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Customer Satisfaction and Loyalty Analytics

Analyze OmniRetail’s 2024 customer satisfaction data to uncover what drives loyalty across regions, demographics, and support experiences.

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The Onyx Data DataDNA Challenge - July 2025

Proudly Sponsored by Enterprise DNA

Enterprise DNA is proud to partner with Onyx Data for the July 2025 DataDNA Challenge! Step into the role of a data analyst at OmniRetail, a U.S. retail chain selling electronics and smart home products through both online and physical stores. To improve customer satisfaction and retention, the company has collected feedback throughout 2024.

You’ve been provided with a customer satisfaction dataset combining satisfaction scores, purchasing behavior, demographics, support history, and location data.

Your mission is to create an analytical report that identifies the key factors influencing customer satisfaction and loyalty across different regions, customer demographics, and support experiences.

 

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