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Enterprise DNA Experts Are The Communities
Data Super Users!

"Enterprise DNA Experts are a selection of subscribers who come recommended from Enterprise DNA as have showcased high levels of mastery around Power BI. Experts is our highest awarded credential for subscribers and can only be acheived by showcasing advanced and varied Power BI skills through earning the Enterprise DNA Certification and consistently supporting subscriber queries on the forum."

— Sam McKay, CFA - Founder, Enterprise DNA

Enterprise DNA

Expert Profiles

Cover: Sam McKay

Sam McKay

CEO & Founder

  • 7+ years Power BI
  • 10+ years Excel and VBA CFA Charterholder
  • Sam is Enterprise DNA's CEO & Founder. He helps individuals and organizations develop data-driven cultures and create enterprise value by delivering business intelligence training and education on Microsoft’s Power BI platform
  • He partners with business decision-makers and analysts across all industries and business functions.
Cover: Gaelim Holland

Gaelim Holland

Enterprise DNA Expert

  • 9+ years Python
  • 6+ years Power BI
  • 12+ years Excel
  • Innovative Data Analyst and Digital Channel Optimization Specialist with thorough knowledge of Omni channel analytics and incorporating online and offline data in funnel analysis.
  • Skilled in maximizing online sales, revenue, and call-to-actions through conversion rate optimization, statistical science, and A/B testing. Deep expertise in statistical testing tools, data extraction, and data science.
  • My 15 year career has allowed me to work in multiple data science roles in several industries at organizations from the startup level to Fortune 500 companies across 3 continents.
Cover: Henry Habib

Henry Habib

Enterprise DNA Expert

  • 5+ years Power Apps
  • 5+ years Power Automate
  • 8+ years Excel
  • Improved processes and facilitated organizational change using both standard and bespoke tools (Power Platform, data analytics, custom built programs, etc.) for over 6 F500 companies spanning financial services, retail, and telecom 
  • Led training and employee-tool empowerment sessions (SharePoint, Power Apps, Power Automate) for several organization, the most recent being a large governmental organization of over 6,000 members, with advisory add-ons 
  • Accomplished Power Platform and Office 365 trainer (specializing in SharePoint, Power Apps, and Power Automate), with over 100 hours of recorded content and over 30,000 paid students on e-learning platforms 
  • Background in Accounting and Finance, with a specialization in Economics 
Cover: Melissa de Korte

Melissa de Korte

Enterprise DNA Expert

  • 8+ years Power Query
  • 6+ years Power BI
  • 10+ years Excel
  • Skilled in ETL and Modelling. Delivered practical Power Query solutions in both Excel and Power BI. 
  • Expertise in analysing business process data. Delivering, deploying and supporting Power BI solutions throughout the organisation. 
  • All-round Power platform enthusiast. 
Cover: Greg Philps

Greg Philps

Enterprise DNA Expert

  • 4+ years Power BI
  • 20+ years SQL
  • Consulted on many IT projects using the Microsoft BI stack to the Canadian federal government since 2009, and used Power BI exclusively since 2020.
  • Skilled at developing and implementing clear and simple data transformation logic, data cleansing routines, and data models, using DAX, Power Query, and paginated reports. 
  • Extensive experience as well with other Microsoft BI tools, including those for the design, development, and deployment of data warehouses (SSAS), ETL packages (SSIS), SQL queries (SSMS), and reports (SSRS). 
  • A recognized expert in the use of the Deneb custom visual within Power BI, and author of numerous Deneb\Vega-Lite-focused media (YouTube videos, templates, workouts, and the first Deneb course available worldwide)
Cover: Brian Julius

Brian Julius

Enterprise DNA Expert

  • 5+ years Power BI
  • 30+ years Data Analytics/Statistics
  • 10+ years R
  • Data Career Guru
  • Over 30 years experience performing complex analysis of economic and business operations data  
  • Specialty in the application of data analytics to improve the effectiveness and efficiency of public sector processes  
  • Recent Power BI solutions focused on human resources, budget planning and financial management, interagency agreements, and waste minimization  
  • Particular interests in addressing DAX-related challenges and applying innovative techniques to improve the Power BI user experience 
Cover: Paul Lucassen

Paul Lucassen

Enterprise DNA Expert

  • 15+ years Excel
  • 5+ years Power BI
  • 5+ years Power Query
  • Focusing on Logistics and Transportation Analysis with Power BI, providing solutions to both manufacturers and logistics companies throughout Europe and the US.
  • Specialised in Geospatial Analysis with 2 courses on the platform.
  • BrIdging the gap between standard GIS software and mapping in Power BI.
Cover: Jarrett Moore

