Enterprise DNA

Marketing and events · Live demo

Customer newsletter sign-ups for freight and logistics firms

Takes newsletter sign-ups from the website, events and email, sends a confirmation, adds people to the list only once they confirm, and removes anyone who unsubscribes the same day.

Web chatEmailYour data Lead captureYour knowledgeIntegrations
Live demo

Talk to Mia at Kaimai Cold Freight

Kaimai Cold Freight is made up. Mia is a real agent, set up the way we would set one up for you. Talk or type and ask what a client would ask. Bookings are pretend, so try anything.

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The problem

Business cards from events go into a drawer, the newsletter list is two years old, and customers miss the Christmas freight cut-off dates.

How it works

  1. Takes name, company and email from website chat, events or email
  2. Sends a confirmation email
  3. Adds the person to HubSpot only after they confirm
  4. Answers what the newsletter covers and how often it goes out
  5. Removes anyone who unsubscribes the same day

What it connects to

  • HubSpot
  • Website chat
  • Email
  • Event sign-in sheets
Sample email thread
  1. Priya (foodservice wholesaler)Do you send out holiday freight cut-off dates? I always miss them.
  2. AgentHi Priya, it's Mia from Kaimai. Yes, the monthly newsletter lists holiday cut-off dates, plus depot news and the next open day. Would you like to sign up?
  3. Priya (foodservice wholesaler)Yes, priya@harbourfoods.example. Could you feature us in it too?
  4. AgentI've sent a confirmation email; you're on the list once you click it. Customer stories are Sophie Tan's decision as Marketing Manager, so I've passed your request to her.

Illustrative conversation. Names, numbers and details are made up.

Capabilities used

  • Lead capture. Asks your qualifying questions and writes a clean record into your CRM.
  • Your knowledge. Answers from your documents, website and videos, and stays current when they change.
  • Integrations. Connects to more than 700 business apps and acts in them during or after the conversation.

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