Enterprise DNA

Nonprofits and events · Worked example

Event registration and questions line for a nonprofit

Registers people for community events, answers logistics questions and routes supporter enquiries to the small staff team.

VoiceWeb chat Lead captureMultilingualYour knowledgeHuman handoff

The problem

A small nonprofit team can't staff the phone before a big community event. Questions about parking, accessibility and registration go unanswered.

How it works

  1. Answers phone and website questions from the event information pack
  2. Registers attendees and records access needs
  3. Switches language for community members who prefer another language
  4. Captures volunteer and donor interest for the team
  5. Transfers media or sponsor calls to the right staff member

What it connects to

  • Event registration system
  • CRM
  • SMS
  • Website
Sample conversation
  1. CallerHi, is the community day wheelchair accessible?
  2. AgentYes. There's accessible parking by the main entrance and the whole venue is step-free. Would you like to register?
  3. CallerYes, for me and my mum.
  4. AgentLovely. Can I take your name and mobile, and is there anything else that would make the day easier for either of you?
  5. CallerA seat near the stage would help.
  6. AgentI've noted that for the team. You'll both get a text confirmation and a reminder the day before.

Illustrative conversation. Names, numbers and details are made up.

Capabilities used

  • Lead capture. Asks your qualifying questions and writes a clean record into your CRM.
  • Multilingual. Switches language mid-conversation when the caller does.
  • Your knowledge. Answers from your documents, website and videos, and stays current when they change.
  • Human handoff. Transfers the call, books a callback or forwards the email when a person should take over.
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