Enterprise DNA

Instead of Salesforce Feedback Management

US$162,000 a year for Starter. Own your review desk.

We bring your Salesforce responses into a review desk built around your team, then run it for you. Collection forms and connections are scoped for your business.

Salesforce Feedback Management Starter lists US$13,500 per organisation per month, billed annually. Service Cloud is separate.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The price of the packaged service

Separate the survey platform from the review work

Salesforce sells collection, analysis and related services. Identify which parts your team uses before deciding what to replace.

paid

A Starter organisation fee

Starter is listed at US$13,500 a month per organisation, billed annually. That is US$162,000 a year.

layers

Growth is a larger commitment

Growth lists US$46,000 per organisation per month, billed annually, with unlimited responses.

receipt_long

A smaller response-pack option exists

The Survey Response Pack lists US$300 per 1,000 responses. Compare the right tier before assuming the Starter bill applies to you.

extension

The underlying service edition

The pricing page asks you to select a Service Cloud edition, then add Feedback Management capabilities.

analytics

Packaged analysis and mapping

Growth includes customer lifecycle analytics and maps. Decide which reports and relationships your own review desk must reproduce.

fact_check

The work after each response

An owner still needs to read the feedback, assign an action and check the result. Those are the records this free version holds.

The desk you own

From a low score to a recorded outcome

Review

Know what needs an owner

Bring a response together with its answers, follow-ups and notes before deciding what to do.

  • check Low recommendation scores beside their open follow-up count
  • check Overdue actions grouped by owner
  • check Comments alongside the score that prompted them
  • check A complete response file before a working note is drafted

Scores

Keep the denominator visible

Compare recommendation and satisfaction results by survey, question and segment.

  • check Recommendation scores on the zero to ten scale
  • check Satisfaction percentages on the one to five scale
  • check Answer counts beside every score
  • check Missing answers listed separately, never treated as zero

Evidence

Keep a reason for closing the work

Record the actual result and its evidence after checking the source response.

  • check An owner and due date for each follow-up
  • check An accuracy check recorded before closure
  • check Retention review reminders with the business purpose
  • check A history of changes made through the review desk

Ownership

Change the process when your business changes

The free version provides the starting records and working papers. Your version can use your fields and review rules.

  • check Survey briefs and recovery working papers in your brand
  • check Read-only views of the week and overdue work
  • check Original imported response rows kept with the records
  • check Questions spanning scores, follow-ups and record checks

Make it yours

Design your own Salesforce Feedback Management replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Salesforce Feedback Management. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Salesforce Feedback Management replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Salesforce Feedback Management data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Survey Operations for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Survey Operations for Claude Code

Connected to your own database

How do recommendation and satisfaction scores compare by branch?

ONBOARD

Question
NPS
Kind
nps
Segment
Partners
Answered
1
Average_score
10.00
Nps
100.00

SERVICE

Question
CSAT
Kind
csat
Segment
North
Answered
2
Average_score
3.50
Csat_percent
50.00

SERVICE

Question
CSAT
Kind
csat
Segment
South
Answered
2
Average_score
3.00
Csat_percent
50.00

SERVICE

Question
NPS
Kind
nps
Segment
North
Answered
2
Average_score
6.00
Nps
0.00

SERVICE

Question
NPS
Kind
nps
Segment
South
Answered
2
Average_score
6.50
Nps
-50.00

Ask it anything

Ten questions your own review desk can answer

Every answer comes from the demonstration records. These are examples of useful cross-record questions, not a claim that Salesforce cannot build a similar report.

chat_bubble Which survey segments have the lowest recommendation scores?
chat_bubble Which low recommendation scores have no follow-up action?
chat_bubble Which owners have overdue follow-ups?
chat_bubble Which overdue actions belong to low-scoring responses?
chat_bubble Which response records need a retention review?
chat_bubble Which responses have not had an accuracy check?
chat_bubble Which questions have missing answers?
chat_bubble Which segments have the lowest satisfaction percentage?
chat_bubble Which resolved follow-ups have evidence?
chat_bubble Which comments accompany low recommendation scores?

Switching

How to switch from Salesforce Feedback Management

A move usually involves exporting response records, mapping your questions and details, testing the import, and checking the new review process before changing subscriptions.

