Enterprise DNA

Instead of Swoogo

Stop renting Swoogo. Own your event operations.

We build your version around the events you run, bring your Swoogo records across and run it for you. Start with your internal event plan and agree the participant experience your business needs.

Swoogo Professional starts at US$11,800 a year for one full user and one reporting user, excluding applicable sales tax.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

The subscription

What sits inside the Swoogo bill

Swoogo bundles event delivery into a recurring licence. Separate the records your organisers manage from the services you want us to build around them.

group

Different user roles

Full and reporting users have different permissions. Your version follows the responsibilities in your team.

event

Registration workflows

The paid platform includes unlimited events and registrations. The free base holds staff-entered or imported registration records.

web

Event websites

The website builder is part of the platform. We scope your participant forms around your event process.

smartphone

Onsite tools

Basic check-in is included; advanced onsite features are an upgrade. Agree your mobile workflow with us.

bar_chart

Reporting

Swoogo includes standard and custom reports. Your version adds the views your event meeting needs.

settings

Additional services

Mobile event apps, extra domains and professional services are separately offered upgrades. Your build starts with an agreed scope.

The system you own

Put the weekly event work in one place

Registrations

Know who has a place

Keep confirmed, waiting and cancelled registrations with the event they belong to.

  • check Count confirmed places against event capacity
  • check Keep a dated waiting list
  • check Record arrivals for confirmed attendees
  • check Preserve original imported fields for reconciliation

Programme

Keep the running order workable

Allocate people to sessions with explicit room, speaker and timing records.

  • check Reject allocations to full sessions
  • check Reject overlapping sessions for one attendee
  • check Check room and speaker clashes when adding a session
  • check Print the programme in your business branding

Commitments

Make the next chase obvious

Read speaker deadlines and sponsor commitments together before your weekly meeting.

  • check Name the owner of each missing speaker brief
  • check Sort outstanding promises by their due date
  • check Record evidence when a sponsor commitment is complete
  • check Draft an internal event brief from current records

Record reviews

Make your own rules inspectable

Keep review prompts beside the event records, with the sources and policy choices documented.

  • check Flag missing event privacy notices
  • check Review notice obligations for imported records
  • check Set retention review dates without automatic deletion
  • check Change your fields and review rules as the business changes

Make it yours

Design your own Swoogo replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Swoogo. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Swoogo replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Swoogo data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers captured from the fictional forum included with the free version. Ask a question and see the current event records.

forum

Event Operations for Claude Code

Connected to your own database

Which events have waiting attendees and spare places?

SPRING

Me st
Spring Partner Briefing
Arts on ve
2026-09-10
Nue ca
Auckland Studio
Pacity co
20
Nfirmed wa
1
Iting sp
0
Aces
19

HARBOUR

Me st
Harbour Operations Forum
Arts on ve
2026-10-24
Nue ca
Wellington Harbour Rooms
Pacity co
3
Nfirmed wa
2
Iting sp
1
Aces
1

Ask it anything

Questions your event team can ask

These ten questions are answered by the free version today. Your own records and rules make the answers useful to your business.

chat_bubble Which events have waiting attendees and spare places?
chat_bubble Which sessions have reached capacity?
chat_bubble Who is waiting, and in what order did they register?
chat_bubble Which speaker briefs are late and who is chasing them?
chat_bubble Which sponsor promises are overdue?
chat_bubble What is the programme by room and speaker?
chat_bubble Which confirmed attendees have a recorded arrival?
chat_bubble Which organisations appear across our events?
chat_bubble Which records need a notice or retention review?
chat_bubble What must we resolve at the next event meeting?

Switching

How to switch from Swoogo

A move like this usually involves exporting registrations, mapping your event records, testing the import and rehearsing the events you need to run before switching.

  1. 1

    Export your registrations

    Start with a registration CSV for one event, which Swoogo documents how to export. Export the records you need for the events you plan to move, and keep a copy of the source data. Registrations are only one part of the move. Sessions, speakers, sponsor commitments and historical check-ins need separate mapping and reconciliation.

