Hiring In Analytics And Improving Data Literacy

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Sam McKay

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A company’s success directly correlates with its people which is why employers and HR/talent acquisition personnel are constantly improving how they find, hire, and retain the best candidates. Data analytics plays a major role in this process.In this episode of The Analytic Mind Podcast, Sam McKay is joined by Tim Freestone, founder of Alooba, to talk about hiring in analytics and data literacy. From the big issues with CVs, and interviews, where companies typically go wrong to future trends in hiring and improving data literacy.Tim Freestone has spent his career in analytics, starting initially as a financial analyst. Throughout his career, Tim has gotten great first-hand experience in being both a candidate and a hiring manager in analytics. It’s this direct exposure to the myriad of issues in analytics hiring that led Tim to found Alooba, a skills assessment platform for data literacy, analytics & data science.Alooba’s vision is to create a world where everyone can get the job they deserve. This is a world – we can all agree – far from the one we live in right now.
What You’ll Learn From This Episode
  • Tim Freestone founding Alooba
  • Making the whole hiring process as objective and as structured as possible
  • Data literacy and key things that will make a company more data literate
  • Alooba's question bank of more than 3000 questions covering all different skills in analytics and great historical data
  • Various Alooba products explained
  • How to improve the whole hiring experience
  • Tim's journey as an entrepreneur and two things he found the most challenging
  • The difference in realizing the need for better data literacy on a holistic and individual level
Key Takeaways

Our vision now is very clear. It's trying to create a world where everyone can get the job they deserve. I think that covers both the internal assessments and external assessments, as well as everything we would do in the future in really trying to make everything to do with getting a job as fair and objective as possible." - Tim Freestone

"Every business has its, its own layers of bureaucracy. you just have no idea about it until you actually start talking to someone." - Sam McKay

About The Show

The Analytic Mind is your guide to navigating the evolving frontier of data, AI, & intelligent business.

Hosted by Sam McKay, CEO of EnterpriseDNA, this show dives into real-world use cases, technical strategies, and the mental models behind smart decision-making.

Each episode challenges you to move beyond tools to think critically, act strategically, and build with impact.

Whether you're refining your analytics skills or shaping your organization's data vision, this is where insight meets execution.

Stay sharp. Stay ahead. Think like an analytic mind.