Jarrett Moore

Enterprise DNA Expert

  • 6+ years Power BI
  • 3+ years Power Automate & Power Automate Desktop
  • Have provided Power BI solutions to over 60 companies in the Restoration Industry over the past year and a half throughout the US and Canada
  • Developed in depth solutions for Job Management, Accounts Receivable, Accounts Payable & Financials.   
  • Power BI expertise in Data Modeling, DAX, Power Query Editing & Conditional Formatting. 
Cover: Hafiz Zubair Sultan

Hafiz Zubair Sultan

Enterprise DNA Expert

  • 14+ years Data Analysis
  • 6+ years Power BI
  • 3+ years SQL
  • 14 years of professional experience working in Fortune 500 companies in telecom domain in Asia, Europe and Middle East 
  • Worked in BSS/OSS domain in projects implementation, BI and data warehousing, Business Analyst, Level 3 support, Level 2 support and Level 1 support 
  • Hands-on experience on tools such as: Tableau/Power BI, SQL, MSBI(SSIS,SSAS,SSRS), Advanced Excel, UNIX (Sun Solaris, IBM AIX, HP UX), Informix Database and more! 
  • Certified Project Management Professional and Data analyst 
Cover: Alex Badiu

Alex Badiu

Enterprise DNA Expert

  • 9+ years Data Analysis
  • 3+ years Power BI
  • 3+ years Tableu
  • +9 years experience in various financial positions: Controlling, FP&A, Pricing, Data Analyst in several multinational companies. 
  • +3 years experience with Data visualization solutions: Power BI & Tableau 
  • Former Alteryx User Group leader in Paris (2019) 
  • Project Manager for international BI solutions & deployments (certified Scrum Master) 
  • Passionate about data, people & processes, I am a true believer of simplification, automation & increased collaboration. 
  • Interested in Digital transformation, new ways of working, data governance and building knowledge sharing communities. 
Cover: Sue Bayes

Sue Bayes

Enterprise DNA Expert

  • 6+ years Data Analysis
  • 5+ years Power BI
  • 3+ years R, Python, SQL
  • Microsoft Certified: Azure Enterprise Data Analyst Associate
  • Microsoft Certified: Power BI Data Analyst Associate
  • Over 5 years successfully working as an independent Power BI developer and data analyst within the public and private sector
  • Reporting solutions range from project management, planning, financial reporting, specific service sector reporting, bespoke data cleansing and sentiment analysis.
  • 15 years of lecturing in Business and Computing before starting my own business.
  • I am passionate about data in general and how we can harness information to grow business. Knowledge of R, Python, SQL and C# but main love is M and DAX.
Cover: Ilgar Zarbaliyev

Ilgar Zarbaliyev

Enterprise DNA Expert

  • 3+ years Power Platform
  • 3+ years Power BI
  • 25+ years Excel
  • Retail Store Manager with diversified experience into Textile Experience and Store Operations Specialist with multi-unit & category management experience and Data Analyst who loves to interpret and analyze data to drive growth with furnishing insights, analytics, and business intelligence needed to guide decisions. 
  • MCT (Microsoft Certified Trainer), MCE (Microsoft Certified Educator), MIE Expert (Microsoft Innovative Educator Expert), MCSA: BI Reporting 
  • 14 Microsoft Certificates in Azure, Dynamics 365, Excel, Power Platform Products (Power Apps, Power Automate and Power BI) & Enterprise DNA Certified 
  • PL-300 Course Author (Enterprise DNA) 
  • Trained Microsoft Excel, PowerPoint and 21 Century Learning Design courses to more than 800 people for the period of April 2021- November, 2022 
Cover: Pascal Kiefer

Pascal Kiefer

Enterprise DNA Expert

  • 2+ years Power BI
  • 2+ years Power BI Reports
  • Founder and CEO of BI Samurai, a Switzerland-based company focusing on data and Power BI solutions   
  • Implemented Power BI reports for countless companies from all industries across the globe   
  • Enhances the capabilities of Power BI with custom visuals developed by BI Samurai   
  • There's nothing he hasn't seen/done in Power BI 
Cover: Paul Gerber

Paul Gerber

Enterprise DNA Expert

  • 4+ years Excel
  • 2+ years Python
  • 2+ years Power BI
  • Chemical Engineer (BSc) for over 18 yrs. Oil & Gas experience with a background in combustion theory and design of EPA certified combustion equipment. 
  • About 2 years experience in Power BI. 
  • Delivered several reports with detailed insights for current corporate finance departments and other various sectors within the company. Trained fellow colleagues in the use of Power BI and DAX. 
  • Won my first two challenges with eDNA back-to-back. 
  • 21 eDNA courses completed including R and Python. I continue to expand my knowledge base in R, Python and SQL. 
Cover: Heather Rowe

