Leadership and data · Live demo
Retail execution questions, answered from store audit data
Answers sales managers' questions about displays, planograms and shelf availability straight from store audit data, and turns gaps into rep actions.
Talk to Isla at Tussockvale Foods
Tussockvale Foods is made up. Isla is a real agent, set up the way we would set one up for your team. Talk or type and ask what your staff would ask.
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The problem
Store audits pile up in a retail execution system that needs an analyst to query. Managers find out a display was missing after the promotion has finished.
How it works
- Reads store audits from reps and merchandisers as they are filed
- Answers questions on display compliance, planograms and on-shelf availability
- Breaks results down by territory, rep and reason
- Links compliance to sales where scan data allows
- Adds fixes to reps' call lists and requests display kits from trade marketing
What it connects to
- Mark (national sales manager)How's the dips display going at Harbourlight?
- AgentIt's up in 83 of 94 stores, 88%, from this week's audits. Stores with the display are selling 2.1 times more dips than stores without it.
- Mark (national sales manager)Where are the 11 gaps?
- AgentThree in Jess's territory, three in Tom's, two in Ana's, two in Wellington and one in Liam's. Five of them never received a display kit.
- Mark (national sales manager)Get kits out and have the reps fix them this week.
- AgentDone. I've asked trade marketing to courier five kits and added all 11 stores to the reps' calls this week, with a note in tomorrow's briefings.
Illustrative conversation. Names, numbers and details are made up.
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