Enterprise DNA

Instead of Thematic

Stop renting Thematic. Own your feedback analysis.

We build your version around the feedback you collect and the decisions you make. We bring your Thematic response exports across, connect the agreed sources and run the system for you.

Thematic lists Foundation at $25,000 per year. Its pricing page does not specify the dollar currency; confirm your local quote.

Get your version built See it working
  • check_circleYour data in a database you own
  • check_circleOpen source, no lock-in
  • check_circleBuilt and run by Enterprise DNA

What the subscription buys

A yearly platform bill around your customer evidence

Thematic charges for analysing feedback at scale. Foundation lists $25,000 per year; the enterprise package is quoted. Your own version starts with the comments and the review work your team actually needs.

paid

The annual plan

Foundation has a published yearly price. Enterprise is tailored to the agreed scope.

chat

Comment capacity

Foundation includes up to 25,000 comments. Comment volume is one of the factors in the contract.

folder

Separate feedback sources

Foundation includes up to three datasets. Source coverage forms part of the package.

manage_search

Theme and sentiment analysis

Thematic supplies automated analysis. Our free base holds proposed coding and the evidence an analyst accepts.

dashboard

Reports and questions

Thematic includes dashboards and natural-language analysis. Owning your version lets you change the calculations and review steps around your business.

support_agent

Support and operating scope

The package includes vendor support. Enterprise DNA scopes migration, connections and ongoing operation for the system you own.

What you own

The evidence, the review decisions and the follow-through

Evidence

Know what each theme rests on

Keep the original comment beside the reviewer and the words used to support a label.

  • check Response dates, segments and collection channels stay attached
  • check Proposed coding waits for review before entering headline counts
  • check The quoted words must occur in the source response
  • check See the reviewer and reason behind an accepted theme

Analysis

Compare groups with the right denominator

Ask which problems dominate each customer group and how much scored evidence sits behind them.

  • check Theme shares use all responses in the relevant dataset
  • check Segment comparisons include each group’s response count
  • check NPS calculations leave missing scores out
  • check Recent and prior periods show both mentions and response totals

Action

Put a name against the recurring problem

Connect each improvement to its theme and feedback source, then track the commitment through to evidence.

  • check Assign an owner and due date to an improvement
  • check See overdue work alongside quiet feedback sources
  • check Require completion evidence before closing an action
  • check Prepare an internal brief without copying customer comments

Ownership

Run the review on your own terms

Your database holds the feedback, the original imported fields and the history of review decisions.

  • check Bring in a response export with a test run before saving
  • check Keep exact repeat imports from creating duplicate records
  • check Flag retention reviews and preserve recorded legal holds
  • check Put your brand on the evidence brief and action register

Make it yours

Design your own Thematic replacement

Everything starts from the open-source base. Then it gets your name, the parts you run, your rules and your data from Thematic. Try it here, and we build the real one.

2. What it runs

3. Make it fit

4. Your colour

Your business · your Thematic replacement Your version
YB Your business

auto_awesome

Answered from your own database

Build my version

We build it from the open-source base, bring your Thematic data across and run it for you.

What it looks like

Ask it like you would ask a colleague

Real answers from the demo data that ships with Feedback Analysis for Claude Code. It runs in Claude Code inside the Claude app, so it feels like any chat you already use.

forum

Feedback Analysis for Claude Code

Connected to your own database

Which themes have the most evidence, and do they have open actions?

Harbour customer survey

Theme
Delivery reliability
Mentions
3
Total responses
6
Share pct
50.0
Negative
2
Open actions
1

Harbour customer survey

Theme
Support handover
Mentions
2
Total responses
6
Share pct
33.3
Negative
2
Open actions
0

Harbour customer survey

Theme
Invoice clarity
Mentions
1
Total responses
6
Share pct
16.7
Negative
1
Open actions
0

Harbour support follow-up

Theme
Support handover
Mentions
1
Total responses
2
Share pct
50.0
Negative
1
Open actions
1

Ask it anything

Ten questions your feedback review can answer

These analyses work on the included demo. Thematic also offers natural-language analysis; your version gives you control of the records and review rules.

chat_bubble Which themes combine negative comments with no assigned action?
chat_bubble Do wholesale and retail customers mention the same problems at the same rate?
chat_bubble How many scored responses sit behind each theme score?
chat_bubble Which themes gained mentions across the last two thirty-day periods?
chat_bubble Which responses still have proposed labels or no accepted theme?
chat_bubble Which feedback datasets have gone quiet while actions remain overdue?
chat_bubble What action evidence is due before our next review?
chat_bubble Which datasets need a personal-information retention review?
chat_bubble Who reviewed a theme assignment and what source words support it?
chat_bubble What are the accepted themes, review backlog and action commitments for Monday?

