Enterprise DNA

Instead of Outreach

Stop renting Outreach seat by seat. Own your sales sequences.

We build your version around how your team sells, bring your Outreach prospects and opt-outs across, and run it for you. Your reps keep their sequences, your sales lead keeps the Monday numbers, and the business owns the records.

Outreach prices on request: a seat for each user, plus usage credits. Bring your invoice and we compare it line by line.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

What the contract covers

Outreach is priced per seat, plus usage credits

The vendor prices each user as a seat, with credits included by plan and more sold in packs. Look at what your team really uses each day.

groups

A seat for every rep and manager

The bill grows with headcount. A manager who only reads the numbers still needs a seat to see them.

format_list_numbered

Sequences

Emails, calls and tasks in order with waits between them. The core is a list of steps and who is at which one.

checklist

The daily task list

What each rep should do today. It is a question asked of the records every morning.

toll

Credits on top of seats

Each plan includes a set number of credits for its automated features. Use more and you buy more packs.

monitoring

Dashboards

Reply rates and activity counts on the charts the vendor chose to build.

lock

Your records in their system

Prospects, sequences and history live in the vendor's software. Leaving means exporting and rebuilding your sequences somewhere else.

Your own sales sequences

The outbound week, answered in plain words

Replies

No reply left waiting

Every reply that has had nothing back from your team, oldest first.

  • check Positive replies at the top, with what they said
  • check Who owns each one and how many days it has waited
  • check A reply stops that person’s sequence the moment it is logged
  • check A reply drafted from their own words, ready for the rep to send

Opt-outs

Stop means stop, the same day

Checked against the New Zealand and Australian anti-spam rules your team sends under.

  • check Anyone who asked to stop is taken out of every sequence at once
  • check A register of every opt-out and the date it had to be honoured by
  • check Emails held for anyone with no consent on file, with the reason
  • check Calls held for Australian numbers on the Do Not Call Register

Today

Each rep’s queue, without the clutter

Every step due and overdue, rep by rep.

  • check Steps that cannot go are shown with why, and what clears them
  • check Emails drafted with your merge fields, sender details and an opt-out line
  • check A warning when a mailbox has more due than its daily limit
  • check Two reps working the same company caught before the third email

Results

Which steps earn meetings

Results by sequence and by step, from your own records.

  • check Meeting rate per hundred people enrolled, sequence by sequence
  • check The step that gets the replies, and the step that draws the opt-outs
  • check No-shows with no follow-up, and held meetings with no next step
  • check Top accounts gone quiet with nobody in a sequence

Make it yours

Design your own Outreach replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Outreach. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Outreach replacement Your version
YB Your business

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Answered from your own database

Build my version

We build it from the open-source base, bring your Outreach data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Sales Sequences for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Sales Sequences for Claude Code

Connected to your own database

Who has replied and not heard back from us?

TCH-005

Prospect_code
PRO-003
Prospect
Grace Liu
Account
Tasman Cold Chain
Owner
Aroha Ngata
Replied_on
2026-11-05
Outcome
positive
Note
Send me pricing for 40 trucks and we can talk
Days_waiting
3

Ask it anything

Ten questions this version answers today

Each one runs against the fictional demonstration team. They show what this version does, without claiming Outreach cannot answer them.

chat_bubble Which replies has nobody answered yet, and how long have they waited?
chat_bubble Is anyone who opted out still in a sequence, or emailed after the 5 working day limit?
chat_bubble Who is about to get an email with no consent on file?
chat_bubble Which steps are overdue today, rep by rep?
chat_bubble Which sequence books the most meetings per hundred people enrolled?
chat_bubble Which step gets the replies, and which step draws the opt-outs?
chat_bubble Which companies have two reps reaching out at once?
chat_bubble Which top accounts have gone quiet with nobody in a sequence?
chat_bubble Which meetings were no-shows with no follow-up, or held with no next step?
chat_bubble Whose mailbox is over its daily sending limit today?

Switching

How to switch from Outreach

The move involves exporting your Outreach records, mapping your fields and rules, checking the import, then running both systems side by side before you switch.

  1. 1

    Export your Outreach records

    Export prospect records to CSV, including all prospect fields, the last touch and sequence state. Export accounts too if you want them included. Outreach’s export options can depend on your account, so check with Outreach if you cannot find the records or fields you need. Decide which records you want to bring across before loading anything.