  1. 1

    Export response records

    Ask your Salesforce Feedback Management administrator how to export the response records your account allows, usually as CSV or Excel, and check with Salesforce if you are unsure. Include the responses, answers, questions and record details you need to review. Keep a copy of the original export. The new desk works from exported responses, so you do not need a live Salesforce connection.

  2. 2

    Map and test the import

    Match the exported question headers and record details to the fields in the new desk. Start with a test run, which checks the mapped export without changing the database. Numeric and text answers, including NPS and CSAT, are supported. Ranking and multiple-selection answers need a reviewed transformation before they can be brought across.

  3. 3

    Check exceptions and totals

    Review the test results before importing for real. Compare response counts and scores, and check that questions and answers match the source records. The import skips unchanged repeat records and stops if it finds a changed source record. Agree how to handle records or answer types outside the supported scope, including any ranking or multiple-selection answers that need transformation.

  4. 4

    Run both side by side

    Keep Salesforce Feedback Management running while your team reviews responses and follow-ups in the new desk. Compare the records, counts and scores, and check that owners can find the work they need. Keep a working survey collection channel during this period. The new desk covers internal review of exported responses, not Salesforce's hosted survey collection and distribution.

  5. 5

    Switch off Salesforce

    Once the new review process and any replacement collection channel have been built and checked, decide whether you are ready to end the Salesforce service. Confirm which records and history you need to keep, and retain the exports you rely on. Check your actual subscription and contract before changing it. The published list price does not establish what your organisation pays.

construction

Where the real effort goes

The main work is usually mapping your question headers, record details and score rules, then deciding how much response history to bring. Numeric and text answers are supported, while ranking and multiple-selection answers need a reviewed transformation. You also need to compare counts and scores and agree how to handle records outside the import scope. When Enterprise DNA runs the setup, it does this mapping and import work with you.

Not ready for a call?

Get your Salesforce Feedback Management switch plan by email

We will send you the step-by-step plan for moving your business off Salesforce Feedback Management, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to make it yours

Start with the free desk or have your version built

Open source

Do it yourself

Free code

  1. 1 Clone the repo and run npm install, npm test and npm run demo.
  2. 2 Open it in Claude Code, Codex, OpenCode or Cursor.
  3. 3 Map your Salesforce export and run a dry-run import.
  4. 4 Reconcile the answers and scores, then plan your ongoing collection channel.
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer

  • check Your questions, fields, score scales and review rules
  • check Your Salesforce export mapped and checked against its source
  • check Collection forms and a web front end scoped around your team
  • check A different database or technology setup if your business needs it
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed and connected through Omni by Enterprise DNA
  • check Response imports and checks agreed around your collection process
  • check Access, backups and record reviews set up for your team
  • check Working papers and follow-up routines maintained as the business changes
Book a call with Sam

Questions

Instead of Salesforce Feedback Management, answered

Does this replace the whole Salesforce survey service? expand_more

The free version covers the internal response-review desk: scores, comments, follow-ups and working papers. Keep a working collection channel. Enterprise DNA can build your forms and connections into your version, then test the complete workflow before you change subscriptions.

Can we bring our existing Salesforce responses? expand_more

Yes, supported numeric and text answers can come across from an exported response file after its questions and record details are mapped. Ranking and multiple-selection answers need a reviewed transformation. We test the import, compare counts and scores, and agree the treatment of records outside that scope.

Are you saying we will save the whole Starter bill? expand_more

No. The published Starter and Growth fees describe those editions, not every customer contract. The smaller Survey Response Pack also exists. We compare your actual bill, collection needs, setup work and ongoing costs before recommending a change.

How are sensitive comments and record reviews handled? expand_more

The desk keeps original response rows and a change history. It flags missing accuracy checks and overdue retention reviews, and requires evidence before closing follow-up work. Your team still sets access, lawful purposes and retention rules. We build those arrangements into the managed version.

What if we want to run it ourselves later? expand_more

The code is open source and the database is yours. You can export every record, original response row and audit entry. The free version has no licence fee from Enterprise DNA. Hosting and the tools you choose to operate it remain your costs.

Show Sam the survey bill and the work behind it

In a 30-minute call, Sam will look at the Salesforce features you use, how feedback reaches your team and what happens after a low score. Agree the review desk, collection connections and ongoing work your own version needs.

Book a 30-minute call with Sam Get the free version

Survey Operations for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Salesforce Feedback Management?

Get your version built