Swoogo pricing
Swoogo pricing and what it adds up to
US$11,800 a year starting price for Swoogo Professional
- check_circleYour data in a database you own
- check_circleOpen source, no lock-in
- check_circleBuilt and run by Enterprise DNA
The plans
What Swoogo charges
Swoogo Professional starts at US$11,800 a year for one full user and one reporting user, excluding applicable sales tax. The bill is a recurring licence, with some services and advanced onsite features offered separately.
Professional
US$11,800 a year
This published starting subscription is for one full user and one reporting user, excluding applicable sales tax.
How the bill is built
Different user roles
The starting subscription includes one full user and one reporting user. These roles have different permissions, so the user mix matters when you look at what the subscription covers.
Platform features
The paid platform includes unlimited events and registrations, an event website builder, basic check-in, and standard and custom reports. These features are part of the recurring licence.
Advanced onsite tools
Basic check-in is included, while advanced onsite features are an upgrade. Check whether that upgrade applies to your event and what it will add to your bill.
Separately offered services
Mobile event apps, extra domains and professional services are separately offered upgrades. Check which of these you need and what they will add to your yearly Swoogo cost.
A year of Swoogo
Your annual starting cost
The published Professional starting subscription is US$11,800 a year for one full user and one reporting user. Applicable sales tax is excluded. That is a starting subscription price, not a verified customer invoice. Mobile event apps, extra domains, professional services and advanced onsite features are separately offered, so check which apply to your account when working out your yearly cost.
Underneath the bill
What you are really paying for
Access for different roles
The starting subscription includes a full user and a reporting user, with different permissions. Part of the price covers access for organisers and reporting users under those roles.
A bundled event platform
The recurring licence includes unlimited events and registrations, an event website builder, basic check-in, and standard and custom reports. You are paying for these event delivery features together in the platform.
Separately offered upgrades
Advanced onsite features are an upgrade, while mobile event apps, extra domains and professional services are separately offered. These sit outside the included features described in the starting subscription.
The owned alternative
An event system you own
Enterprise DNA builds Event Operations around how your business runs, brings your Swoogo data across and runs it for you. Your records sit in a database you own, and you can work with them in plain language. Enterprise DNA charges one setup fee, then a monthly retainer, with no per-seat plans. There is also a free version you can run yourself.
Event Operations for Claude Code
One setup fee, then a monthly retainer. No per-seat plans, no tiers, and the system is yours.
Make it yours
Design your own Swoogo replacement
Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Swoogo. Try it here, and we build the real one.
2. What it runs
3. Make it fit
4. Your colour
Answered from your own database
Good morning. Here is what needs you today.
We build it from the open-source base, bring your Swoogo data across and run it for you.
Questions
Swoogo pricing, answered
What is the starting price for Swoogo Professional? expand_more
The published starting subscription is US$11,800 a year for one full user and one reporting user. Applicable sales tax is excluded. Treat this as a starting price, not a confirmed invoice for your business, since separately offered upgrades and services may also be relevant.
Does the Swoogo annual price include every feature? expand_more
The paid platform includes unlimited events and registrations, an event website builder, basic check-in, and standard and custom reports. Advanced onsite features are an upgrade. Mobile event apps, extra domains and professional services are separately offered, so check which options apply to your account.
What should you check before comparing your yearly Swoogo cost? expand_more
Start with the US$11,800 a year Professional starting subscription, which covers one full user and one reporting user and excludes applicable sales tax. Then check whether your setup includes separately offered services or advanced onsite features, and account for any that apply.
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