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Mobile Phone Sales Dataset

Explore 2024 mobile phone sales data to uncover product trends, customer insights, and regional performance to support smarter business decisions.

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The Onyx Data DataDNA Challenge - May 2025

Proudly Sponsored by Enterprise DNA

Enterprise DNA is proud to partner with Onyx Data for the May 2025 DataDNA Challenge! In this competition, you’ll take on the role of a data analyst for a major mobile phone retailer operating across multiple countries. You’ll work with a rich 2024 dataset that includes mobile phone transactions, product specifications, sales channels, and customer demographics such as age and gender. The data captures key details like device models, pricing, storage capacity, colors, and how each sale was made—online, in-store, or through partners.

Your goal is to create a report that reveals the story behind the numbers. Identify top-selling devices, regional sales patterns, and customer preferences. Highlight trends that could guide future marketing or inventory decisions and provide valuable insights to help the business better understand how customers shop and what drives mobile phone sales.

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