-SOCIAL

Name
Harbour Outdoor Social
Kind
budget
Issue
above plan

DEMO-AU

Name
Southern Parts Search
Kind
data
Issue
Export is 5 days old

DEMO-AU

Name
Southern Parts Search
Kind
records
Issue
Record an access review and its next due date

DEMO-AU

Name
Southern Parts Search
Kind
records
Issue
Review retention purpose and next review date

DEMO-AU

Name
Southern Parts Search
Kind
records
Issue
Assign the accountable operator

DEMO-SEARCH

Name
Harbour Outdoor Search
Kind
records
Issue
Record an access review and its next due date

Ask it anything

Ten questions your own review desk answers

These answers come from exported evidence and your decisions. They do not imply that Optmyzr cannot answer similar questions through its wider service.

chat_bubble Which accounts need a decision this morning?
chat_bubble Which approved cycles project above their budget?
chat_bubble Where has spend produced no recorded conversions?
chat_bubble Which account evidence is too old for a decision?
chat_bubble Which proposed changes still need an owner decision?
chat_bubble Who owns the unfinished work that is already late?
chat_bubble Which accounts lack an access or retention review?
chat_bubble What can we total without mixing currencies or reporting windows?
chat_bubble Where are conversions unknown rather than zero?
chat_bubble What changed in the records, and what did they say before?

Switching

How to switch from Optmyzr

The move involves exporting each platform’s account records, testing the import, then checking the new desk alongside Optmyzr before you retire it.

  1. 1

    Export each platform

    Save the date range you intend to use as Optmyzr’s default view. From the All Accounts Dashboard, export the account CSV separately for each advertising platform. Include the available account names, owners, currency, budgets and performance measures. If your account presents different export options or you are unsure what is included, check with Optmyzr before you move on.

  2. 2

    Test, then load the records

    Load the exports into the new desk. Start with its test import, which checks the files without applying the records. Review the reported counts and dates first. If they match the export you intended to bring across, run the import to add the records. This imports review evidence, not campaign changes.

  3. 3

    Check the import results

    Compare what came in with the Optmyzr export and resolve mismatched counts, dates or account details before relying on it. The export includes account names, ownership, currency, budgets and performance measures, but it omits tasks, alerts, suggestions and audit scores. Decide which of those records or other history you still need, and have the remaining information mapped rather than assuming it transferred.

  4. 4

    Run both side by side

    Keep Optmyzr available while you use the new desk for a short period. Compare the account evidence, budget decisions, approval records and meeting papers you need for your reviews. Treat this as a check of your exported account-review work, not a test of live bidding or continuous monitoring. Local approvals in the new desk record decisions and do not change campaigns.

  5. 5

    Switch off Optmyzr

    Turn off Optmyzr only after the imported records and review process have been checked and you have agreed what happens to any live bidding or monitoring you still rely on. Those controls need separate work and must be replaced and tested before you retire them. Decide what export and history to retain under your recordkeeping requirements.

construction

Where the real effort goes

Most of the work is mapping your own fields, reporting rules and review steps, then deciding how much history to bring. The account export does not include tasks, alerts, suggestions or audit scores, so those may need separate mapping. If you have Enterprise DNA run the system, they map your exports and build your reporting rules and review steps as part of the work.

Not ready for a call?

Get your Optmyzr switch plan by email

We will send you the step-by-step plan for moving your business off Optmyzr, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Start with the free desk, then shape your version

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo, run npm install, then npm run demo
  2. 2 Open the folder in Claude Code, Codex, OpenCode or Cursor
  3. 3 Export the Optmyzr account CSV and test the import with its exact dates
  4. 4 Review the sample documents and change brand.json to your business name
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer for ongoing work

  • check Your account fields, review rules and approval process
  • check Your Optmyzr exports mapped and reconciled
  • check A team screen and a different technology stack if you need them
  • check Live platform connections scoped and tested before switching
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed with access controls and backups agreed
  • check Account reviews and decision papers prepared for your team
  • check Connections and operating checks maintained as the business changes
  • check Run through Omni by Enterprise DNA beside the rest of your work
Book a 30-minute review

Questions

Instead of Optmyzr, answered

Does the free version replace every Optmyzr feature? expand_more

It replaces the exported account-review working set: performance records, budget decisions, approvals and meeting papers. Live bidding, continuous monitoring and platform connections need separate work. We scope those into your version and test them before you retire existing controls.

What does the Optmyzr export bring across? expand_more

The account export supplies names, ownership, currency, budgets and performance measures. Keep the exact saved date range and separate each platform. The vendor says this export omits tasks, alerts, suggestions and audit scores. We reconcile the available records and map the remaining history as part of the switch.

Will this change our campaigns or spend money? expand_more

No. The free version records local decisions and drafts review papers. An approval in these records does not publish anything or alter advertising. Any live connection we build needs an agreed approval process.

Are the budget projections a promise of the final result? expand_more

No. They extend the recorded spending rate across the approved cycle. The measurement date is visible, stale evidence is flagged, and missing metrics stay unknown. Review the assumptions before changing a budget.

What does owning it cost? expand_more

The free version has no software licence fee. Hosting, your chosen assistant and operating time are separate. Enterprise DNA builds and runs your version for a setup fee and retainer agreed around your work. Bring the actual Optmyzr invoice so we can compare the full costs and the live controls you use.

Bring your Optmyzr invoice and one account review

Spend 30 minutes with Sam. We will separate the reviews, approvals and reporting you can own from the live advertising controls you still need, then sketch your version around a real working week.

Book a 30-minute review Get the free version

Paid Search for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Optmyzr?

Get your version built