SAP
Business software giant that invested in n8n and plans to put n8n inside its Joule Studio agent tool.
- Based in
- Walldorf, Germany
- Listed
- Public (SAP)
Its customers run core business software, so a built-in agent tool reaches them directly.
SAP's own agent tools compete with n8n, so the partnership may not stay close.
Money coming in
Who pays SAP, and for what.
No customers of SAP mapped yet.
Money going out
Who SAP pays to do what it does.
Strategic investment, with plans to embed n8n in its Joule Studio
bolsamania.com
Where it sits on the map
Competitors and neighbours
Sells Microsoft 365 Copilot inside Office and Windows, and owns a large stake in OpenAI.
20M+ users (2025)
Open profileCRM company selling Agentforce, AI agents built into its customer software.
Agentforce ARR about $800M in the quarter to Jan 2026, up 169% year on year (company, Q4 FY26)
Open profileOpen-source workflow tool that links AI models to business apps, with a paid cloud and enterprise tier.
About $40M a year (reported at the Aug 2025 term sheet, Sifted). GetLatka also estimates $40M
Open profileMakes LangChain, a popular framework for building AI apps, and LangSmith, its tracing and testing product.
LangSmith annual recurring revenue reported at $12M to $16M (TechCrunch, 2025). Not confirmed by the company
Open profileOpen-source framework where several AI agents work together as a team on one task.
About $3.2M ARR in 2025 (estimate, via a news report citing Latka). Growjo estimates $2.4M
Open profileConnects thousands of apps so tasks run automatically, and now sells AI agents on top.
About $250M+ a year (estimate)
Open profileAutomation software that now adds AI agents to its software robots, which click through business systems.
About $1.5B a year (public)
Open profileLow-code platform where businesses build teams of AI agents without deep coding.
US$24M Series B led by Bessemer (May 2025), after a $15M Series A (2023)
Open profileEnterprise automation platform that connects business systems and runs AI agents across them.
ARR up 35% year on year and net new ARR up 50% in FY26 (year to 31 Jan 2026, company-reported via a summary site). Over 700 customers above $100K ARR
Open profileSources: bolsamania.com
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