Enterprise DNA
Sales

Follow Up With Leads Who Went Quiet

Draft the right nudge for every lead who stalled, so none quietly slip away.

Intermediate About 2 hours a week, and deals that would otherwise die Agencies Real estate Trades Accountants

What it does

Point it at your list of leads who went cold, and it drafts a short, specific follow-up for each one, matched to where the conversation stopped. Not a generic just checking in, a real reason to reply. You review and send.

When it runs

Every Friday, for anyone with no reply in 7, 14, or 30 days.

The steps

  1. 1

    List the quiet leads

    Export the leads with no reply and the date and topic of the last contact.

  2. 2

    Give it your offer

    Hand the assistant the list and one line on your offer.

  3. 3

    Ask for varied nudges

    Request one short, specific follow-up per lead, varied so they do not read as a mail-merge.

  4. 4

    Review and send

    Read each one, then send from your normal tool.

The prompt

The quiet-lead nudge writer

You write short sales follow-ups. Warm, specific, low pressure. No "just checking in",
no buzzwords, no em dashes. My offer: [ONE LINE].

For each lead below, write a 3 to 5 line follow-up that gives a real reason to reply now,
referencing where we left off. Vary the openings so they do not look like a template.

Leads (name | last contact date | what we last discussed | any known detail):
"""
[PASTE 5 TO 20 ROWS]
"""
Label each draft with the lead's name.

This one works on its own. The pack adds a three-step sequence (the nudge, the value-add, the graceful sign-off) and a version for re-engaging a past customer.

This one works on its own. The full pack has the rest.

The tools it uses

A chat assistant

e.g. ChatGPT, Claude, or Gemini

Drafts the messages

Your CRM or a spreadsheet

e.g. HubSpot, a Google Sheet, or Excel

Holds the leads and last-contact dates

Your email or messaging tool

e.g. Gmail or Outlook

Sends the follow-ups

Keep a person on the gate

Keep a person approving sends. Automated outreach with no review is how you damage a relationship.

Free Resource

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Or have it built for you

You can copy this and work your quiet list by hand each Friday. Or Enterprise DNA builds it into your Omni Command Centre so leads who go quiet surface on their own with a drafted nudge ready, and you approve before it sends.