Heather Rowe

Enterprise DNA Expert

  • 15+ years Excel
  • 6+ years Power BI & Power Query
  • 3+ years Data Analysis
  • Has honed skills in finding creative formula solutions for Excel after many years of experience working with small-midsize companies that had limited resources. Began working with Power BI early in 2017, working in both Excel and the Desktop to present solutions to our management team. 
  • Currently working for a mid-sized, family-owned company in the private sector, with a focus on B2B sales. 
  • Have developed solutions at multiple levels within the company including C-level management, division managers, and sales team members. Have also developed a solution for a few key clients, providing additional insight into their purchases. 
  • Experienced with both DAX and M code, with much early training coming from reading various blogs and following YouTube channels. Working on gaining experience with some of the External Tools that have been introduced over time. 
  • Always eager to learn, and more than happy to ‘give back’ assisting others in their journey, improving my own knowledge base through research of different types of problems. 
  • In addition to enjoying how much Power BI can speed up truly mundane tasks, truly fascinated by the innovative ways that visuals can bring the data story together for an audience. 
Cover: Harsh Anil Joshi

Harsh Anil Joshi

Enterprise DNA Expert

  • 5+ years Excel
  • 2+ years Power BI
  • 1+ year SQL
  • Over 5+ years experience in Accounting & Finance, 2+ Years experience in Power BI, over 1.5 years experience in Media Industry, and pursuing Chartered Accountancy. 
  • Certified Enterprise DNA Member in Power BI with over 15+ completed courses. 
  • Providing Power BI delivered solutions to a wide range of clients, helping them analyze and track the performance of their campaigns and enabling them to achieve their KPI's in a timely and efficient manner with optimal ROI's. 
  • Power BI enthusiast employing PowerQuery and DAX Language best practices. 
  • Experienced and certified in other BI Tools such as SQL and MySQL software. 
Cover: Hossein Seyedagha

Hossein Seyedagha

Enterprise DNA Expert

  • 5+ years Data Analysis
  • 2+ years Power BI
  • 2+ years SQL
  • Background in Statistics (BSc) & Biostatistics (MS) 
  • Over 5 years experience working with statistical packages SPSS, Minitab, R, and SAS. 
  • About 2 years experience working in Regulatory Affairs performing Non-compartmental (NCA) and BA/BE analyses for Clinical Trial studies, and fitting statistical models. 
  • About 2 years experience working with Power BI and SQL Server 
Cover: Matthias Friedmann

Matthias Friedmann

Enterprise DNA Expert

  • 5+ years Power Query
  • 20+ years Data Analytics
  • 7+ years Power BI
  • An experienced Data Analyst, Enterprise DNA Expert, content creator and a master of Power Query.
  • He is one of the top contributors to the Excel BI nightly Excel/Power Query challenge, where he is known for his creative solutions that use the PQ interface to generate M code, which he then modifies to perform advanced transformations.
  • Ever since he entered the automotive industry in 1995, he's been using Excel for planning and reporting to drive valuable insights
Cover: Jose Antonio Fernandez Puga

Jose Antonio Fernandez Puga

Enterprise DNA Expert

  • 20+ years Data Analysis
  • 3+ years SQL
  • 2+ years Power BI
  • Almost 20 years of professional experience as ERP Analyst/Programmer for Management, Finance, Optics and Transportation 
  • 3 years of experience in Database development with SQL Server 
  • Enterprise DNA certified with 9 eDNA courses completed 
  • A year of training as a Data Analyst in Power BI, Power Query, Data Modeling, DAX and data visualization 
  • Participated in 4 eDNA challenges, winning the Newcomer category in the first one and overall winner in the third 
  • More than 50 solutions in the Enterprise DNA community forum. I love being able to help community members and learn from their queries 
Cover: Gustaw Dudek

Gustaw Dudek

Enterprise DNA Expert

  • 5+ years Data Analysis
  • 4+ years Power BI
  • 5+ years Excel
  • 5-year experience in working with clients from diversified industries mostly in healthcare sector and providing analytical solutions for real-world scenarios. 
  • Experienced in creating complex operational and financial analysis including multidimensional revenues & costs analysis and simulations, business lines profitability analysis, churn rate evaluations and others). 
  • Over 5-year experience in MS Power BI and over 5-year experience in MS Excel. 
  • Particularly specialized in creating interactive dashboards & reports in Power BI, with heavy emphasis on data visualization. 
Cover: Tim Weinzapfel

Tim Weinzapfel

Enterprise DNA Expert

  • 3+ years Power Automate
  • 5+ years Power BI
  • 2+ years R
  • Over 5 years experience in Power BI covering a wide range of expertise including Power Query, DAX, data modeling and visualization. 
  • Expertise in the Microsoft Power Platform and integrating Power BI with Power Apps and Power Automate.  Passionate for process improvement and automation using these applications. 
  • Programming experience in R Script and continuing to expand in this area including how to integrate in Power BI.  
  • Enjoy teaching others Power BI as well as collaborating and learning from the community. 
Cover: Abu Bakar Nisar Alvi

