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Fitness Membership Analytics

Analyze MyGym’s member data to uncover trends, boost retention, and optimize revenue. Your insights will drive smarter pricing, better service offerings, and improved facility planning.

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The Onyx Data DataDNA Challenge - August 2025

Proudly Sponsored by Enterprise DNA

Enterprise DNA is proud to partner with Onyx Data for the August 2025 DataDNA Challenge! 

In this challenge, you'll take on the role of a data analyst at MyGym, a fast-growing fitness center chain with multiple locations across California.

MyGym offers a wide range of membership tiers, subscription models, and amenities, including group classes, personal training, and multi-location access.

Gaining insights into how members engage with these services is crucial for optimizing operations and designing targeted, effective membership offers. 

 

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