  2. 2

    Load a test run first

    Use the import’s test run before saving records. It saves nothing, so you can check the proposed mappings and see what needs attention first. When the mapping looks right, load the records in one batch. The import brings across prospects, companies, owners, stages and opt-outs. It keeps original rows, skips unchanged repeats and stops if it finds a changed record.

  3. 3

    Review the import findings

    Read the test-run findings and resolve anything unclear before the real load. Check that your fields map to the right places, and confirm that opt-outs are represented correctly. Outreach does not record why you may email someone, so imported people are held from email until you record consent. Do not treat a loaded contact as ready to email until that information is on file.

  4. 4

    Run both systems side by side

    Run Outreach and the new system together for a fortnight. Work the same queue, answer the same replies and compare meetings booked. Check that every opt-out in Outreach is in the register, and confirm access, backups and the screens your reps rely on. Use this period to find gaps in the records or the way your team works before you make the switch.

  5. 5

    Switch off Outreach

    Once the side-by-side checks are satisfactory, move the team to the new system and switch off Outreach. Before you do, confirm that the records and sequence information you chose to bring are present, opt-outs are accounted for, and reps can access the views they need. Keep the old system running until those checks are complete so you can address any gaps first.

construction

Where the real effort goes

The database load is only part of the work. Most effort usually goes into mapping your own fields and rules, rebuilding your sequences, and deciding how much history to bring across. The import includes prospect fields, last touch and sequence state, but you still need to choose what matters to your team. If Enterprise DNA runs the setup, it maps your columns and rebuilds your sequences with you.

Not ready for a call?

Get your Outreach switch plan by email

We will send you the step-by-step plan for moving your business off Outreach, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Do it yourself, have it customised, or have it run for you

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo, run npm install, then npm run demo
  2. 2 Open it in Claude Code, Codex, OpenCode or Cursor and type /today
  3. 3 Export prospects from Outreach to CSV and run /import with --dry-run first
  4. 4 Record consent and sender details, rebuild your sequences with /new-sequence, then arrange access and backups
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer for ongoing work

  • check Your sequences, stages, collision rules and mailbox limits
  • check Your Outreach prospects, accounts and opt-outs brought across and checked
  • check Sending from your own mailboxes, a queue screen for reps, or calling from the browser if your team wants them
  • check A connection to your CRM so meetings and opportunities land there
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed with agreed access, private storage and backups
  • check The Monday review and the replies waiting prepared for your sales lead
  • check Opt-outs and consent checked every day, with the register kept
  • check Operated through Omni by Enterprise DNA as your team changes
Book a 30-minute review

Questions

Instead of Outreach, answered

Can we bring our Outreach records across? expand_more

Yes. Outreach exports prospect records to a spreadsheet with every prospect field, the last touch and sequence state. The free version brings in prospects, companies, owners, stages and opt-outs in one batch, with a test run first. Outreach does not record why you may email someone, so imported people are held from email until consent is recorded. We map your own columns and rebuild your sequences with you.

Does it send the emails? expand_more

The free version drafts every email with your merge fields, the rep’s sender details and an opt-out line. The rep sends it from their own mailbox and marks the step done. If your team wants sending, tracking or calling built in, we connect your mailboxes and phone system in your custom version.

How does it keep us inside the anti-spam rules? expand_more

Every step is checked before a rep sees it. Anyone who opted out comes out of every sequence the same day, well inside the 5 working days the New Zealand and Australian rules allow. Emails wait until consent is on file, every draft says who sent it, and Australian numbers on the Do Not Call Register are not called. It is not legal advice: it applies the rules you confirm, with each source cited.

What does Enterprise DNA charge? expand_more

One setup fee, then a retainer for the agreed ongoing work. We scope your version around the sequences and reports your team actually uses. The free version has no licence fee. Hosting, your mail system and your chosen assistant have their own costs.

How do we know it is ready to replace Outreach? expand_more

Run both for a fortnight. Work the same queue, answer the same replies, compare the meetings booked and check every opt-out in Outreach is in the register. Confirm access, backups and the screens your reps rely on before your renewal. We work through those checks with you.

Bring your Outreach invoice and a week of your team’s outbound

Spend 30 minutes with Sam. We look at the seats you pay for, the sequences that actually book meetings, and where your reps’ days go. Then we scope the version your team can own.

Book a 30-minute review Get the free version

Sales Sequences for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Outreach?

Get your version built