Switching

How to switch from Thematic

A move like this involves exporting your feedback, mapping your fields, checking the import, and running both systems side by side before you switch.

  1. 1

    Export your feedback

    Use Thematic’s CSV export to get the response records your account allows. Include comment text, dates, segments, collection channels and NPS scores where present. Include documented theme labels if they are available in your export. Check Thematic’s export guidance or ask its support team if you are unsure which fields your account can provide.

  2. 2

    Prepare and test the import

    Create a dataset for the feedback, then match your export’s column headings to the fields the new system expects. Run the import’s test option before saving records. The import can carry comments, dates, segments, channels and NPS scores, while keeping original fields. A small sample helps you confirm that the mapping makes sense before bringing in the rest.

  3. 3

    Review the test results

    Check what the test run flags before importing the full export. Look for headings that need mapping and sample records that need reconciliation. Imported theme labels are proposals for review, not accepted findings. The base does not reproduce Thematic’s trained analysis model, so review the source comments and accept theme assignments based on the evidence.

  4. 4

    Run both systems side by side

    Keep Thematic available while you check the new system against your normal feedback review. Confirm that the records and fields you need came across, and decide how your team will handle theme review and follow-up actions. Reports, connections, team screens, permissions and integrations may need separate work, so agree what you need before relying on the new setup.

  5. 5

    Switch off Thematic

    When you have checked the imported records and agreed how your team will use the new setup, make it the place you use for feedback analysis. Then follow Thematic’s process for ending or changing your account. Keep the exported records according to your business’s retention needs, and make sure any required reports or connections have been addressed before you stop using them.

construction

Where the real effort goes

The main work is usually mapping your own export fields, deciding which history to bring across, and reviewing the imported records and proposed themes. Thematic’s trained analysis model does not transfer as an equivalent feature, and dashboards, permissions and integrations need separate work. If Enterprise DNA installs and runs the system for you, it handles the field mapping and migration work with you.

Not ready for a call?

Get your Thematic switch plan by email

We will send you the step-by-step plan for moving your business off Thematic, what the move really involves, and how we would do it for you.

One email with your plan. No spam, and you can unsubscribe any time.

Three ways to own it

Do it yourself, customise it, or have us run it

Open source

Do it yourself

Free, open source

  1. 1 Clone the repo, run npm install, then npm run demo
  2. 2 Open it in Claude Code, Codex, OpenCode or Cursor
  3. 3 Ask for /weekly-review and inspect the fictional feedback
  4. 4 Read the switch guide and preview your Thematic CSV import
Get it on GitHub

Built around your business

We customise it

One setup fee, then a retainer

  • check Your source fields, theme definitions and review rules
  • check Your Thematic exports mapped and checked against the originals
  • check A web front end and automated classification scoped for your team
  • check A different technology foundation when the business needs it
Get your version built

Omni by Enterprise DNA

We run it for you

One setup fee, then a retainer

  • check Installed and connected through Omni by Enterprise DNA
  • check Your feedback imports and weekly review routine maintained
  • check Access controls, backups and privacy handling configured
  • check A team to operate the system and make agreed changes
Book a call

Questions

Instead of Thematic, answered

Does the free version automatically discover themes like Thematic? expand_more

The free base records proposed themes and calculates results from the evidence an analyst accepts. It does not reproduce Thematic’s trained analysis model. Enterprise DNA can build classification and source connections into your version, with quality checks on your own feedback before you rely on the results.

What comes across from my Thematic export? expand_more

The response import carries comment text, dates, segments, collection channels and NPS scores when present. It can also bring across the documented theme labels as proposals for review. Original fields are retained. We map your column headings and reconcile a sample before moving the rest.

Can I keep our dashboards and existing connections? expand_more

We scope the reports, connections and team screens your business needs as part of building your version. The free version includes read-only summaries, an evidence brief and an action register. Your response export supplies the records; the wider operating setup is agreed during migration.

How are private comments and retention handled? expand_more

New comments need a recorded privacy review. The free checks flag overdue retention reviews and preserve recorded legal holds. They do not certify compliance or remove personal information. We configure access and backup handling for the installed version, and agree what can be shared with each audience.

What will Enterprise DNA charge, and what happens to the records? expand_more

There is one setup fee, then a retainer for the agreed operation and changes. The database belongs to your business. You can export the response records, themes, review history and actions. The free software has no licence fee; hosting and the tools you use to operate it have their own costs.

What would your own feedback system look like?

Book 30 minutes with Sam. Bring your Thematic bill and one feedback export. We will work through the records, the reports you use and what it takes to build and run your version.

Book a call Get the free version

Feedback Analysis for Claude Code is free and open source, published by Enterprise DNA.

Done paying for Thematic?

Get your version built