  2. 2

    Test the registration import

    Create the destination event first. Load one event's registration CSV with the import's test run before saving records. The importer preserves original fields and can map renamed headings. Identical repeats are skipped, while changed records stop for reconciliation, so check that the event and its column mappings are right before importing for real.

  3. 3

    Review import results

    Check which records the import rejects or holds for reconciliation, and resolve those issues before relying on the data. Confirm that renamed headings map to the right fields. The import does not infer privacy consent, payments or historical check-ins, so review those separately and do not assume they have moved with the registrations.

  4. 4

    Rehearse both systems

    Keep Swoogo available during a brief overlap while you rehearse the events you need to run in the new system. Check registrations, session places, speaker deadlines and sponsor commitments against your source records. The base handles internal operations only, so confirm separately how you will handle participant-facing pages and mobile tools that are part of your Swoogo setup.

  5. 5

    Switch off Swoogo

    Switch off Swoogo only after you have rehearsed the events and reconciled new or changed records. Keep the source exports you need for reference, including any history you chose not to bring into the new database. Make sure any Swoogo work outside internal event operations has a separate plan before you end its use.

construction

Where the real effort goes

Most of the work is mapping your own fields and operating rules, then deciding how much history to bring. Registrations import one event at a time. Sessions, speakers, sponsor commitments and historical check-ins need separate mapping and reconciliation. When Enterprise DNA runs the setup, it handles this mapping and reconciliation as part of the agreed work.

Not ready for a call?

Get your Swoogo switch plan by email

We will send you the step-by-step plan for moving your business off Swoogo, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Choose the help your event team needs

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo and install the dependencies
  2. 2 Run npm run demo and inspect the fictional forum
  3. 3 Open it in Claude Code, Codex, OpenCode or Cursor
  4. 4 Test your Swoogo CSV import before bringing across business records
Get it on GitHub

Built around your business

We customise it

A setup fee, then a retainer for ongoing work

  • check Your registration fields, allocation rules and event paperwork
  • check Your Swoogo exports mapped and reconciled
  • check A web front end and participant forms when you need them
  • check A different technical foundation where your business needs it
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed and operated through Omni by Enterprise DNA
  • check Your agreed event and business connections
  • check Access controls, backups and recovery checks for shared use
  • check Ongoing changes as your programme and event team change
Book a call

Questions

Instead of Swoogo, answered

Does this replace every part of Swoogo? expand_more

The free version runs internal event operations from imported or staff-entered registrations. We build participant forms, mobile workflows and business connections into your custom version after agreeing the scope. Rehearse the events you need to run before switching.

Can we bring our Swoogo registrations across? expand_more

Yes. Export one event to a registration CSV, then do a test run first. The importer keeps original fields and rejects invalid records. Sessions, speakers, sponsor commitments and historical check-ins need separate mapping and reconciliation. We handle that as part of your setup.

Why switch if Swoogo already lets us ask questions about our data? expand_more

Swoogo offers conversational access and custom reporting. The reason to choose this is ownership and control over your own event process. The questions shown here demonstrate the free version; they are not claims that Swoogo cannot answer them.

Will the privacy checks make us compliant? expand_more

They identify missing records and due reviews. An operator must assess the evidence and which rules apply. The supplied checks reference New Zealand privacy principles; we adapt rules, access controls and retention reviews to your business and jurisdiction.

What does Enterprise DNA charge? expand_more

One setup fee, then a retainer for the agreed ongoing work. We scope your records, participant experience, connections and operating support on the call. The free version has no licence fee; hosting and the assistant you use have their own costs.

Bring your next event plan to Sam

Book 30 minutes with Sam. Show him your current process and the Swoogo work you want to own. Leave with a clear scope for your version.

Book 30 minutes with Sam Get the free version

Event Operations for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Swoogo?

Get your version built