Margin Analysis

Dive into the concept of measure branching. It is layering measures one on top of the other until you get the desired result

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Measure branching is a concept that I enjoy implementing. It involves layering measures until you reach the desired outcome.


This is a truly powerful technique because you can work your way up to any calculation and still have the workings of the data model to enable filtering of your data.

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Sam McKay

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  • Sam is Enterprise DNA's CEO & Founder. He helps individuals and organizations develop data-driven cultures and create enterprise value by delivering business intelligence training and education on Microsoft’s Power BI platform
  • He partners with business decision-makers and analysts across all industries and business functions.

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