Abu Bakar Nisar Alvi

Enterprise DNA Expert

  • 23+ years Data Analyst
  • 4+ years Power BI Consultant
  • 2+ years Power BI Trainer
  • Microsoft Certified Azure Enterprise Data Analyst Associate. 
  • Microsoft Certified Power BI Data Analyst Associate. 
  • 23+ years of working as a data analyst, primarily as a telemetry engineer in the Defence Sector. 
  • 4+ years working as a Power BI consultant developing solutions for multiple industries. 
  • 2+ years working as a Power BI Trainer with 1000+ students trained through public and corporate trainings as a Microsoft Certified Trainer. 
Cover: Rachwen Mosbehi

Rachwen Mosbehi

Enterprise DNA Expert

  • 2+ years UI/UX
  • 2+ years Web Dev
  • 3+ years Power BI
  • Business Intelligence Engineer 
  • Over 3 years experience in Power BI 
  • Over 1 and half years in dashboard UIUX Design 
  • Delivered +20 Power BI solutions to a wide range of customers in Europe and Asia 
  • Create and implement Power BI embedded solutions for web application development 
  • Skilled in data visualization art 
Cover: Greg Deckler

Greg Deckler

Enterprise DNA Expert

  • 10+ years SQL
  • 7+ years Power BI Microsoft MVP
  • Vice President and a professional technology consultant for over 27 years. 
  • Six-time Microsoft MVP for Data Platform 
  • An active member of the Power BI Community site with over 5,000 solutions authored and almost 200 Quick Measure Gallery submissions. 
  • Authored 4 books on Power BI and is working on a fifth.
  • Founded the Columbus Azure ML and Power BI User Group (CAMLPUG) 
  • Presented at many different conferences and events including, SharePoint Saturday, CloudDevelop, and M3.
Cover: Kedeisha Bryan

Kedeisha Bryan

Enterprise DNA Expert

  • 5+ years Power BI
  • 3+ years Python
  • 6+ years Data Analysis
  • Senior Data Engineering Consultant at Booz Allen Hamilton with prior experience in business analyst and data science roles in both Silicon Valley and multibillion dollar companies.
  • Founder of the Data in Motion community,a leader who proudly serves the data community providing mentorship, resources, and training to beginners looking to break into the data space.
  • Navy Veteran. A production supervisor in the United States Navy, using data to solve problems and improve processes.
Cover: Krzysztof Nowak

Krzysztof Nowak

Enterprise DNA Expert

  • 3+ years SQL
  • 4+ years Data Analytics
  • 1 year R
  • Krzysztof Nowak is an Enterprise DNA Expert working in the financial industry as a senior process automation specialist. In addition to R, he specializes in the Alteryx platform.
  • An expert with main focus on writing neat, well documented code, finding efficient solutions to emerging problems and making things run fast and reliably.
Cover: Andrew Gard

Andrew Gard

Enterprise DNA Expert

  • 10+ years Computer Science
  • 7+ years Data Analysis
  • 2+ years Web Dev
  • Creator of the popular YouTube channel, Equitable Equations, which teaches practical statistics, data science, and R programming 
  • Professor of mathematics and computer science at Lake Forest College, located near Chicago, USA 
  • Author of the R package fqar, which facilitates the analysis of large floristic quality data sets 
  • PhD in mathematics from The Ohio State University 
  • Area of specialization: data analysis with R. I integrate both domain expertise and technical data science to provide deep answers to real-world data questions while respecting and quantifying the uncertainty inherent in the data. 
Cover: Venkata Rajesh Gamidi

Venkata Rajesh Gamidi

Enterprise DNA Expert

  • 6+ years Data Analysis
  • 5+ years Excel
  • 4+ years Power BI
  • Professional experience in Business Intelligence and Data Analytics. 
  • Strong passion for analytics and data mining to drive business decisions. 
  • Enterprise DNA certified in Power BI. 
  • Skilled in Power BI, Power Query(M), Data Modeling, DAX, SQL. 
Cover: Kim Cook

Kim Cook

Enterprise DNA Expert

  • 4+ years Data Analysis
  • 2+ years Power Automate
  • 3+ years Power BI
  • Background in Accounting (B. Com/CPA) with 20 years of experience with Enterprise Corporations in the IT sector.  
  • Enterprise DNA certified, 3 years experience using Power BI and 6 challenge entries.  
  • Focus on Power Query to clean up data so minimal DAX is required.  
  • I enjoy process improvement and automation. Currently learning Power Automation and applying it to tasks in my workplace.  
  • I work closely with the business to develop reports and models using Microsoft Power BI, power query and Excel which provide actionable 
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