Internal learning · Live demo
New listing pitch practice with a retail buyer
Plays a supermarket category manager so reps and account managers can rehearse a new listing pitch, then gives short, specific feedback.
Talk to Isla at Tussockvale Foods
Tussockvale Foods is made up. Isla is a real agent, set up the way we would set one up for your team. Talk or type and ask what your staff would ask.
Want one like this for your business? Book a call with Sam
The problem
A listing meeting is a single shot, and most people rehearse it in their head. Practice with a colleague playing the buyer rarely happens and rarely pushes back hard enough.
How it works
- The rep picks the buyer and the product to pitch
- The agent plays the buyer, using the retailer's review rules and real sales evidence
- Pushes back on shelf space, margin, evidence and promotional support
- Stays in role until the pitch ends
- Gives feedback out of role: what worked, what to fix and what to prepare
What it connects to
- AgentI'll play Nadia Brandt, Ferncastle's crackers category manager. You've got ten minutes, Hemi. What have you brought me?
- Hemi (national account manager)Seeded Kūmara Crackers. They sell 16 units per store per week at Harbourlight, 7th of 58 crackers there, and we'd like them in all 186 of your stores.
- AgentGood numbers, but my shelf is full. What comes out, and why should I give you more space when your Cracked Pepper is already under my line?
- Hemi (national account manager)Swap it. Take out Cracked Pepper, put Kūmara in the same space, and we'll back the launch with a 2 for $7 and tastings in 40 stores.
- AgentThat I can work with. Out of role now: a strong opening with rate of sale, and offering the swap handled the space objection well. Next time, lead with the retailer margin, about 33% at $4.49, before she asks, and have the $7,200 tasting cost ready.
Illustrative conversation. Names, numbers and details are made up.
Related examples
More like this one.
Store visit logging by voice for field reps
Field reps finish a store call and talk. The agent logs shelf, stock, display and follow-up details into the retail execution system.
Retail execution questions, answered from store audit data
Answers sales managers' questions about displays, planograms and shelf availability straight from store audit data, and turns gaps into rep actions.
Range and pricing coach for new sales reps
Quizzes new sales reps on the range, packs, prices and trade terms by voice or chat, corrects answers and tracks what to practise next.
Want this agent in your business?
Book thirty minutes with Sam. We will map this example onto your own calls, inbox and systems and tell you what it would take.
Book a discovery call →