Custom Visual Guide

KPI Column by MAQ Software combines line and column charts. Each column value changes color depending on its relation to a target line value. Columns represent performance, and lines represent KPI targets.

Business Use Cases:​

• Sales – Measure upselling success ratio, quotation conversion, and other sales performance metrics
• Marketing – Measure bounce rate, click-through rate, and other marketing performance metrics
• Human Resources – Measure staff advocacy scores, diversity index, and other operational metrics
• IT – Measure cost variance, schedule variance, and project tracking

Key Features:

• Includes an optional target value for all columns
• Represents forecasted data in columns, using the same target line
• Displays translucent forecasted columns to differentiate them from actual values